This Revolutionary AI Business Model Will Make Millionaires in 2025
By Arseny Shatokhin
Key Concepts
- Agents as a Service (AAS): A new AI business model where AI agents automate entire processes, unlike SaaS which only provides tools.
- Vertical Agents: AI agents designed for a specific role or function, pre-trained on general processes.
- Horizontal Agents: AI agents that are not restricted by specific use cases and can be customized for any niche, role, or function.
- Standard Operating Procedures (SOPs): Documented processes that guide how tasks are performed within an organization.
- Minimum Viable Product (MVP): A version of a product with just enough features to satisfy early customers and provide feedback for future development.
- Evals: A system for tracking and evaluating the performance of AI agents to enable self-improvement.
1. The Rise of Agents as a Service (AAS)
- AAS as a Potential Replacement for SaaS: The video posits that AAS could surpass or replace Software as a Service (SaaS), a $300+ billion market.
- Shift from On-Premise to SaaS: The transition from software sold on CDs to the SaaS model was enabled by XML HTTP request (Ajax).
- Enhanced Interactivity with LLMs: Large Language Models (LLMs) allow for more natural interaction with software, potentially eliminating the need for browsers.
- AAS Automates Entire Processes: Unlike SaaS, which provides tools, AAS automates entire processes, making it more scalable. Example: A marketing agent handles lead generation, appointment scheduling, follow-ups, and CRM updates, eliminating the need for a marketing person.
- Easier to Build Than Traditional Software: AI agents can directly interact with databases, reducing the need for complex APIs and user interfaces.
- Market Growth: In 2024, enterprises spent $1.2 billion on vertical agents, a 12x increase from the previous year.
2. Vertical vs. Horizontal AI Agents
- Vertical Agents:
- Definition: Designed for a specific role or function. Example: Harvey AI for law firms.
- Pre-training: Can be pre-trained on general processes, allowing for faster setup.
- Customization: Harder to customize for specific business processes due to pre-training.
- ROI: Offer a steep initial ROI but performance may plateau.
- Ease of Pitch: Easier to pitch and build due to targeting a specific customer.
- Horizontal Agents:
- Definition: Not restricted by specific use cases, adaptable for any niche. Example: Agency swarm.
- Training: Require training from scratch.
- Customization: Easily customized for any process.
- ROI: Require significant initial investment but can achieve higher ROI due to greater customization.
- Business Preference: Most business owners prefer vertical solutions due to the quicker path to 80% performance with 20% effort.
3. Real-World Examples of Vertical Agents
- 11x: An AI SDR and sales rep agent automating go-to-market strategies, replacing platforms like Salesforce and Apollo. Raised $50 million in Series B funding, valuing the company at $350 million.
- Carmen: An agent for construction project managers automating administrative tasks.
- Normi: An agent for regulatory compliance teams evaluating content and actions against regulations.
- Devon: A $500/month development agent that works in Slack.
4. Building a Vertical AI Agent: Key Components
- Data: High-quality, internal data is crucial for training, evaluation, and fine-tuning.
- Industry-Specific Expertise: Deep understanding of the target customer and their SOPs is essential.
- Resources: Funding is not mandatory; time and effort can suffice.
5. Methods for Building Vertical Agents
- Framework: Using agentic frameworks like agency swarm, crew AI, link chain, and autogen.
- Pros: Saves time and effort during development.
- Cons: Requires some development experience.
- Horizontal Platform: Building on platforms like Google Cloud vertic AI agent Builder or a s Bedrock agents.
- Pros: Scalability without managing servers.
- Cons: Can be expensive at scale.
- Custom Coded Solution: Building everything from scratch.
- Pros: Complete control.
- Cons: Requires significant technical expertise and development effort.
6. Pricing Models for Vertical Agents
- Licensing: Clients pay a one-time setup fee or monthly subscription.
- Pros: Easy to pitch.
- Cons: Doesn't account for value generated or usage.
- Usage-Based: Charging based on token or message consumption.
- Pros: Scalable.
- Cons: Requires constant usage.
- Outcome-Based: Charging per result (e.g., appointment booked, lead generated).
- Pros: Clients can easily evaluate pricing.
- Cons: N/A
- Hybrid: Combining multiple pricing strategies.
- Pros: Benefits of different models.
- Cons: Harder to estimate long-term costs.
7. Roadmap for Leveraging AAS in 2025
- Find Your Niche: Identify industries you know well and have unique insights into.
- Identify a Suitable Problem: Find a recurring problem that companies struggle to automate and that traditional automation tools can't solve.
- Sell First: Find a client before building the agent to reduce upfront risk.
- Build an MVP: Create a minimum viable product tailored for the initial client, collecting necessary data and feedback.
- Productize: Identify consistent features and make everything else easily modifiable from a config file or template.
- Evaluate: Set up evals to track the agent's performance and enable self-improvement.
- Scale: Increase marketing spend, hire more people, and deliver as many agents as possible.
8. Interview with Chase from Infinite AI
- Solution: Chase built a vertical AI voice solution that integrates with CRMs and automations to handle everything from lead generation to customer follow-up.
- Key Features: AI agents can call and text leads, update CRMs, book appointments, and move leads through pipelines without human intervention.
- Origin of Idea: Chase's experience in the solar panel industry revealed the need for scalable automation in lead management.
- Technical Expertise: Chase had some self-taught experience with CRMs and automations but no formal IT or software engineering background.
- Templatization: The solution is largely templatized, allowing for quick customization for different clients.
- Pricing Model: Offers both "build and release" and "growth partner" models, with the latter involving a revenue share.
- Revenue: Generates an average of $30,000 to $60,000 per month in recurring revenue, with a best month close to $100,000.
- Demo: A live demo showcased the capabilities of Grace, an AI sales assistant, including multilingual support, rap performance, and seamless transfer to a sales agent.
9. Future of Vertical vs. Horizontal Agents
- Coexistence: Both vertical and horizontal agents will have their place in the future.
- Horizontal Platforms Building Vertical Agents: Horizontal platforms will eventually be able to build vertical agents for any use case from a single prompt.
- Self-Improvement: Agents will be able to set up their own evals and self-improve.
- Business Models: Some will prefer vertical, some horizontal, and many will combine both to start businesses without any employees.
10. Synthesis/Conclusion
The video presents a compelling case for Agents as a Service (AAS) as the next major business model, potentially surpassing SaaS. It highlights the differences between vertical and horizontal AI agents, providing real-world examples and a detailed roadmap for building and scaling a vertical AI agent business. The interview with Chase from Infinite AI offers practical insights and demonstrates the potential for generating significant revenue with a well-executed vertical AI solution. The video concludes by suggesting that both vertical and horizontal agents will coexist, with horizontal platforms eventually enabling the creation of vertical agents from simple prompts.
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