Thousands of users. 1 hour of marketing per day. . Here’s how:

Key Concepts:

• Organic App Marketing
• TikTok and Instagram Marketing
• Algorithm Warm-up
• Content Repurposing
• Call to Action (CTA)
• Watch Time Optimization
• CapCut Video Editing

1. Account Warm-up (Days 1-2):

• Objective: To establish a genuine user profile and avoid being flagged as a bot by TikTok and Instagram algorithms.
• Process:
  • Create accounts on TikTok and Instagram.
  • Spend 15 minutes per day on each platform (total 30 minutes daily).
  • Scroll through the "For You" page (TikTok) or the main feed (Instagram).
  • Save viral videos that are relevant to your app's niche.
  • Crucially: Do not post any content during this initial warm-up phase.
  • Engage with content by commenting and following users within your app's target audience.

2. Content Creation and Posting (Day 3 onwards):

• Tool: CapCut (video editing software). The speaker asserts that CapCut can be learned within an hour.
• Strategy: Repurpose viral video formats.
  • Identify the saved viral videos from the warm-up phase.
  • Recreate these videos, adapting them to promote your app.
  • Call to Action (CTA):
    • Option 1: Include a brief (3 seconds or less) CTA at the end of the video, directing viewers to your app.
    • Option 2: Omit the CTA from the video itself and instead include it in the video caption and as the first comment on the post.
• Content Focus: Prioritize engaging content that people will watch. This can be either entertaining or educational.

3. Watch Time Optimization:

• Algorithm Preference: The TikTok and Instagram algorithms prioritize videos with high watch times.
• Technique: Create short videos, ideally around 6 seconds in length, to maximize the percentage of viewers who watch the entire video (aim for 100-200% watch time, implying repeat views).
• Key Point: Content quality and engagement are more important than video length.

4. Content Iteration and Repetition:

• Winning Format: Once you identify a video format that performs well (i.e., generates high engagement and downloads), replicate it.
• Process:
  • Recreate the successful video in different variations.
  • Post these variations repeatedly.
  • "Milk it till it's dry" - continue using the winning format until its effectiveness diminishes.

5. Overall Strategy:

• Time Commitment: 1 hour per day.
• Budget: No ad spend.
• Goal: Achieve thousands of app downloads through organic marketing.

6. Synthesis/Conclusion:

The strategy emphasizes a low-cost, time-efficient approach to app marketing using TikTok and Instagram. It relies on understanding and leveraging the platforms' algorithms, repurposing proven content formats, and optimizing for watch time. The key is to create engaging content, consistently post, and iterate on successful formats to maximize organic reach and app downloads.