Watch me start & sell an AI service in 10 hours

Starting an AI Automation Service from Scratch

Key Concepts: AI automation service, niche selection, lead scraping, outreach infrastructure, irresistible offer, qualified leads, cold outreach, positioning statement, customer problem understanding, AI personalization.

1. Introduction

The speaker outlines a plan to build an AI automation service from scratch, covering niche selection, lead generation, offer creation, and outreach, aiming to demonstrate the accessibility of the business model. The goal is to provide a "copy-paste playbook" for viewers to start their own service.

2. Roadmap

The roadmap includes:

• Picking three niches and identifying two high-demand AI services per niche.
• Setting up lead scraping and outreach infrastructure.
• Creating an irresistible offer using a copywriting formula.
• Generating qualified leads using two proven methods.
• Discussing next steps such as sending proposals and closing deals.

3. Niche Selection

The speaker uses a "niche discovery spreadsheet" from Maker School, which contains potential niches and service lines. The speaker brainstorms niches based on:

• Digital businesses with easily sourced leads.
• Businesses with pain points the speaker can solve (marketing, lead gen, growth).
• Businesses with money to spend.

The speaker selects the following three niches:

• Website agencies (potentially creative agencies).
• Video editors.
• Real estate agents.

4. Determining High-Demand AI Services

The speaker emphasizes the importance of understanding customer problems and suggests using communities, Reddit threads, and other online forums to identify pain points. The speaker looks for questions and complaints to understand the challenges faced by businesses in each niche.

Website Agencies:

• Problem: Not enough clients.
• Problem: Content generation for clients (SEO).

Video Editors:

• Problem: Not enough clients.

Real Estate Agents:

• Problem: Not enough clients.
• Problem: Busy work (following up).

The speaker stresses that understanding customer problems is crucial for success and should not be fully automated.

5. High-Demand AI Services

The speaker brainstorms potential AI services to address the identified problems:

Website Devs/Creative Agencies:

• Cold Outreach System: Scraping, email, and automation to acquire clients.
• Instant Content Generation System: Generating 100 blog posts for client websites.

Videography:

• Cold Outreach System (Job Scraper): Scraping job postings and sending personalized offers.
• Clipping Service: Automatically generating short-form videos from long-form content (similar to Opus Clip, V, or Goldcast).

Real Estate:

• Email Scaleup System (B2C): Pipeline for real estate agents to work with people on the sell side.
• Automated Follow-up/Reactivation System: Engaging with leads and past clients.

The speaker acknowledges that these are initial ideas and will evolve based on customer feedback.

6. Lead Scraping and Outreach Infrastructure

The speaker outlines a three-step process for lead scraping and outreach:

1. Source Leads: Using platforms like Apollo.io, LinkedIn Sales Navigator, job posts, or directories.
2. Scrape Leads: Using services like Appify or custom-built scrapers.
3. Enrich Leads: AI personalization or procedural variables.

The speaker plans to use Instantly as the main sender for email outreach.

7. Lead Sourcing with Apollo.io

The speaker demonstrates how to use Apollo.io to source leads for each niche:

• Website Agencies: Using keywords like "website" and "agency" to find relevant contacts.
• Videographers: Using keywords like "video" and "agency" to find relevant contacts.
• **Real Estate Agencies: (Not covered in detail in this section)

The speaker emphasizes the importance of verifying the quality of the lead list by manually reviewing a sample of the results.

8. Conclusion

The speaker has successfully identified three niches, determined potential AI services, and started setting up the lead scraping and outreach infrastructure. The next steps involve copywriting and sending out outreach to generate qualified leads. The speaker emphasizes the importance of customer feedback and adapting the services based on real-world responses.