How to Create Facebook Ads With AI In 2025

AI-Powered Creative Production for Advertising in 2025

Key Concepts:

• AI-powered ad creation
• Unicorn ads
• AI Avatars
• UGC B-roll
• AI-generated B-roll
• Creative testing
• Ad scaling

1. Introduction: The Power of AI in Advertising

The video emphasizes that in 2025, advertisers who effectively leverage AI tools will gain a significant competitive advantage. The ability to rapidly test numerous creative variations is crucial for campaign success. The speaker, with 11 years of experience and $150 million spent on media buying, shares a strategy to 10x creative output using AI.

2. Identifying and Leveraging "Unicorn Ads"

The core strategy revolves around identifying "unicorn ads" – ads that consistently perform well across various iterations. These ads are considered "gold," and maximizing their potential is key to scaling campaigns.

• Definition: Unicorn ads are high-performing ads that maintain their effectiveness even with multiple variations.
• Importance: Extracting maximum value from unicorn ads increases the chances of successful scaling.

3. Workflow 1: Cloning Winning Ads with AI Avatars

This section details a step-by-step process for creating multiple variations of a winning ad using AI avatars.

• Step 1: Convert Video to Audio: Use a tool like CloudConvert (cloudconvert.com) to convert the winning ad's video into an MP3 audio file. CloudConvert is highlighted for its efficiency and low cost (less than a penny per conversion).
• Step 2: Import Audio into Arcads: Upload the MP3 file to Arcads (arcads.ai), an AI tool for generating videos with AI avatars.
• Step 3: Transcribe Audio to Script: Arcads transcribes the audio into a text script.
• Step 4: Select AI Actors: Choose from a library of AI avatars (over 500 options) to re-voice the script. The speaker suggests selecting a diverse group of actors that align with the brand.
  • Selection Criteria: Consider factors like the actor's appearance, voice quality, and overall suitability for the brand.
• Step 5: Generate Videos: Arcads generates new videos with the selected AI avatars speaking the original script.
• Step 6: Edit and Integrate: Use video editing software like CapCut to integrate the AI avatar footage with the original video, creating variations.

Example: The speaker uses a video promoting his ads course as an example, creating five variations with different AI avatars.

4. Workflow 2: Generating New Ad Concepts with AI

This section outlines a process for creating entirely new ad concepts using AI.

• Step 1: Use a Custom GPT: Utilize a custom GPT (like the "UGC Video Script Generator") in ChatGPT to generate a viral script for a new ad. The GPT is designed to create scripts based on specific inputs about the product, target audience, and unique selling points.
• Step 2: Input Information: Provide the GPT with details about the product, target audience, and desired message.
• Step 3: Generate Script: The GPT generates a script tailored to the provided information.
• Step 4: Import Script into Arcads: Copy the generated script and paste it into Arcads.
• Step 5: Select AI Actors: Choose AI avatars to voice the new script.
• Step 6: Generate Videos: Arcads generates videos with the selected AI avatars speaking the new script.

Example: The speaker demonstrates using the UGC Video Script Generator to create a new script for his ads course and then generates videos with AI avatars.

5. Enhancing AI-Generated Videos with B-Roll

The video discusses methods for improving the realism and visual appeal of AI-generated videos using B-roll footage.

• UGC B-Roll from GridBank: Use GridBank (gridbank.io), a library of user-generated content (UGC) B-roll, to add realistic footage to AI-generated videos.
  • Example: For an ads course, B-roll of people working on laptops could be used.
• AI-Generated B-Roll from Sora: Utilize Sora, OpenAI's text-to-video generation tool, to create cinematic B-roll footage.
  • Process: Describe the desired video in a text prompt, and Sora generates the footage.
  • Example: Generating a video of someone sitting at their laptop.
• Animating Images with Sora: Animate static images using Sora to create dynamic B-roll.
  • Process: Upload an image to Sora, and it will animate the image.
  • Example: Animating an image of a Solo Stove fire pit.

6. Additional AI Tools for Creative Production

The video briefly mentions other AI tools that can be used in conjunction with Arcads and Sora.

• AI Music Generators: Tools like Suno or Udio can be used to create AI-generated music for ads.

7. Creative Testing and Adset Optimization

The speaker recommends limiting ad testing to 3-6 ads per adset, making five AI-generated variations a suitable number for testing.

8. Realism and Limitations of AI Avatars

The video acknowledges that the realism of AI avatars can vary. Some avatars appear very realistic, while others have noticeable flaws (e.g., unnatural mouth movements). The key is to carefully select avatars that look and perform convincingly.

9. Conclusion: The Future of AI in Advertising

The video concludes that AI will revolutionize advertising in 2025, making creative production faster and more cost-effective. The speaker encourages viewers to subscribe for more content on leveraging AI in advertising.

Notable Quote:

• "2025 is absolutely going to be the year where AI completely changes the game for advertising and makes creative production significantly faster and significantly less expensive."