Thị trường hoa 20/10 năm nay khả quan hơn năm trước | VTV24

Key Concepts:

• Ngày Phụ nữ Việt Nam 20 tháng 10: Vietnamese Women's Day on October 20th.
• Thị trường hoa tươi: Fresh flower market.
• Cao điểm: Peak season.
• Nhu cầu mua sắm tăng mạnh: Strong increase in shopping demand.
• Chợ đầu mối: Wholesale market.
• Nguồn hàng: Supply of goods.
• Giá cả: Prices.
• Mặt hàng thiết yếu: Essential goods.
• Giá trị tinh thần: Spiritual value.
• Doanh nghiệp kinh doanh hoa: Flower businesses.
• Dự báo khả quan: Optimistic forecast.
• Chủ động nguồn cung từ vườn: Proactive supply from gardens.
• Bình ổn giá: Price stabilization.
• Sức mua: Purchasing power.
• Độ chi tiêu: Spending level.
• Tiểu thương: Small traders.
• Biến động rõ rệt: Significant fluctuations.
• Giá nhập: Import price.
• Giá bán lẻ: Retail price.
• Gói sản phẩm đa dạng: Diverse product packages.
• Hoa hồng: Roses.
• Hoa Tulip: Tulips.
• Hoa Hà Lan: Dutch flowers.
• Kênh phân phối: Distribution channels.
• Doanh thu khởi sắc: Revenue improvement.
• Thời gian trầm lắng: Quiet period.

Market Activity for Vietnamese Women's Day (October 20th)

1. Peak Season and Increased Demand

• The fresh flower market in Ho Chi Minh City is experiencing its peak season in anticipation of Vietnamese Women's Day on October 20th.
• Shopping demand has significantly increased in recent days, leading to busy preparations for both flower shops and wholesale markets to secure supply.

2. Consumer Perspective on Flowers

• While flowers are not considered essential goods, they are highly valued as gifts carrying significant spiritual meaning for special occasions.
• One consumer, Ms. Hong, chose to buy flowers for relatives during the weekend, noting that prices are similar to previous years, with only a slight, insignificant increase. She also observed improvements in flower freshness, arrangement styles, and color diversity.

3. Business Outlook and Pricing Strategies

• Flower businesses predict a more optimistic market this year compared to the previous one.
• Large Chain Stores: These businesses have maintained stable prices due to proactive supply management directly from gardens. They anticipate a 10-15% increase in purchasing power compared to last year (2024). Efforts have been made to stabilize prices as much as possible during this year-end period. Businesses assess that customer purchasing power and spending levels have slightly loosened.
• Wholesale Markets: In contrast, wholesale markets, which supply a large portion of flowers for the holiday, have seen noticeable price fluctuations.
  • Import Prices: The price of imported flowers has increased by approximately 50% compared to normal days.
  • Retail Pricing: Despite the higher import costs, small traders are striving to keep retail prices at reasonable levels. They are also introducing a variety of product packages.
    • Large, attractive bouquets are available for around 300,000 VND.
    • Flower arrangements for business clients, suitable for gifting to partners, can range from 1 million to 2 million VND and are described as "too beautiful."

4. Popular Flower Choices

• Roses are consistently the most popular choice among customers.
• This year, tulips and other Dutch flower varieties are also being chosen, with their prices remaining stable.

5. Market Expectations

• The 20th of October flower market has become vibrant early due to high demand across all distribution channels.
• This period is a time when many individuals, small traders, and businesses hope for a significant revenue increase after a period of market slowdown.

Synthesis/Conclusion:

The Vietnamese flower market is experiencing a surge in activity and demand leading up to Vietnamese Women's Day on October 20th. While large businesses are managing to keep prices stable through proactive supply chains and anticipate a 10-15% rise in purchasing power, wholesale markets are facing a 50% increase in import prices. Despite this, small traders are working to offer diverse and affordable product packages, with roses remaining the top seller, complemented by growing interest in tulips and Dutch flowers. The overall sentiment among market participants is one of optimism for improved revenue after a period of quiet sales.