How the Inventor Of The Super Soaker Is Now A Pioneer In Renewable Energy
By Forbes
Key Concepts
- Innovation & Perseverance: The core philosophy of pushing through technical and commercial obstacles over long timeframes (e.g., the 10-year development cycles for the Super Soaker and solid-state batteries).
- Solid-State Batteries: Next-generation energy storage technology designed to leapfrog current lithium-ion limitations.
- Thermoelectric Conversion: A method of converting low-temperature heat (such as that found in abandoned oil wells) directly into electricity without moving parts.
- Systems Engineering: The discipline of managing complex projects, such as the Galileo and Cassini space missions, by balancing safety, power constraints, and technical feasibility.
- Licensing vs. Ownership: The strategic decision to license intellectual property (IP) to established manufacturers to overcome the high costs of tooling and production.
1. Early Life and Formative Influences
Lonnie Johnson’s path to innovation began in Mobile, Alabama, where he was nicknamed "the professor" for his constant tinkering. His father, a World War II veteran, encouraged his curiosity by allowing him to assist with household repairs. A pivotal moment occurred when he attempted to create rocket fuel in his mother’s kitchen, nearly causing a fire. His father’s reaction—providing a hot plate and instructing him to work outside—was instrumental in fostering his scientific growth rather than suppressing it. Johnson cites President Kennedy’s 1962 moon speech as a primary inspiration for his "solve the problem" attitude.
2. Professional Career and NASA/JPL Contributions
Johnson’s career is marked by high-level engineering roles:
- Nuclear Engineering: After earning his Master’s at Tuskegee, he worked at Savannah River and Oak Ridge National Laboratories, focusing on plutonium-fueled spheres and auxiliary core cooling systems for nuclear reactors.
- Air Force & NASA: As a nuclear safety officer, he identified a critical flaw in the Galileo mission’s safety analysis regarding the re-entry of plutonium spheres. This discovery led to a job offer at NASA’s Jet Propulsion Laboratory (JPL).
- Systems Engineering: He served as a systems engineer on the Galileo and Cassini missions. Notably, he developed a "memory keep-alive" power supply for the Galileo spacecraft, overcoming skepticism from colleagues by building a working prototype in his garage.
3. The Super Soaker: From Prototype to Market
The Super Soaker was born from a failed attempt to create an environmentally friendly heat pump using water as a working fluid.
- Methodology: Johnson applied basic engineering principles, such as the Bernoulli effect (fluid pressure/velocity relationship) and head loss management, to ensure maximum pressure at the nozzle.
- Commercialization: The journey from the 1982 prototype to the 1990 market launch was fraught with "false starts," including bankrupt partners and design flaws.
- Key Lesson: Johnson learned that a great product requires both quality and a competitive price point. He eventually licensed the technology to Laramie (later acquired by Hasbro for $100 million) after a successful demonstration in a conference room. He later became the "king of toy guns" by redesigning Nerf products, ensuring he retained royalty rights on the brand name "Instrike."
4. Renewable Energy and Advanced Battery Research
Johnson is currently focused on two major energy initiatives:
- Solid-State Batteries: Recognizing that he could not compete with major players in the lithium-ion market, he pivoted to solid-state technology. He licensed thin-film micro-battery technology from Oak Ridge in 1998 and has spent over a decade scaling it for consumer electronics and grid storage.
- Heat-to-Electricity Engine: He has developed a proprietary engine that converts low-temperature heat into electricity. A major application involves utilizing the geothermal heat in abandoned oil wells, which he estimates could potentially supply a significant portion of U.S. power needs.
5. Perspectives on the American System
Johnson reflects on his experience as a Black engineer during the Civil Rights movement, noting that he was often the only person of color in high-level technical rooms. He argues that:
- Meritocracy is essential: Excluding talent based on prejudice is a strategic weakness for the U.S.
- "All hands on deck": To remain globally competitive, the U.S. must leverage the full spectrum of its human capital.
- Psychological Impact: Prejudice is destructive because it can force individuals to internalize doubts, creating artificial barriers to their own potential.
Synthesis and Conclusion
Lonnie Johnson’s career demonstrates that innovation is rarely a linear path. Whether it is a toy gun or a solid-state battery, his methodology remains consistent: identify a technical problem, build a prototype to prove the concept, and persevere through the "treacherous" commercial landscape. His ultimate takeaway for entrepreneurs is simple but profound: "Persevere. You're going to run into obstacles... but stay focused on achieving what you set out to do."
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