Rolls-Royce Cullinan Series II: Inside The $540,000 Ultra Luxury SUV | Cars & Bikes | Forbes

Rolls-Royce Cullinan Series 2 Summary

Key Concepts:

• Rolls-Royce Cullinan Series 2: A luxury SUV designed for both driver and passenger.
• Pantheon Grille: A classic Rolls-Royce design element.
• Black Badge Edition: The top-of-the-line Cullinan variant with unique aesthetic features.
• Spirit of Ecstasy: The iconic Rolls-Royce hood ornament.
• Bespoke Options: Customization options allowing for millions of unique configurations.
• Digital Dashboard: A new feature spanning the entire front of the car.
• Starlight Headliner: An optional feature that simulates a starry night sky inside the car.

Exterior Design and Features

The Rolls-Royce Cullinan Series 2 maintains the iconic Rolls-Royce aesthetic, most notably with its large Pantheon grille. The Series 2 features subtle design tweaks compared to the original Cullinan, with more polished and modern details. The test vehicle is a Black Badge edition, distinguished by:

• Dark chrome grille
• Dark chrome Spirit of Ecstasy
• Basket weave style wheels
• Black door handles

The doors are designed to create a welcoming experience.

Performance and Drivability

The Cullinan Series 2 is powered by a 12-cylinder engine, providing ample power and a smooth driving experience. Despite its size, the car is surprisingly easy to drive, contributing to the effortless feel characteristic of Rolls-Royce. While not designed for extreme off-roading (rock crawling or sand dunes), the Cullinan is capable on "rudded roads, muddy roads, or snowy terrain." The all-wheel drive capability and ground clearance are beneficial for adventurous destinations.

Interior Design and Technology

The interior of the Cullinan Series 2 emphasizes luxury and customization. Key features include:

• Automatic Doors: Doors can be closed with the push of a button.
• Round Design Motifs: Round steering wheel, turbine-style air vents, and dials are consistent design elements.
• Digital Dashboard: A new digital display spans the front of the car, including a driver display and multimedia system.
• Multimedia System: Controlled by a Spirit of Ecstasy multimedia controller.
• Center Console: Features carbon fiber basket weave design, parking sensor controls, and buttons to adjust the vehicle's height.
• Wireless Phone Charger: Tucked into the side of the center console.
• Upper Console: Controls lighting, including map lights and the optional starlight headliner.

Rear Seat Experience

The rear seat is designed for comfort and luxury. Notable features include:

• Automatic Door Closing: Buttons to automatically close the doors.
• Automatic Tray Tables: Lower with the push of a button.
• Optional Champagne Chiller: Some models include a champagne chiller in the center console.
• Adjustable Headrests: Buttons to adjust the headrest height.

Pricing and Options

The Rolls-Royce Cullinan Series 2 has a starting price of "just over $400,000." However, the final price is heavily influenced by options. The test vehicle, with its options, has a price tag of $540,000. Rolls-Royce offers extensive customization options, allowing buyers to choose exterior and interior colors, enhancements, features, and details. The possibilities are virtually limitless. "If you can dream it, they can do it."

Target Audience

The Cullinan is targeted towards enthusiasts and individuals building their dream car. It is also popular with buyers who have more adventurous travel plans, requiring the SUV's all-wheel drive capability and ground clearance. The high seating position provides an advantage in various driving conditions.

Conclusion

The Rolls-Royce Cullinan Series 2 is a luxury SUV that combines iconic Rolls-Royce design with modern technology and off-road capability. Its customizable options, powerful engine, and luxurious interior make it a desirable vehicle for discerning buyers seeking a unique and effortless driving experience. The Cullinan is designed to feel like "your dream car."