Making $20M/Year With 0 Employees

My First MillionAbout 1 min readJun 18, 2025Watch original
THE SUMMARYAI-generated

Key Concepts:

  • One-man company
  • Google Docs plugins
  • Mail merge
  • Freemium model
  • Annual Recurring Revenue (ARR)
  • Conversion rate

Amit Agarwal's Google Docs Plugin Business

Amit Agarwal operates a one-man company that generates between $15 and $30 million by selling simple plugins for Google Docs.

Mail Merge Plugin

Agarwal's most successful product is a Gmail plugin that facilitates mail merge. This allows users to send personalized emails to multiple recipients (e.g., 100 people) without creating a group email.

Freemium Business Model

The mail merge plugin operates on a freemium model. The basic functionality is free, but paid tiers are available for users who want to remove branding or access additional features. These paid tiers are priced at $39 and $79 per year.

Adoption and Revenue

The mail merge plugin has been downloaded 7.5 million times. With a 5% conversion rate to paid subscriptions, the plugin generates $1.5 million in Annual Recurring Revenue (ARR).

Portfolio of Plugins

In addition to the mail merge plugin, Agarwal has 13 other plugins in his portfolio.

Tax Rate in India

The video mentions a statistic that only 2% of the Indian population pays taxes.

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