This Singaporean gave up a stable job to become a tailor

By CNA

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Key Concepts

  • Bespoke Tailoring
  • Full Canvas Construction
  • Hand-Stitching
  • Premium Fabrics (Loro Piana, Wool/Mohair)
  • Traditional Values vs. Innovation
  • Second Generation Tailoring
  • Brand Integrity
  • Apprenticeship and Skill Transfer
  • Business Growth and Challenges
  • Rebranding and Modernization
  • Kebaya Reimagined Design
  • Patchwork Denim Suit
  • Intergenerational Collaboration in Business

Meiko Tailor: A Legacy of Bespoke Craftsmanship and Evolving Design

Meiko Tailor operates as a bespoke tailoring house deeply rooted in traditional values while embracing innovation and the creative vision of the second generation. The establishment prioritizes the art of bespoke tailoring, utilizing only premium fabrics for both outer garments and inner linings, along with high-quality haberdasheries.

Core Principles of Bespoke Tailoring at Meiko Tailor

  • Full Canvas Construction: All suits, for both men and women, are 100% full canvas and hand-stitched. This construction method ensures durability, preventing suits from becoming "rubber" or losing their shape after dry cleaning.
  • Rejection of Fusing: The transcript highlights a strong stance against using fused interlinings. The founder, "Papa," explained that customers pay for value, and fusing compromises the quality of fine materials by making them stiff and less breathable. This commitment to traditional methods is maintained to preserve brand integrity.
  • Holistic Skill Development: Sewers are trained to complete an entire suit, rather than specializing in specific parts. This approach ensures consistency in stitching, particularly for hand-stitched elements, as the "hand feel" can vary significantly if the job is split among multiple individuals. This mirrors the traditional bespoke method where one tailor completes a single garment.

Fabric Selection and Design Features

  • Loro Piana Fabric: A two-piece, double-breasted suit is showcased, made from Loro Piana fabric in a medium grey. It features broad lapels and pants with turned-up cuffs and a slim bottom. The tie is also made from Loro Piana fabric, contributing to an elegant aesthetic.
  • Wool and Mohair Fabric: Another example is a single-breasted blazer with two buttons and peak lapels, crafted from wool and mohair. This fabric is described as slightly stiffer to the touch but resistant to wrinkling and highly durable.
  • Distinctive Button Details: The wool and mohair blazer features a contrast medallion buttonhole on the lapels and contrast detailing on the last buttonhole. The four buttons on the sleeve are referred to as "kiss buttons."

The Journey of Meiko Tailor: From Humble Beginnings to Pan Pacific

The narrative traces the business's evolution through personal anecdotes and significant milestones:

  • Apprenticeship and Early Entrepreneurship: The speaker's mentor, Mr. Seah, a renowned coat maker in Singapore, instilled a rigorous work ethic. The speaker recounts working day and night, mirroring their master's dedication. This led to the aspiration of opening their own shop.
  • Geylang and Relocation: The business began in a small area in Geylang Lor 3, with a rental of just over S$500. Due to government redevelopment, they were relocated to Hougang St 21. The new location in Hougang Kovan City saw a significant increase in rental costs, starting at S$2,700, which presented considerable financial challenges for the husband and wife team.
  • The Pan Pacific Opportunity: A pivotal moment occurred in 1986 when a customer, impressed by the speaker's cutting and service, introduced them to the Pan Pacific hotel. This led to a substantial order from the hotel's purchasing director, marking a significant turning point. The speaker notes the initial challenge of conducting business in English, as they had primarily operated in a housing estate environment.
  • Expansion and Setbacks: Following the Pan Pacific success, the business expanded rapidly, opening three additional tailor shops within three years. However, these ventures did not perform well, leading to their closure and a period of financial recovery for the main shop at Kovan City, which took six years.

The Pivotal Role of Family and Intergenerational Influence

  • Mother's Contribution: The mother played a crucial role from the business's inception in 1977, managing childcare for the speaker and their brother while simultaneously contributing to the business. She is described as an excellent salesperson, adept at persuading and styling customers, a trait the speaker believes they inherited.
  • Childhood Memories and Skill Acquisition: The speaker's childhood memories are vivid, recalling helping out at the shop after school and later learning measurements from their mother.
  • Second Generation's Vision: As a former marketer, the speaker brought a strategic perspective to the business. They addressed negative comments, particularly one labeling their father a "kampung tailor." The speaker strongly refutes this, emphasizing their father's ability to engineer new designs and his continuous innovation, which distinguishes him from a traditional "kampung tailor."
  • Rebranding and Modernization: The speaker's desire to infuse "modern vibes and modern sensibilities" prompted a rebranding of Meiko Tailor. This led to the establishment of a main atelier at Pan Pac and a new atelier at Boat Quay, specifically targeting the new generation of clientele, with a particular focus on women.

Innovative Designs and Intergenerational Collaboration

  • Kebaya Reimagined: The speaker's design for the Singapore Fashion Council's Kebaya Reimagined in 2023 was voted among the top five. This design features a three-piece suit with a signature high-collar jacket, a bustier top, and pants with a sash, offering a contemporary take on the traditional kebaya.
  • Patchwork Denim Suit: A piece from last year's UltraLuxe fashion runway is a patchwork denim suit made from surplus denim jeans and chambray denim jackets. This design sparked a dialogue with the father. Initially, he expressed reservations about denim's suitability for formal wear and questioned the use of patchwork, advocating for fresh fabric. However, after the speaker's persuasive arguments and modifications for female appeal, he ultimately agreed to help, dedicating three days and nights to the intricate patching process. This exemplifies the father's willingness to challenge and ultimately support his daughter's innovative ideas.

The Future of Meiko Tailor: Continuous Learning and Legacy

  • Father's Commitment to Learning: At 76 years old, the father continues to learn, stating, "fashion never ends." He remains dedicated to understanding the latest trends and identifying areas for improvement.
  • Intergenerational Leadership: The speaker is now a director at Meiko Tailor, actively directing their father. While they work closely, occasional disagreements arise, but their shared objective of business growth remains paramount.
  • Father's Perspective on Retirement: The father has no immediate plans for retirement, finding purpose and fulfillment in his work, which he now considers a hobby. He intends to continue working as long as his health permits.
  • Father's Faith in the Future: The father expresses confidence in his daughter's capabilities, believing she will lead Meiko Tailor to greater success. He offers words of encouragement, stating, "You have the capabilities and will definitely bring Meiko Tailor further. So don’t worry, I have faith in you."
  • Daughter's Gratitude and Ambition: The speaker expresses deep gratitude to her parents for their sacrifices and hard work, vowing to continue working diligently to make them proud. Her ambition is for Meiko Tailor to become the most established tailor in Singapore, rather than aiming for excessive size.

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