What kind of company could Elon Musk start next?

Bloomberg TechnologyAbout 2 min readSep 24, 2025Watch original
THE SUMMARYAI-generated

Key Concepts:

  • Elon Musk's potential new company venture.
  • Musk's dissatisfaction with existing candy bars, specifically Snickers.
  • The idea of Musk as a "new Willy Wonka."
  • The transition of the "Elon Inc." podcast into "Everybody's Business."

Elon Musk's Next Venture: The Candy Bar Conundrum

The central question posed is: what will be Elon Musk's next company? The discussion focuses on Musk's repeated criticisms of the current state of candy bars, particularly his apparent dislike for Snickers. He questions why there hasn't been innovation in the candy bar industry and why consumers are "stuck with Snickers."

Snickers: A Point of Contention

The panelists debate Musk's perspective on Snickers. While Musk seems to view it as outdated or inadequate, the speaker expresses the opposite opinion, stating, "Snickers is likely like the best candy bar." This highlights a difference in opinion regarding the need for a new candy bar product.

Elon Musk as the "New Willy Wonka"

The idea of Musk creating a new candy company is presented as a potentially "fun" venture, drawing a parallel to Willy Wonka, the fictional chocolatier known for his innovative and whimsical creations. This comparison suggests that Musk's entry into the candy industry could involve unconventional and imaginative products.

Transition of "Elon Inc." to "Everybody's Business"

The podcast "Elon Inc." is not being discontinued entirely but is being "folded into" a new show called "Everybody's Business." Max Chaffkin, previously associated with "Elon Inc.," will co-host the new show. The panelists from "Elon Inc." will also be involved in "Everybody's Business," ensuring that the topics and discussions previously covered will continue on the new platform. The audience of "Elon Inc." is encouraged to migrate to the "Everybody's Business" feed.

Conclusion:

The discussion centers on the hypothetical possibility of Elon Musk starting a candy company, driven by his apparent dissatisfaction with existing candy bars like Snickers. While this remains speculative, the conversation highlights Musk's penchant for innovation and disruption across various industries. The transition of "Elon Inc." into "Everybody's Business" ensures that discussions about Musk and related topics will continue on a new platform.

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