The ONE Tool Every Marketing Agency Needs

Key Concepts

• Go High Level: An all-in-one marketing and sales platform designed primarily for marketing agencies and businesses.
• Automations Feature: A workflow builder that connects various marketing channels (social media, Google My Business, website) to automate tasks and sales funnels.
• Website Builder: A tool within Go High Level for creating and customizing websites and landing pages using templates, including domain purchasing.
• CRM (Customer Relationship Management): A system for managing contacts, tracking interactions, categorizing leads and customers, and adding internal notes.
• Memberships & Courses: A platform to host online courses, create membership communities, and manage content delivery directly within Go High Level.
• Community Platform: A feature for fostering engagement among course members or clients, including event scheduling, notifications, and gamification.
• Payment Integration: The ability to connect with payment processors like Stripe, PayPal, and Square for invoicing and payment collection.
• Calendar Feature: An integrated scheduling tool for various appointment types, preventing double-booking and sending notifications.
• Reputation Management: Specifically for Google My Business, allowing users to request and manage client reviews.
• Sub-accounts: Separate accounts within Go High Level, typically used by agencies to manage individual clients or different brands.
• SAS Mode (Software as a Service Mode): A feature in the Pro plan that allows agencies to resell Go High Level to their clients, including auto-account creation and custom rebilling.
• API Access: Enables seamless integration of Go High Level with other external tools.
• Gamification: The application of game-design elements (e.g., levels, points) to encourage engagement within the community platform.
• Pipelines: A visual representation of sales stages to track leads and opportunities through the sales process.

Introduction to Go High Level

The speaker expresses significant excitement about discovering Go High Level, an all-in-one marketing tool that she has been studying and deep-diving into for several months. She positions it as an ideal solution for marketing agencies, social media marketing clients, and individuals starting an agency who are overwhelmed by the costs of multiple subscriptions. The core argument is that Go High Level can replace "up to thousands of dollars worth of subscriptions" by encompassing almost every necessary feature, from website building to payment collection, courses, and memberships.

Core Features and Functionality

Automations Feature

One of the speaker's favorite features is the Automations capability. This allows users to connect various digital assets, including social media channels, Google My Business, and their website, to create custom workflows. These workflows can be built from pre-existing templates or designed from scratch.

• Real-world Application: The speaker uses this extensively for Instagram automation. When a specific word is commented, the system automatically sends a direct message (DM) to the user, initiating a sales funnel. This funnel can lead to a webinar, email follow-ups, or client conversion.
• Triggers: Workflows can be triggered by diverse events such as phone calls, TikTok forms, Facebook lead forms, any external tracking, or changes in an opportunity status within the CRM.
• Example: If a client verbally commits, changing their status in the CRM can automatically trigger an email with a contract.

Website Builder

Go High Level includes a robust website builder with various customizable templates. This feature is highlighted as beneficial for social media managers looking to expand their agencies into full digital marketing services, enabling them to command "four and five figure rates."

• Customization: Templates are fully customizable, allowing easy changes to colors, fonts, and content.
• Domain Integration: Users can purchase domains directly through Go High Level and set websites live seamlessly.
• Inclusion: This feature is included across all Go High Level plans.

Memberships and Courses

A significant value proposition is the ability to create and host courses and memberships. The speaker contrasts this with her current course platform, which costs $97/month just for hosting courses and also charges transaction fees. Go High Level offers this functionality alongside many others for the same price point.

• Content Creation: Users can create products, import existing courses from Kajabi, and easily upload curriculum using a basic editor.
• Video Hosting: The platform supports video uploads up to 5 gigabytes per file, accommodating 1080p HD videos. A key advantage is that Go High Level hosts videos directly, eliminating the need for expensive external video hosting services like Vimeo or Wistia.

Community Platform

Go High Level also features an integrated community platform, which the speaker uses for her paid course, the Social Media Management Accelerator.

• Engagement: It provides a space for members to ask questions, engage with each other, and for the host to interact with users. Courses can also be integrated directly into the community.
• Event Scheduling: Live calls and events can be scheduled, with easy options for members to add them to their calendars. The system automatically sends notifications and emails about new events, significantly improving user retention by addressing issues of missed calls experienced with other platforms.
• Gamification: A gamification feature allows for leveling up members based on engagement, offering opportunities for prizes (e.g., free one-on-one calls, merchandise) to further boost community activity.
• Credentials: The platform supports adding certificates to courses, which is a popular feature for course creators.

Payments

The platform integrates with major payment processors like Stripe, PayPal, and Square, enabling users to connect their accounts and issue invoices directly. This feature replaces the need for separate invoicing tools like QuickBooks or Wave.

Calendar Feature

Go High Level offers a comprehensive calendar feature that serves as an alternative to external scheduling tools such as Acuity, Calendly, or Cal.com.

• Customization: Users can create various types of calendars (e.g., networking calls), assign them to specific team members, and set durations.
• Efficiency: It generates unique links for different calendar options, preventing double-booking and streamlining appointment scheduling.

Contacts and CRM

The platform includes a robust CRM for managing contacts, which are automatically pulled in from various sources (e.g., Instagram DMs).

• Detailed Profiles: Users can edit contact details (name, email, phone number, date of birth) and add important notes.
• Client Retention: Recording details like birthdays or anniversaries allows for personalized outreach, aiding in client retention.
• Categorization: Contacts can be differentiated as "leads" or "customers" and tagged (e.g., "friend," "marketing client") for clear categorization by the entire team.
• Easy Enrollment: From a contact's profile, users can easily add them to courses or communities, simplifying access management for clients who might have issues (e.g., signing up with a different email).
• Internal Notes: Private notes can be added for internal team communication or personal reminders.

Pipelines

Go High Level also offers pipelines for managing active sales phases, negotiating, and pitching to potential clients.

Google My Business Reputation Manager

A Google My Business reputation manager is available, allowing users to request and manage Google reviews from clients and contacts. The speaker emphasizes the importance of Google reviews and highlights this as a valuable service that digital marketers can offer to their clients.

Pricing and Scalability

Go High Level offers three main pricing plans:

1. Starter Plan: $97 per month.
   • Limitations: Allows up to three sub-accounts. The speaker gives an example: her agency, her personal brand, and one client or side project.
   • Features: Despite limitations on sub-accounts, it offers "very similar features" to higher tiers. The speaker considers this price "wild" for the extensive features included.
2. Agency Unlimited Plan: $297 per month.
   • Benefits: Provides unlimited sub-accounts, API Access for easier integration with other tools, and a branded desktop app.
   • Value Proposition: The speaker argues this is a negligible cost for agencies with 5-15 clients, who should ideally be making "at least five figures a month" from their contracts.
3. Pro Account (SAS Mode): $497 per month.
   • Advanced Features: Includes SAS mode, which enables auto-creation of sub-accounts, rebilling with the ability to set custom markup, and Conversation AI.
   • Target Audience: This plan is specifically designed for agencies looking to resell Go High Level as their own branded software to clients.

Real-World Applications and Benefits

• Cost Savings: Replaces numerous individual subscriptions, potentially saving "thousands of dollars."
• Streamlined Operations: Consolidates marketing and sales efforts into one platform, reducing complexity.
• Expanded Service Offerings: Enables agencies to offer a wider range of services (website design, course creation, CRM, reputation management) beyond social media, leading to higher client rates.
• Improved Client Retention: Automated event notifications, personalized CRM notes, and engaging community features contribute to better client and user engagement.
• Efficiency: Features like automated DMs, contract sending, and easy course enrollment save time and effort.
• Scalability: Plans are designed to grow with an agency, from a small operation to a large agency reselling the software.

Conclusion

The speaker concludes by reiterating her enthusiasm for Go High Level, describing it as "mind blowing" in its power and comprehensiveness. She strongly encourages viewers to try the extended 30-day free trial available through her link, suggesting they explore its features to see if it can replace existing tools, particularly website builders and automation platforms. The platform is presented as a transformative tool for digital marketing professionals seeking efficiency, cost savings, and expanded capabilities.