Turn Instagram Posts into Profit - Design Strategies Every Business Needs

Key Concepts

Strategic Instagram design for sales
Carousel post optimization
Hook, Curiosity, Value, "But Weight," CTA framework
Call to action (CTA) strategies
Sharable content creation

Tip #1: Make Your Designs Easy to Consume

Main Point: Designs must be easy to consume both visually and strategically to attract and retain audience attention.
Carousel Posts: Emphasized as a strategic tool, especially for those less inclined towards Reels.
Content Mix: A balanced approach using Carousels, static posts, and Reels is recommended for a robust Instagram strategy. Reels are good for reach.
Two Chances for First Impression: Instagram may re-show Carousel posts with the second slide, providing a second opportunity to capture attention.
Hook, Curiosity, Value, "But Weight," CTA Framework:
- Hook: The first slide should use large, attention-grabbing text to stop the scroll. Examples include "Five Ways to XYZ" or intriguing questions.
- Curiosity: The second slide should build curiosity, potentially telling a story or hinting at surprising solutions. Text can be more detailed but must remain readable (around 20pt font).
- Value: Subsequent slides provide valuable content, such as tips, explanations, or insights. The number of value slides can vary.
- "But Weight": This section creates a desire for more by suggesting that the value provided isn't the complete picture. It gives a reason to want more.
- CTA (Call to Action): The final slide or caption should include a clear and obvious call to action, guiding the audience on the next steps.
Example: The "carrots" analogy illustrates how to create a hook and build curiosity.
Design and Strategy: Both design and marketing strategy are crucial and should be invested in equally.
CTA Examples: CTAs can range from "follow for more" to promoting a program or freebie.
Freebie Promotion: Offering a free checklist or resource can lead to future purchases.
Website URLs: Avoid using website URLs as the primary CTA, as they are not easily clickable on Instagram.
Easy CTAs: Direct users to the link in bio, Instagram Stories, or use a ManyChat automation.
ManyChat Automation: A program that automatically sends links to users who comment with a specific keyword (e.g., "transform").
Encourage Swiping: Use arrows or text prompts like "swipe here" to encourage users to navigate through the Carousel.
Content Strategy: Avoid overwhelming followers with constant sales pitches. Instead, focus on strategic content that addresses their problems and positions you as an expert.
Rebranding Example: A post titled "How to Rebrand Your Business to Make You More Sales Without Losing Money" provides valuable tips and then subtly promotes the co-creation design club.

Tip #2: Create an Easy CTA

Main Point: Provide a clear and obvious next step for the audience to take.

Tip #3: Make Your Posts Sharable

Main Point: Create content that others will want to share, increasing reach and exposure.
Image Usage: Avoid using personal photos excessively in sharable content. Save them for building rapport on the last slide.
Large Text: Use large text to capture attention and make the content easily readable.

DIY Design My Biz Program

Overview: A self-paced program covering Canva, strategic design, logo design, and brand design.
Features: Monthly group calls with live feedback, support in a Facebook group, and access to a community.
Target Audience: Business owners who want to create professional graphics, save time, and feel proud of their brand.

Synthesis/Conclusion

The key to successful Instagram design for sales lies in creating content that is easy to consume, strategically designed to guide the audience through a journey (Hook, Curiosity, Value, "But Weight," CTA), and highly sharable. By focusing on providing value and making the call to action clear and easy, businesses can effectively turn their Instagram graphics into a powerful sales team. The DIY Design My Biz program offers a structured approach to learning these skills and receiving personalized support.