How I use AI agents to make money (Vibe Marketing Tutorial)

By Greg Isenberg

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Vibe Marketing: An Introduction

Key Concepts:

  • Vibe Marketing: Using AI agents and workflows, combined with Vibe Coding tools, to automate and personalize marketing campaigns.
  • Vibe Coding: Using low-code/no-code tools to rapidly prototype and build software.
  • AI Agents: Autonomous software entities that perform specific tasks, such as data analysis, content creation, and outreach.
  • Workflows: Automated sequences of tasks that connect different tools and AI agents to achieve a marketing goal.
  • LLMs (Large Language Models): AI models like Claude, Code Llama, or GPT used for natural language processing, content generation, and data analysis.

1. What is Vibe Marketing?

  • Vibe Marketing is the evolution of marketing, leveraging AI agents and workflows to automate tasks and personalize interactions.
  • It combines Vibe Coding tools (e.g., Replit, Bolt, Lovable) with automation platforms (e.g., Gum Loop, Manis, N8N, Tascade).
  • The goal is to create marketing campaigns that are highly targeted, data-driven, and constantly optimized.
  • "Marketing will resemble high-frequency stock trading in the near future" - James (Boring Marketer), highlighting the real-time, data-driven nature of Vibe Marketing.

2. Why Vibe Marketing Now?

  • AI Got Good Enough: AI agents can now handle complex marketing tasks effectively.
  • Vibe Coding Tools: Automation is accessible to non-developers through no-code/low-code platforms.
  • Collapsed Tool Building Costs: Building custom software for marketing is now affordable.

3. Old World vs. New World of Marketing

| Feature | Old World | New World | | ---------------- | ------------------------------------------ | ---------------------------------------------------------------------- | | Teams | Large, specialized teams in silos | Single smart marketer with AI agents and workflows | | Launch Time | Weeks | Days | | Investment | Millions of dollars | Significantly less | | Focus | Broad campaigns | Testing tons of marketing angles in real-time with AI agents |

4. Vibe Marketing Toolkit

  • Vibe Coding Tool: Replit, Bolt, Lovable (for rapid prototyping).
    • Example: Prompting Replit to create a website for new homeowners with exclusive content and flexible payment options.
  • Workflow Automation:
    • N8N: Flexible AI workflow automation for technical teams (more complex).
    • Gum Loop: User-friendly automation platform with guardrails (easier to use).
      • Example: Scraping a website, asking AI for insights, and writing the results into a Google Sheet.
    • Lindy.ai: Similar to Gum Loop, focuses on automating tasks with AI agents and agent swarms.
  • Design & Strategy:
    • Manis: AI-powered design and strategy tool.
      • Example: Using Manis to design and refine a presentation.
  • LLMs:
    • Claude (Clude): Excellent for writing tasks.
  • AI Model Management:
    • Open Router: Single API key to manage multiple AI models.
  • Content Creation:
    • Sora, Chat GBT Image Gen, DALL-E: For generating high-quality images and videos.
      • Jacob Posel suggests Sora may yield better results than Chat GBT Image Gen.

5. AI Model Scorecard

  • Create a scorecard to evaluate different LLMs for specific marketing tasks (e.g., analyst briefs, blog creation).
  • Example: Code 3.7 is excellent for content briefs and blog creation, understanding brand voice and adding relevant internal links.
  • Models are constantly evolving, so the scorecard needs regular updates.

6. Vibe Marketing Workflows

  • General Stack: N8N, Google Sheets, AI model, Google Cloud Console, data sources (social platforms), Open Router.
  • Example Workflows:
    • Data Analyzer: Connect Google Sheets with AI for insights.
    • Content Monitor: Scrape Reddit and summarize with AI.
    • Competitor Alert: Get notifications of competitor posts.
    • Email Summarizer: Weekly AI summaries of emails.
    • Meeting Assistant: Automate meeting tasks.
  • Workflow Formula: Pull data, transform with AI, analyze results, apply insights to strategy, create a closed-loop strategy with output.

7. Specific Workflow Examples

  • One-Click CRM (Jordan Mix):
    • Automate guest outreach for the Startup Ideas podcast.
    • Steps: Trigger with Gum Loop browser extension, scrape website, analyze content, extract data (social links), craft outreach message, store in Air Table, send weekly summary to team.
  • Disney Pixar Level Videos:
    • Create high-quality videos using Chat GBT (script), Leonardo AI & Kling AI (visuals), and 11 Labs (voice).
  • AIdriven Newsletter:
    • Use Google App Script, Perplexity (research), Code Llama (writing), and Midjourney (images) to create a fully automated newsletter.
  • Scaling Content with Vibe Marketing:
    • Stack: N8N, Google Sheets, Open Router, Open AI, Code 3.7.
    • Process: Get insights from subreddits, generate content ideas with Open AI, store ideas, use Code 3.7 to create content for LinkedIn, YouTube, and blog posts.
  • Sales Agent Automation:
    • Use an LLM to validate leads, get website info, generate a report, and send custom outreach.
  • E-commerce Product Listing Optimization:
    • Take an Amazon SKU, run it through AI agents to pull reviews, keywords, and search behavior, and generate a full listing with optimized bullets, titles, back-end terms, image overlay copy, and A+ content.
  • YouTube Content Idea Generation:
    • Stack: N8N, YouTube API, Open AI, Open Router, Google Sheets, Google Cloud.
    • Process: Find trending videos in a niche, extract info (title, description, views), store data in Google Sheets, analyze content with AI, generate new video ideas, and store results.

8. The Future of Marketing

  • Marketers will transition from individual executors to orchestrators of AI systems.
  • Small marketing teams will achieve the output of much larger teams.
  • Adding new marketing channels will be as simple as adding an agent.
  • Systems will be goal-oriented, with real-time adaptation based on market analysis.
  • Marketing will resemble high-frequency trading.

9. What Makes a Good Vibe Marketer?

  • Thinking in systems, not campaigns.
  • Relentless testing (hundreds of variations).
  • Frontloading value in content.
  • Automating repetitive tasks.

10. Conclusion

Vibe Marketing represents a significant shift in how marketing is done, leveraging AI and automation to achieve greater efficiency, personalization, and impact. By embracing the tools and workflows of Vibe Marketing, marketers can unlock new levels of creativity and effectiveness, driving better results for their businesses. The key is to start experimenting with the available tools, identify repetitive tasks that can be automated, and continuously refine the AI-powered systems to achieve specific marketing goals.

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