10 Insane Business Use Cases in n8n! (steal these)
By Jono Catliff
Key Concepts: NAD (No-code Automation Development), AI (Artificial Intelligence), SEO (Search Engine Optimization), Web Scraping, Appify, ChatGPT, RAG (Retrieval Augmented Generation), CRM (Customer Relationship Management), Speed to Lead, Apollo, Instantly, Upwork, ClickUp, Notion, Slack, Dex, QuickBooks, OCR (Optical Character Recognition), Indeed, Looker Studio, Hidden Fields.
1. Automatic Blog Post Generation with AI
This use case demonstrates how to automatically generate entire blog posts using artificial intelligence, including realistic images and styling.
- Specific Details: The system generates full blog posts, creates super realistic images (though some can be cartoon-like), and styles the content beautifully, such as tables.
- Results & Impact: The speaker's past business, after implementing this system, saw blog traffic increase from an initial 10 clicks to a peak of 1,500 clicks every single day.
- Step-by-step Process:
- Dump blog post ideas into a Google Sheet.
- Click one of two buttons: "create" or "share to social media."
- If "create" is clicked, the system:
- Generates an SEO-optimized blog post.
- Adjusts the tone of voice for engaging readability.
- Generates all necessary images.
- Styles the content.
- Publishes it directly to WordPress.
- If "share to social media" is clicked, the system publishes the content across platforms like X, LinkedIn, and Instagram to "double dip on traffic."
- Availability: A free blueprint for this system is provided.
2. Web Scraping Data
This automation addresses the pain point of manually gathering large amounts of data online.
- Problem: Manually collecting data, such as a thousand ideas, can take an entire day or two and is described as "absolutely horrible."
- Solution: Automation can complete this task in approximately 5 minutes.
- Technical Tool: The platform "Appify" is used, which is free to get started.
- Application: Scrapes the "top 1%" of ideas or content from platforms like TikTok, Instagram, Twitter, Facebook, YouTube, and numerous other websites.
- Step-by-step Process:
- Scrape data using Appify.
- Filter out anything not in the "99th percentile" to focus on high-quality ideas.
- Utilize ChatGPT to further filter information, ensuring only the best content is included. This involves checks for:
- Language: E.g., ensuring posts are in English.
- Virality Potential: Getting ChatGPT's opinion on whether a post could go viral.
- Intent/Congruency: Ensuring topics are aligned (e.g., distinguishing "AI automation" from "AI machinery" to maintain focus).
- Output: The filtered data is dumped into a Google Spreadsheet, ready for subsequent use (e.g., creating social media posts).
3. Social Media System
Building on the web scraping capabilities, this system automates the process of publishing content across multiple social media channels.
- Connection: Similar to the blog system's social sharing, but specifically designed for scaling social media using web-scraped content.
- Impact: The speaker used this system to scale their YouTube channel to 100K subscribers and gain thousands of followers on other platforms like TikTok and LinkedIn.
- Application: Takes web-scraped results (e.g., from TikTok, Instagram, X, Facebook) and publishes them across all social media channels.
- Real-world Example: A brand new LinkedIn account achieved 30,000 impressions with simple picture posts, emphasizing the importance of a strong call to action (CTA) and repost CTAs.
- Workflow:
- A Google Sheet is used to generate topics and captions for various platforms (LinkedIn, X, Instagram, TikTok).
- A "post" button publishes the generated content to the respective social media accounts.
- A linked Drive folder allows for organized storage and dumping of photos/assets for each post.
- Benefit: Streamlines social media management, ensures consistency, and significantly boosts reach and engagement.
4. Automated Sales Calls (Speed to Lead)
This automation is highlighted as one of the most impactful for sales, requiring minimal setup for significant returns.
- Simplicity & Impact: Can be set up in 5 minutes or less and is claimed to increase sales/money by four times with no extra work or time.
- Step-by-step Process:
- A client fills out an inquiry form on the business website and clicks "submit."
- A workflow is triggered, scheduling a call in the CRM with the client within 15 seconds.
- The system automatically calls the sales representative, then connects them to the client.
- Key Argument & Supporting Evidence:
- Argument: Calling leads within 1 minute or less dramatically increases conversion rates.
- Harvard Review Study: Calling within 1 minute or less increases conversion rate by 391%.
- Alex Hormozi Example: A restoration business owner pays an employee $60,000 annually with the sole responsibility of immediately calling leads the moment they come in, regardless of time. This strategy generates millions in revenue.
- Speaker's Own Data: Tracked $1 million in sales, noting an average "speed to lead" of 900 minutes (20-30 hours) due to inquiries outside business hours. Emphasizes that faster lead pickup is a major differentiating factor for successful sales reps.
- Actionable Insight: Implementing immediate lead calling is one of the best strategies to increase current sales.
5. RAG System for Customer Service
This system enhances customer interaction by providing immediate, intelligent responses, especially for leads.
- Technical Term: RAG (Retrieval Augmented Generation) - Explained as a chatbot trained on the company's history, effectively turning a frequently asked questions (FAQ) page into an interactive conversational agent.
- Functionality: The chatbot can answer common questions like service pricing ("$100 an hour") or office hours ("Monday to Friday 9 to 5").
- Integration: This system couples with the automated sales call workflow. After an initial call, a text message and email are sent. If the client replies, the RAG system intervenes to answer questions.
- Real-world Example: A fictitious client, Jono, replies to an initial outreach text asking for the price before a scheduled 2 PM call. The RAG chatbot automatically finds the price and replies: "Of course, the typical price is $100 an hour. I'll call you then."
- Benefit: Addresses the critical issue of lead decay. Leads do not want to wait for days or until the next business day for answers. An automated RAG system can schedule calls on behalf of the business, ensuring the sales team arrives on Monday morning with a calendar full of bookings, preventing lost deals.
6. Cold Email & LinkedIn Outreach Automation
This automation tackles the laborious and time-consuming process of manual cold outreach.
- Problem: Manually finding prospects and sending cold emails/LinkedIn messages can take hours daily and is described as "painful" and a "huge waste of time."
- Solution: Automate the entire lead finding and outreach process.
- Lead Sources:
- Apollo: A database for finding specific professional roles (e.g., CEOs, sales executives).
- Google Maps: For targeting local businesses (e.g., New York landscapers).
- Step-by-step Process:
- Pre-scrape Leads: Leads are initially scraped and entered into a Google Spreadsheet.
- Daily Contact Cycle: Once daily, the system goes through the lead list.
- Filtering: It filters out individuals who have already been contacted (marked by a checkbox).
- Email Sending: Sends approximately 50 cold emails per day to new prospects.
- Personalized LinkedIn Outreach: For each person, the system:
- Grabs their LinkedIn profile URL from the Google Sheet.
- Automatically scrapes their LinkedIn profile.
- Creates a personalized message.
- Sends a cold email (using platforms like "Instantly").
- Benefit: Saves significant time, ensures consistent outreach, and allows for personalized communication at scale.
7. Upwork Job Application Automation
This automation is particularly useful for freelancers or those offering digital services, streamlining the process of finding and applying for jobs on Upwork.
- Platform Advantage: Upwork is highlighted as an easy platform to start with for freelancers, offering free access and a constant supply of job postings (e.g., 4,000+ AI automation jobs at any given moment), unlike expensive or time-consuming alternatives like Google Ads or SEO.
- Step-by-step Process:
- Daily Job Scraping: Once every day, Appify is used to automatically scrape the highest quality job postings from Upwork.
- Data Storage: The scraped job postings are dumped into a Google Spreadsheet.
- Job Scoring: The system scores each job based on user-defined interests and criteria, allowing users to focus only on relevant opportunities and filter out low-scoring jobs.
- Custom Proposal Generation: AI is used to create personalized proposals for suitable jobs.
- Application: Users simply go to the job URL from the spreadsheet and apply.
- Benefit: Expedites the proposal sending process, saving a lot of time for freelancers who often struggle with sending out numerous proposals daily.
8. Google Sheet Superpowers (Custom Web Application)
This use case transforms a standard Google Sheet into a powerful custom web application, enabling connections to thousands of other applications via NAD.
- Core Concept: Supercharging a Google Sheet by allowing it to connect and interact with a vast ecosystem of applications.
- Example 1: Social Media Content Management:
- Setup: A content sheet with a "Status" column (e.g., Idea, Pending ID Approval, Scheduled, Ready to be Filmed, Need Assets, Pending Publish, Ready to Edit, Published).
- Automation: At each stage of the content lifecycle, different actions are triggered. For instance, changing a status to "Pending Publish" might automatically create a task in ClickUp for editors and send notifications to the team via Slack.
- Benefit: Keeps complex content workflows organized, ensures responsibilities are clear, and prevents tasks from being forgotten by using multiple notification channels (ClickUp and Slack).
- Example 2: Wedding Photography and Videography Project Management:
- Setup: A custom Google Sheet for managing wedding projects.
- Automation: A single button click automatically sends emails to clients with their wedding photo portfolios.
- Benefit: Saves a few minutes per client, accumulating to several hours of time saved every week on a simple, repetitive task.
9. Gmail Inbox Automation
This automation manages the entire Gmail inbox, streamlining email processing and lead follow-up.
- Initial Step: Automatically labels every incoming email into categories such as Promotions, Social, Personal, Sales, Recruitment, Accounting, and Google Calendar.
- Automated Actions (post-labeling):
- Promotions: Automatically marks as read or deletes annoying promotional emails.
- Personal Emails: Can automatically draft responses (optional).
- Lead Generation: If an email contains lead information (phone number, email, name), the system automatically extracts this data and can trigger an immediate call within 15 seconds (linking back to the "Speed to Lead" concept).
- Accounting: Automatically forwards receipts and invoices to accounting software. It can strip out invoice details and send them to tools like Dex (for line item extraction) and then to QuickBooks.
- Benefit: Reduces inbox clutter, automates lead qualification and follow-up, and streamlines bookkeeping by automating invoice processing.
10. PDF/Image Data Extraction with OCR
This workflow focuses on extracting specific information from PDF documents and images using AI and OCR.
- Technical Term: OCR (Optical Character Recognition) - Used to convert different types of documents, such as scanned paper documents, PDF files, or images captured by a digital camera, into editable and searchable data.
- Custom Solution: Instead of relying on external tools, this automation allows users to build their own system for data extraction.
- Step-by-step Process:
- Send a PDF document (e.g., an invoice) via a messaging platform like Telegram.
- An AI agent processes the PDF.
- The AI agent pulls out every single line item from the document.
- The extracted data is then entered into a Google Spreadsheet.
- Use Cases: Extracting information from invoices, receipts, contracts, or any other document or image.
- Demand: This is a highly requested service for AI automation agencies.
11. Recruitment Automation (Bonus)
This bonus workflow automates much of the manual and time-consuming recruitment process.
- Problem: Traditional recruitment involves posting jobs on multiple platforms (e.g., Indeed), manually checking messages, gathering resumes, and managing information across disparate systems, making it a "really manual process."
- Solution: Automate the entire recruitment lifecycle.
- Step-by-step Process:
- Job Posting: Post a job on a platform like Indeed.
- Automated Onboarding Form: When an applicant replies to the job posting, they are automatically sent an onboarding form to collect essential information (job applied to, name, email, etc.).
- Ecosystem Integration: Once the form is filled, the applicant is automatically removed from the Indeed ecosystem and entered into the company's own system (e.g., a spreadsheet).
- Automated Communication: Automated text messages and emails are sent to the applicant.
- Lifecycle Mapping: The system maps out the applicant's journey through the recruitment process:
- Initial inquiry (e.g., on Indeed).
- Form submission.
- Screening approval (if responses are satisfactory).
- Sending a test (e.g., video editing test for editors, blog writing for writers).
- Scheduling interviews.
- Hiring the suitable candidate.
- Benefit: Eliminates manual checks across platforms, streamlines applicant management, ensures consistent communication, and saves significant time for recruiters.
12. Analytics & Interactive Dashboards (Bonus)
This final bonus use case focuses on automating data collection and visualization to enable data-driven decision-making.
- Problem: Manually tracking data (e.g., content performance, sales rep metrics, contractor ratings, marketing lead sources) is often "unmanageable" and can take hours daily without proper systems.
- Solution: Automated data scraping, storage, and interactive dashboard creation.
- Step-by-step Process:
- Data Scraping: Use Appify to scrape data from various platforms (Instagram, TikTok) or internal systems.
- Data Storage: Dump the collected data into Google Spreadsheets.
- Interactive Dashboards: Build interactive dashboards (e.g., using Looker Studio) to visualize the data.
- Examples of Tracked Data:
- Content Performance: Impressions, views, likes, comments across platforms to identify successful content strategies.
- Sales Rep Performance: Leads received, quotes/sales calls, contracts signed, deposits paid, revenue generated, lead conversion rates, call conversion rates, and average deal size per sales rep.
- Contractor Performance: Aggregated client ratings (1-5 scale) after events (e.g., weddings) to assess overall performance over time.
- Marketing Performance: Lead sources (SEO, Google Ads, third-party sites like Wedding Wire, Bark.com), conversion rates, geographic origin (cities), language of inquiry, time of day/week of inquiry.
- Methodology for Tracking Marketing Data: Use forms with hidden fields to automatically capture metadata like city, language, and lead source when a client inquires. This data is then passed to a CRM or Looker Studio for predictable modeling and analysis.
- Benefit: Enables businesses to make "way better and way more informed decisions" by providing clear insights into performance across various operational areas, optimizing strategies, and identifying areas for improvement.
Synthesis/Conclusion
The video comprehensively outlines 11 powerful NAD business use cases, demonstrating how automation can be a "game-changer" for efficiency, growth, and profitability. By leveraging tools like Appify, ChatGPT, and Google Sheets, integrated with platforms such as WordPress, LinkedIn, ClickUp, Slack, and CRMs, businesses can automate repetitive tasks ranging from content creation and social media management to sales outreach, customer service, lead generation, recruitment, and in-depth analytics. The core message is that strategic automation not only saves significant time and reduces manual effort but also provides actionable insights through data, leading to increased sales, improved organizational efficiency, and more informed decision-making across all facets of a business. The speaker emphasizes the availability of free blueprints and a community for those looking to implement these transformative AI and automation strategies.
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