Wix Website Builder Complete Tutorial | Start to Finish

Key Concepts

• Wix Website Builder: A platform for creating websites quickly and easily, often leveraging AI.
• AI-Assisted Onboarding: Using artificial intelligence to gather business information and suggest initial website configurations.
• Dashboard: The central administrative interface for managing a Wix website and business operations.
• Site Design: Customizing the visual appearance, layout, and content of a website.
• Sections: Modular blocks within Wix that organize content and functionality (e.g., About, Services, Testimonials).
• Elements: Individual components within sections, such as buttons, text, images, galleries, videos.
• Site Theme/Color Palette: Pre-designed visual styles that can be applied across the entire website.
• Pages & Menu: Managing the navigation structure and individual web pages.
• Wix Apps Marketplace: A collection of third-party integrations and functionalities to extend Wix capabilities.
• Business Management Features: Tools within Wix for handling bookings, blogs, online stores, member areas, payments, and sales.
• AI Marketing Agent: An AI-powered tool within Wix that generates a marketing plan based on business information.
• SEO (Search Engine Optimization): Strategies to improve website visibility in search engine results.
• SEM (Search Engine Management): Broader management of search engine presence, including paid ads.
• CRO (Conversion Rate Optimization): Improving the percentage of website visitors who complete a desired action.
• STP Analysis (Segmentation, Targeting, Positioning): A strategic marketing framework.
• AIDA Model (Attention, Interest, Desire, Action): A marketing funnel model describing customer journey.
• Sales Funnel (Top, Middle, Bottom of Funnel): A conceptual model illustrating the customer's progression from initial awareness to purchase.
• Subdomain: A domain that is part of a larger domain (e.g., yourbusiness.wixsite.com).
• Unique Domain: A custom, branded web address (e.g., yourbusiness.com).
• SKU (Stock Keeping Unit): A unique identifier for each distinct product or service.

Comprehensive Wix Website Tutorial: Start to Finish

This tutorial provides a start-to-finish guide on building a professional website using Wix, emphasizing speed and ease of use, aiming for a complete web presence within minutes of work. The speaker, Salvador Brigman, focuses on high-quality educational information for business owners, creators, and founders, including a "sneaky feature" (the AI Marketing Agent) to simulate having a marketing team.

1. Initial Setup and AI-Assisted Onboarding

The process begins by clicking the "Get Started" button. Users can sign up with an email, Gmail (recommended), or Facebook. The tutorial uses "Sign in with Google" for simplicity.

• Website Purpose: Users are prompted to specify who the website is for (self, business, friend, client/freelancer). The example selects "for myself and for my business."
• AI Chat for Business Information: Wix leverages AI to gather initial business details. The speaker demonstrates this by starting a chat.
  • Business Description: The example business is a "coaching business for fitness and health and also holistic nutrition." The more detail provided, the better the AI (or a human marketer) can align with the vision.
  • Business Name: "Wellness Fitness and Wellness" is used for the example.
  • Website Goals/Features: Users select desired functionalities like displaying information, services, sales, and booking. Clarity on goals helps the website fulfill its intended purpose. Additional goals, such as a future store or lead capture list (waitlist), can also be specified.
  • Framing/Positioning: This involves defining how the business will stand out. The example targets "high-end consumers within Miami, Florida, who value holistic nutrition and are interested in balancing life and work." This information helps the AI tailor the site's content and design.
• Dashboard Access: After providing initial information, the user is directed to the Wix dashboard, which can initially appear overwhelming due to the amount of information and checklist items.

2. Wix Dashboard and Site Design

The tutorial prioritizes site design first, then advanced features, and finally marketing.

• Accessing Site Design: From the left-hand menu, navigate to "Site and mobile app."
• Pre-built Site Designs: Wix offers various pre-built design examples. The tutorial selects a "coaching professional" template.
• Customizing Content:
  • Text Editing: Easily change text, e.g., from "relationship coach" to "wellness coach," or "coaching services" to "wellness services."
  • Adding Sections: A blue "Add section" button allows users to include new content blocks.
    • AI-Generated Section: Specify section type and provide text, and AI can customize the section content.
    • Design Sections: Pre-built sections for common needs like "About," "Services," "Promotions," "Testimonials," or "Store." Sections enable functionality and customize layout.
    • Adding Elements: More granular control to add specific items like buttons, stripes, galleries, videos, or music.
  • Moving and Editing Sections: Sections can be easily reordered by dragging them up or down. Clicking "Edit" on a section allows changing background, vector art, and titles.
  • Layout Customization: Within "Quick Edit," a navigational menu opens on the right, allowing changes to background, title, button text, and crucially, the layout of the entire section. This provides different visual arrangements for the content.
  • Undo Functionality: A crucial "Undo" button on the left-hand side allows users to revert changes, alleviating stress from design mistakes.
• Site-Wide Design Changes:
  • Site Design Menu: On the left, "Site Design" allows changing the overall theme.
  • Color Palette/Theme: Users can pick professionally curated color themes. The speaker notes that while useful, professional designers are often recommended for selecting brand-specific color palettes and fonts due to the art and science involved.
  • Page Background: Customize backgrounds to match the desired vibe.
• Pages and Menu Management:
  • Navigation Bar: This section manages the website's top navigation (e.g., "Your Story," "Our Coaching," "Plans & Pricing," "Contact").
  • Hiding/Deleting Pages: Users can hide or delete pre-built pages (e.g., "Members Community," "Portfolio Pages," "Store Pages," "Blog Pages") that are not immediately needed, streamlining the site to core functionality. This is described as "curating and whittling down."

3. Advanced Customization and Features

Beyond basic design, Wix offers advanced tools and integrations.

• AI Tools:
  • Text Generation: Add or edit text, generate full sections of text, or get new text for an entire page with a specified tone of voice (e.g., professional, enthusiastic).
  • Theme Redesign: AI can suggest changes to colors and themes, though the speaker finds text editing more useful than design suggestions from AI.
• Wix Apps Marketplace:
  • Extending Functionality: Apps are crucial for adding features beyond Wix's out-of-the-box capabilities. These are often developed by third parties.
  • Examples: Printful (print-on-demand), Trip Advisor/Yelp reviews, countdown timers.
  • Categories: Apps are categorized (marketing, selling online, services, events) to help users find specific functionalities without needing custom coding.
• Business-Specific Functionality:
  • Bookings: Create and manage booking services (e.g., personal training, wellness coaching), set availability, and track bookings.
  • Blog: Enable and create blog posts.
  • Members Area: Customize and manage a members-only section.
  • Pricing Plans: Set up and manage different service or product pricing tiers.
  • These features allow the website to be an interactive platform for transactions and engagement, not just an information source.

4. Publishing the Website

• Simple Publishing: A "Publish" button on the right-hand side makes the website live.
• Domain Options: Users can choose to connect their own unique domain (e.g., yourbusiness.com) or use a Wix subdomain (e.g., yourbusiness.wixsite.com). The tutorial demonstrates publishing to a subdomain.

5. Dashboard for Business Operations

The main dashboard (accessed via "My Dashboard" from the site menu) offers a more comprehensive view of business management tools.

• Getting Paid:
  • Payment Methods: Connect various payment gateways.
  • Pay Links: Generate links for direct purchases.
  • Invoices, Price Quotes, Proposals: Create and manage financial documents.
• Booking Calendar:
  • Services Setup: Define services offered (e.g., personal training, wellness coaching) and their pricing.
  • Availability: Set up booking calendars with specific dates and times.
  • Booking List: Manage and track all bookings.
  • Work Schedules: Define staff availability.
• Sales Section: Monitor and manage incoming orders in real-time.
• Catalog (Online Store):
  • Products: Add and manage products for an online store.
  • Pricing & Inventory: Customize pricing, track inventory, and manage SKUs (Stock Keeping Units) for fulfillment.
  • Categories: Organize products into categories.
• Blog & Portfolio:
  • Blog Creation: Easily create and publish blog posts.
  • Portfolio Customization: Showcase transformations, wellness development, or other relevant work.

6. Marketing and the AI Marketing Agent

The speaker emphasizes that a website is a tool, and marketing is crucial for its success.

• Marketing Checklist: The left-hand dashboard menu includes various marketing-related items covering lead generation, sales processes, pricing, targeting, positioning, and branding.
• AI Marketing Agent: This is highlighted as a powerful feature.
  • Activation: After publishing the site, the AI Marketing Agent can be activated.
  • Strategy Generation: It uses the information provided during onboarding to develop a comprehensive marketing plan.
  • Marketing Plan Components: The generated plan includes:
    • Site Name and Location (if applicable)
    • Business Goals
    • Unique Selling Point (USP)
    • Brand Voice
    • Content Focus Areas
    • Marketing Services desired
  • Downloadable Plan: The full marketing plan can be viewed and downloaded.
  • Limitations: While powerful, the speaker notes that it doesn't cover all advanced marketing concepts.
• Advanced Marketing Concepts (Briefly Mentioned):
  • SEO, SEM, CRO: Technical terms for optimizing search presence and conversion rates.
  • Social Media Posting, Email Campaigns, Paid Ads: Common marketing activities.
  • STP Analysis (Segmentation, Targeting, Positioning): A strategic framework for market analysis.
  • AIDA Model (Attention, Interest, Desire, Action): A classic marketing funnel model.
  • Sales Funnel (Top, Middle, Bottom of Funnel): Describes the user's journey through a business.

7. Synthesis and Conclusion

The video concludes by reiterating the ease and speed of setting up a comprehensive web presence with Wix. The platform provides extensive features for both website design and business operations, including powerful AI tools for initial setup and marketing strategy generation. While Wix simplifies many aspects, the speaker also points to the depth of marketing knowledge required for significant business growth, offering his own free educational resources, one-on-one coaching, and agency services for those looking to turn hobbies into full-time pursuits or scale existing businesses. The overall message is that it's an incredible time to leverage technology like Wix to establish and grow an online presence.