Dấu ấn 5 năm phát triển công nghiệp văn hóa | VTV24

Key Concepts

• Công nghiệp văn hóa (Cultural Industry)
• Kinh tế sáng tạo (Creative Economy)
• Tái cấu trúc kinh tế (Economic Restructuring)
• Chiến lược phát triển công nghiệp văn hóa (Cultural Industry Development Strategy)
• Văn kiện Đại hội Đảng (Party Congress Documents)
• Chỉ thị 30 (Directive 30)
• Chương trình Mục tiêu quốc gia phát triển văn hóa (National Target Program for Cultural Development)
• Hệ sinh thái (Ecosystem)
• Không gian sáng tạo (Creative Spaces)
• Thành phố sáng tạo của UNESCO (UNESCO Creative Cities)
• GDP (Gross Domestic Product)

Development of Vietnam's Cultural Industry

Strategic Importance and Policy Framework

The 21st century has witnessed the rise of the cultural industry as a significant phenomenon in the economic restructuring strategies of many nations. Vietnam officially established its first cultural industry development strategy in 2016. Subsequently, the 13th Party Congress incorporated the cultural industry into its official documents, signifying the Party's heightened attention to its role in national development. Over the past five years, coinciding with the 13th Party Congress term, the cultural industry has experienced notable growth, reflecting a shift in thinking among management agencies, localities, and businesses.

This strategic focus has been reinforced by government initiatives. The Government issued Directive 30 on the development of Vietnam's cultural industries. Furthermore, the National Target Program for Cultural Development for the period 2025-2035 has been approved by the National Assembly. This indicates a strong governmental commitment to fostering the cultural sector.

Economic Transformation and Creative Economy Model

The development of culture in Vietnam is undergoing a significant shift towards a creative economy model. The approach has moved from merely "doing culture" to "managing culture," with a focus on creating favorable policy mechanisms and environments to attract businesses and develop cultural industry products. This transition is characterized by the formation of comprehensive ecosystems that span from creation and production to distribution.

Notable Achievements and Growth Indicators

The past five years have seen remarkable progress in Vietnam's cultural industry, demonstrating a "breakthrough" development. This is evidenced by:

• Film Industry Success: Films like "Thành cổ" (Ancient Citadel) and "Mưa đỏ" (Red Rain) have achieved significant commercial success. "Mưa đỏ" became a box office phenomenon, surpassing 710 billion VND in revenue and selling out tickets. Several other films, including "Địa đạo" (The Underground Tunnels), "Từ chiến chân không" (From the Air War), and "Mai," have garnered hundreds of billions of VND in revenue and received high acclaim for both artistic merit and commercial viability. These successes are seen as strong indicators that investing in well-conceived themes can lead to profitable outcomes.
• Performing Arts: The performing arts sector has experienced a surge, with numerous large-scale concerts attracting tens of thousands of attendees.
• Creative Spaces: Hundreds of creative spaces have emerged over the last five years, fostering an environment that connects artists, businesses, and audiences.
• International Recognition: Key cities such as Hanoi, Hue, Hoi An, Da Lat, and Ho Chi Minh City have officially joined the UNESCO Creative Cities Network.

Economic Contribution and Future Targets

The cultural industry's contribution to Vietnam's GDP has grown significantly. Currently, it accounts for over 4% of the GDP. The recently approved Cultural Industry Development Strategy for the period 2025-2030 sets an ambitious target: to increase the cultural industry's contribution to 7% of GDP by 2030. This goal is considered achievable given the current positive growth trajectory of key sectors like film, performing arts, and handicrafts.

Key Arguments and Perspectives

The overarching argument presented is that the cultural industry has become a crucial driver for national development, not only for culture itself but also for sustainable development. The emphasis on "creative" or "creative economy" fosters confidence and national pride in Vietnam's own cultural values. The shift in management thinking and the creation of supportive policies are seen as instrumental in unlocking the potential of this sector.

Conclusion

The past five years have marked an "excellent" period of development for Vietnam's cultural industries, transforming it into a breakthrough sector for both cultural advancement and the nation's sustainable development. The strategic integration of the cultural industry into national policy, coupled with a move towards a creative economy model and tangible commercial successes, positions Vietnam for continued growth and a greater contribution to its GDP in the coming years.