Uber Partners with Lucid and Nuro to Launch Robotaxis

Bloomberg TechnologyAbout 3 min readJul 18, 2025Watch original
THE SUMMARYAI-generated

Key Concepts

Lucid Gravity SUV, Nuro driver hardware/software, Uber investment and partnership, autonomous driving technology, sensor suite, NVIDIA SOC, Robotaxi platform, cost reduction, public road testing, go-to-market strategy shift, licensing technology.

Lucid, Nuro, and Uber Partnership

  • Lucid's Role: Lucid is integrating Nuro's driver hardware (sensors and compute) into their Gravity SUVs on the production line. These vehicles are then shipped to Uber.
  • Nuro's Role: Nuro's software provides the autonomous driving capability for these vehicles on the Uber network. Nuro also designed the sensor suite, using automotive-grade, off-the-shelf sensing components.
  • Uber's Role: Uber owns and operates the Lucid vehicles equipped with Nuro's technology. Uber has invested $300 million in Lucid and "several hundred million" in Nuro.

Uber's Investment in Nuro

  • Equity Stake: Uber's investment in Nuro is a standard equity stake.
  • Motivation: Uber wants to be "very vested" in the success of the partnership and program, seeking ownership and upside in Nuro due to the deep partnership and scale of the project.
  • Investment Amount: The exact amount of Uber's investment in Nuro is not disclosed, only described as "several hundred million." The speaker indicates that the reluctance to disclose the exact number is due to sensitivities in other quarters.

Nuro's Technology and NVIDIA

  • Cost-Effective Hardware: Nuro differentiates itself with a "dramatically lower cost hardware set of sensors and compute."
  • NVIDIA SOC: NVIDIA provides the System on a Chip (SOC) that powers all the compute on Nuro's Robotaxi platform. Specifically, the compute is based on NVIDIA's various chips.
  • Simplification and Cost Reduction: The NVIDIA SOC has allowed Nuro to collapse FPGAs, CPUs, GPUs, and safety computers into a single system, simplifying complexity and significantly reducing costs. Previously, these components were needed to process raw sensor data.

Testing and Deployment

  • Closed Circuit Testing: Nuro has been testing a Lucid vehicle on a closed circuit to validate the technology stack.
  • Production Timeline: The Lucid Gravity is expected to go into production in late 2026. 12,000 vehicles are slated for delivery to Uber over a six-year period.
  • Public Road Experience: Nuro has five years of experience with fully driverless operation on public roads.
  • Rapid Prototyping: Nuro developed its first prototype with the Lucid platform in approximately seven weeks.
  • Sensor Suite Integration: For the prototype vehicles, Nuro is doing small-scale integration of the sensor suite. For the 20,000-vehicle fleet, the sensor suite will be integrated directly into the production line.

Shift in Go-to-Market Strategy

  • Previous Focus: Nuro was previously focused on building a fully vertically integrated delivery-as-a-service business with its own custom vehicles.
  • Reasons for Change:
    • Increased Cost of Capital: The cost of capital increased dramatically, making the capital-intensive delivery business model less viable.
    • AI-Driven Technology: Nuro's AI-based technology had advanced to the point where it could drive like an expert human driver, making it applicable to passenger transportation.
  • New Strategy: Nuro shifted to licensing its technology across a range of applications, including passenger transportation.

Conclusion

The partnership between Lucid, Nuro, and Uber represents a significant step towards deploying autonomous vehicles for ride-hailing services. Nuro's cost-effective technology, powered by NVIDIA, combined with Lucid's vehicle platform and Uber's network, creates a compelling ecosystem. Nuro's strategic shift towards licensing its technology and its experience with public road testing position it well for success in the autonomous vehicle market. The speaker expresses confidence in Lucid's ability to meet the production deadlines.

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