Why some men follow influencers like Andrew Tate - What in the World podcast, BBC World Service

BBC World ServiceAbout 4 min readAug 26, 2025Watch original
THE SUMMARYAI-generated

Manosphere: Definition, Impact, and Solutions

Key Concepts: Manosphere, Misogyny, Masculinity, Incel (Involuntarily Celibate), Memes, Algorithmic Social Media, Traditional Masculinity, Critical Thinking, Redefining Success, Community.

Defining the Manosphere

The manosphere is a collection of online spaces where extreme misogyny is discussed. It originated in forums like 4chan and Reddit but has spread to mainstream platforms like TikTok, Instagram Reels, and podcasts due to algorithmic social media. The manosphere is a spectrum, ranging from extreme misogyny to more subtle "masculinity ideas."

Manosphere Content and Messaging

The content within the manosphere generally falls into three categories:

  1. Advice for Young Men: Emphasizes traditional masculinity, being the breadwinner, working out, and getting in shape.
  2. Comments About Women: Promotes ideas like women belonging in the kitchen, following men's directions, and men being allowed to "put a woman in her place."
  3. Financial Advice: Used as a gateway to attract young men, then introducing harmful ideas about women and masculinity.

Example: Andrew Tate, an influencer who describes himself as a misogynist, has made statements such as "there's no such thing as an independent female" and that "women should bare responsibility for being sexually assaulted."

How Men Get Involved in the Manosphere

Men often find themselves in the manosphere when vulnerable, seeking advice on topics like dating or finance. Will Adolphy, a psychotherapist, shares his experience of getting involved with "pickup artist" content at university when struggling with his mental health and feeling insecure.

Amplification of Existing Cultural Ideas

The manosphere amplifies existing cultural ideas around masculinity and sexism. Sexism is not new, but the manosphere applies new language and extreme ideas to existing sexist beliefs.

Example: The pressure on men to be breadwinners, earn a lot of money, and be a certain height is amplified by manosphere influencers.

The Role of Memes

Memes are used to spread misogynistic language and normalize harmful ideas. Anita Fuentes from the Complutense University in Madrid argues that memes are "emotional weapons" that package emotion and ideology into short, viral formats. They cloak harmful ideas in irony and humor, making it difficult to disagree without being accused of being too sensitive.

The "Incel" Community

"Incel" (involuntarily celibate) was one of the first communities of the manosphere. Originally started by a woman seeking connection, it was co-opted by men who blamed women for their inability to get sex and believed they were owed sex by women. Incel communities are associated with self-hatred and blaming women.

Example: A mass shooting at a California university was committed by a man active in incel communities.

Real-World Consequences

Online conversations in the manosphere can have real-world consequences, including:

  • Schoolyard Misogyny: Young men swearing at female teachers, refusing to listen to them, and being misogynistic towards girls.
  • Normalization of Misogyny: Online communities excusing and rewarding misogynistic attitudes, making it more difficult to hold young men accountable.

Solutions

Will, the psychotherapist, suggests three pillars for addressing the issue:

  1. Education: Teaching critical thinking skills and redefining success beyond money and influence.
  2. Evolving Masculinity: Promoting more open and mature expressions of masculinity in media and culture.
  3. Men Speaking Up: Encouraging more men to get involved in conversations about what works and doesn't work about masculinity.

How to Help Someone Involved in the Manosphere

  • Lead with Empathy: Acknowledge how easy it is to get sucked into the manosphere.
  • Don't Give Up: Role models, especially male role models, can prompt individuals to start thinking critically about the ideas they are consuming.
  • Expose to Diverse Content: Introduce content by women and promote female role models.
  • Foster Community: Encourage open conversations and combat the isolation that the manosphere promotes.

Conclusion

The manosphere is a complex online phenomenon that amplifies existing cultural ideas about masculinity and sexism. It can have harmful real-world consequences, but solutions exist, including education, promoting diverse expressions of masculinity, and fostering community. Addressing the issue requires empathy, open conversations, and a willingness to challenge harmful ideas.

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