How I use AI as an Entrepreneur (My complete workflow)

Here's a comprehensive summary of the YouTube video transcript, maintaining the original language and technical precision:

Key Concepts

• Input-Process-Output Framework: The fundamental model for understanding work, including AI-assisted workflows.
• AI Workflow: The systematic use of AI tools to enhance productivity and output across different business functions.
• Large Language Models (LLMs): AI models like Claude, capable of understanding and generating human-like text, serving as central processing hubs.
• Conversational AI: AI tools that allow for back-and-forth interaction, such as Voice Pal.
• AI-Powered Tools: Applications designed with AI capabilities to automate or assist in specific tasks (e.g., presentation building, video editing, dictation).
• Content Creation: Producing materials for platforms like YouTube, Instagram, and newsletters.
• Online Education Business: Developing and delivering courses and mentorship programs.
• Software Development: Creating and marketing productivity and personal development applications.
• StoryBrand Framework: A marketing methodology for crafting compelling brand narratives.
• Habit Tracking & Accountability: Features designed to help users maintain consistent behaviors.
• Niche Selection & Market Validation: Crucial steps in product development and business strategy.

AI Workflow as an Entrepreneur

The video outlines the speaker's comprehensive AI workflow as an entrepreneur, emphasizing the "input, process, output" model. This framework is applied across various business strands: content creation, online education, and software development.

The Input-Process-Output Model of Work

The speaker begins by defining work as taking an input, processing it, and generating an output. Historical examples are provided:

• Agricultural Era: Seeds (input) + sunlight/water (processing) = harvested crop (output).
• Industrial Era: Trees (input) + chainsaw/axe (processing) = wood sticks (output). Wood sticks (input) + woodworking (processing) = furniture (output). The value of the output is greater than the input plus labor costs, signifying value creation. The speaker notes the shift from physical outputs to digital outputs in the knowledge work era, where ideas and data are processed using brains and computers. AI tools are presented as enhancers for every stage of this input-process-output cycle.

The Speaker's AI Tool Stack

The speaker's current AI workflow utilizes a specific set of tools:

• Inputs:
  • Voice Pal: A conversational AI writing tool where users speak their ideas, and the AI asks follow-up questions. It can export raw or cleaned transcripts.
  • Grain: An app for recording Zoom calls, with its transcripts often fed into Claude.
  • Super Whisper: A Mac app that acts as an enhanced dictation tool, allowing users to speak directly into other applications like Claude.
• Processing:
  • Claude (by Anthropic): The central processing hub, used for nearly all tasks. The speaker considers it superior to ChatGPT, especially with the recent addition of memory functionality. Claude's personality is described as "nicer, more interesting, more engaging," and less "sycophantic."
• Outputs:
  • Google Docs: For general document creation.
  • Final Cut: A video editing tool (plugin for Premier Pro/DaVinci Resolve) that saves time for video editors.
  • Notion: Used for project management and as a general workspace.
  • Gamma: An AI-powered presentation builder that automatically generates slides from text input.

Business Strands and AI Application

The speaker's entrepreneurial activities are divided into three main strands, with a fourth (books) being less day-to-day:

1. Content Creator / Personal Brand: YouTube videos, Instagram reels, email newsletters, LinkedIn posts. Monetization through ads and sponsorships.
2. Online Education Business: Two businesses: Lifestyle Business Academy (helping people build lifestyle businesses for financial freedom) and YouTuber Academy (helping people grow YouTube channels).
3. Software Development: Building productivity and personal development apps. Current public apps include Voice Pal and Momentum (habit tracker). Upcoming apps include Creator Grid (creator monetization platform).
4. Books: (Less frequent) Writing books, with a planned approach of focused sprints for new projects.

The speaker acknowledges that this multi-strand approach is "suboptimal" for maximizing revenue but prioritizes enjoyment and variety.

Detailed Workflow Examples

1. Software Development (Momentum App Feature Development)

• Input: Screenshots of the existing Momentum app are provided to Claude.
• Process:
  • Using Super Whisper to dictate a prompt to Claude: "Help me create a challenges feature. The challenges tab should be one of the tabs at the bottom of the app. The idea is that users can join a challenge to focus on staying consistent with one of their habits. Examples include a 'final 100 days of 2025' challenge or monthly/meditation/reading challenges. Users should be able to browse and join challenges."
  • Claude generates a "challenge feature specification."
  • The speaker then asks Claude to "create a clickable prototype for this."
  • Claude generates a clickable prototype, demonstrating screens for existing habits, squads, and the new challenges feature.
• Output:
  • The speaker uses this AI-generated prototype as a visual aid. This process significantly reduces the time and effort compared to traditional prototyping tools like Figma, which still require manual box drawing.
  • The prototype is then shared with the development team (Pablo and Alex) via a Loom video for further refinement and implementation.

2. Software Development (Marketing Content - Hooks)

• Input: Knowledge of the Momentum app's purpose (habit tracking with accountability).
• Process:
  • Prompt to Claude: "Based on what you know of Momentum the app, this idea of habit tracking with accountability, I want you to help me generate 50 different hooks, like one-line hooks that I can use when I'm filming Instagram reels that provide value to the audience, but then also sort of casually show Momentum the app being used."
  • The speaker reviews the generated hooks, identifying those that resonate ("dopamine hit").
  • A feedback loop is created: "These are my favorites. Give me 50 more along these lines." This iterative process refines the AI's output.
• Output:
  • A "hookbook" in Notion containing a curated list of effective hooks for social media content.
  • The speaker uses these hooks as starting points for creating short-form video content, providing value and subtly integrating the app. The speaker emphasizes that AI generates the first draft, but human resonance and creativity are crucial for selecting and developing the final content.

3. Online Education Business (Lifestyle Business Academy Curriculum Development)

• Input:
  • Voice Pal: Used to transcribe a self-interview about the offer for the Lifestyle Business Academy. The goal is to help people build a $100,000/year lifestyle business in under 12 months, envisioned as a "better version of an MBA" for lifestyle business owners, potentially scaling to $1 million/year revenue and $500,000 profit over three years.
  • CSV file of applicant data: Containing responses to questions like "How did you first hear about the Lifestyle Business Academy?" and qualitative feedback.
  • Zoom call recordings from coaching sessions: Transcripts of conversations with mentors like Scott.
• Process:
  • Voice Pal transcript is pasted into Claude.
  • Prompt to Claude: "Help me create a story brand script based on this transcript." Claude generates a script based on the StoryBrand framework (character, problem, guide, plan, call to action).
  • The applicant CSV data is uploaded to Claude with the prompt: "With that road map laid out, I want you to give me a feel for what issues students are likely to face at each stage." Claude identifies likely issues like analysis paralysis, imposter syndrome, trying to help everyone, and resistance to narrowing down.
  • Claude is used to analyze mentor call transcripts to identify recommendations for program improvement.
  • Prompt to Claude: "Based on the road map I gave you, give me a table of contents for what the modules and lessons in the curriculum could be." Claude generates a curriculum structure including modules like Welcome, Squad System, Finding Your People, Craft Skills, Niche Definition, Market Validation, Crafting Your Offer, etc.
• Output:
  • A refined StoryBrand script for the Lifestyle Business Academy.
  • A detailed understanding of potential student challenges at different stages of the program.
  • A structured curriculum outline for the online business school.
  • The speaker emphasizes that Claude acts as a "thought buddy" and helps process vast amounts of information from various sources to inform product development and strategy.

4. Books (Less Frequent Application)

While not detailed in a specific workflow, the speaker mentions using AI tools for software design and drawing out ideas when working on books, suggesting AI assists in the conceptualization and ideation phases.

Key AI Features and Benefits Highlighted

• Claude's Memory Feature: Crucial for maintaining context across conversations, eliminating the need for ChatGPT for chat history.
• Artifacts (Claude Team Plan): Generates code snippets, text documents, and website designs. AI-powered artifacts enable clickable prototypes.
• Connectors (Claude): Integration with Notion, Canva, and Google Drive allows for file access and modification.
• Conversational AI (Voice Pal): Enables efficient idea generation and transcription on the go.
• AI-Powered Presentation Builders (Gamma): Automates slide creation, saving significant manual effort.
• AI for Prototyping: Claude's ability to generate clickable prototypes from descriptions dramatically speeds up the design process.
• AI for Content Ideation: Generating numerous hooks and ideas for social media content.
• AI for Data Analysis: Parsing survey results and user data (CSV files) to inform product roadmaps and identify critical user actions (e.g., Voice Pal users creating 3 recordings have higher conversion rates).
• AI as a "Thought Buddy": Claude is used for brainstorming, refining ideas, and processing complex information.

Technical Terms and Concepts Explained

• LLM (Large Language Model): A type of AI trained on vast amounts of text data, capable of understanding, generating, and manipulating human language. Claude is an example.
• Dictation: The process of converting spoken words into written text. Super Whisper enhances this functionality.
• Clickable Prototype: An interactive simulation of a product's user interface, allowing users to click through screens and experience the flow.
• Hook: The opening statement or phrase in content designed to grab the audience's attention immediately.
• StoryBrand Framework: A marketing methodology that positions the customer as the hero and the brand as the guide, focusing on solving the customer's problem.
• Brand Script: A narrative structure within the StoryBrand framework that outlines the hero's journey.
• Niche Selection: Identifying a specific target market or area of focus for a product or service.
• Market Validation: The process of confirming that a product or service meets a real market need and has commercial potential.
• Imposter Syndrome: A psychological pattern where individuals doubt their skills and accomplishments and have a persistent internalized fear of being exposed as a "fraud."
• Analysis Paralysis: Overthinking a situation or decision to the point where no action is taken.
• CSV (Comma Separated Values): A simple file format used to store tabular data, such as spreadsheets.
• Onboarding: The process of introducing new users to a product or service.
• ROI (Return on Investment): A performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments.

Synthesis/Conclusion

The video demonstrates a highly integrated AI workflow for an entrepreneur, showcasing how tools like Claude, Voice Pal, Grain, and Super Whisper can augment every stage of the input-process-output cycle. The speaker's approach emphasizes leveraging AI for ideation, prototyping, content generation, data analysis, and curriculum development across diverse business ventures. The core message is that AI is not a replacement for human creativity and strategy but a powerful co-pilot that amplifies efficiency and effectiveness, allowing entrepreneurs to focus on higher-level decision-making and value creation. The speaker's transparency about using their own products within the workflow highlights a practical application of their AI-driven development process.