Why You Should NEVER Hold Eye Contact While Presenting l @TheDiaryOfACEO
By Vanessa Van Edwards
Key Concepts: Eye contact in communication, authenticity in leadership, presentation skills, rehearsed vs. ad-libbed delivery, perception of competence.
Eye Contact and Cognitive Load:
The speaker begins by stating a fundamental human limitation: "We know as humans that I cannot do complex math problems while making eye contact. We can't do it." This highlights the cognitive load associated with maintaining eye contact, suggesting that it's difficult to simultaneously engage in complex thought processes and sustained gaze.
Authenticity and Leadership:
The speaker argues that breaking eye contact can actually enhance a leader's perceived authenticity. The act of looking away while processing information makes the leader appear "thoughtful and pensive." The speaker quantifies this by saying "...for the 40% you're not looking at me when you're gathering that." This implies that intermittent breaks in eye contact are not detrimental but rather contribute to the impression that the leader is genuinely formulating their thoughts. The speaker states, "Actually leaders do that because they're showing I'm authentically coming up with the answer."
The Problem with Over-Rehearsed Presentations:
The speaker criticizes presentations delivered with constant eye contact, stating, "It would be very weird if you were delivering 100% with 100% eye contact because I would feel like it was scripted." This suggests that unbroken eye contact can create a sense of artificiality and insincerity, making the presenter seem robotic and less trustworthy.
Shark Tank/Dragon's Den Example:
The speaker uses the example of "Shark Tank or Dragon's Den" to illustrate the negative impact of over-rehearsed presentations. They observe that contestants often make the mistake of maintaining unbroken eye contact, which results in a "robotic feeling." This real-world example reinforces the idea that authenticity is crucial for effective communication, especially in high-stakes situations.
Ad-Libbing and Perceived Competence:
The speaker advocates for incorporating ad-libbing into presentations. "So if you're practicing a presentation, you actually want to have a little bit of adlib in there." This allows the presenter to appear more natural and spontaneous. The speaker explains that processing information in real-time, even if it means breaking eye contact, demonstrates competence: "You want to be processing around because it shows you're authentically grabbing the information and that shows competence."
Conclusion:
The main takeaway is that effective communication, particularly in leadership and presentations, requires a balance between eye contact and authentic processing. While eye contact is important for engagement, constant, unbroken eye contact can be perceived as robotic and insincere. Incorporating moments of reflection and ad-libbing, even if it means breaking eye contact, can enhance perceived authenticity and competence. The key is to demonstrate genuine thought processes rather than simply reciting memorized information.
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