Listen if you wanna create content, because soon it will be too late.

Key Concepts:

• Pivot: A fundamental change in business strategy or direction, often in response to market shifts or new technologies.
• AI Content Influencer: A content creator who utilizes Artificial Intelligence tools to generate, enhance, or scale their content, potentially using their own likeness.
• Vertical Format Content: Digital media, typically video, designed and optimized for viewing on vertically oriented screens, common on platforms like TikTok.
• Threshold: The minimum requirement or barrier to entry for a particular activity or role.
• Elephant in the Room: An obvious problem or difficult situation that people avoid discussing.

Urgency for Vertical Content Creators to Pivot

The speaker issues a stark warning to content creators specializing in vertical format content, particularly TikTokers, stating they are in a "shaking in your boots" situation. This implies a precarious position necessitating an immediate and significant strategic shift, emphasized by the repeated call to "pivot, pivot, pivot, pivot."

The Imperative of Pivoting: Lessons from Blockbuster

To underscore the critical importance of pivoting, the speaker references the demise of Blockbuster. Blockbuster "absolutely murdered" by Netflix because they "didn't pivot" and remained "too stuck in their ways." This serves as a cautionary tale, highlighting how a lack of adaptability can lead to the downfall of even large entities. The speaker also warns against the detrimental effect of "too much ego associated with a specific route," which can prevent necessary strategic changes.

Introduction to AI Content Influencing as a Pivot Strategy

As a potential pivot strategy, the speaker introduces the concept of becoming an "AI content influencer." This method involves leveraging Artificial Intelligence to create content, specifically using "literally your face." The primary appeal of this approach is its incredibly low barrier to entry: the "only threshold to becoming this is you putting in a prompt." While the specific "how to do it" is promised for a future video, the core idea is to utilize AI for content generation with minimal effort.

Critical Limitation: Short Shelf-Life of the AI Method

Despite the apparent ease and innovation of AI content influencing, the speaker immediately presents a crucial caveat, referring to it as "the elephant in the room." This method, while currently viable, "will probably work for three months tops." This specific timeframe highlights the transient nature of such emerging strategies and the continuous need for adaptation.

Conclusion: Call to Action and Strategic Awareness

The overarching message is a forceful call for vertical content creators to abandon rigid adherence to current methods and embrace strategic pivoting. The Blockbuster example serves as a historical precedent for the dangers of inaction, while the introduction of AI content influencing offers a contemporary, albeit short-lived, path forward. The speaker emphasizes the need for creators to be agile and aware of the limited lifespan of new trends, constantly seeking the next evolution in content creation.