The Ultimate Social Media Calendar Sync

Key Concepts

• Social media planning
• Content calendar syncing
• Content pillars
• Evergreen content
• Metricool features (Planner, Auto List, Calendar Import, Canva Integration, Adobe Express Integration)
• Content repurposing
• Key dates
• User-generated content (UGC)

1. Syncing Your Calendar

• Main Topic: The importance of syncing your calendar for effective social media planning.
• Key Points:
  • Planning social media content around key dates (sales, promotions, launches) is crucial.
  • Use an onboarding survey to gather seasonal trends and important dates from clients.
  • Create a Google Calendar for each client to track their key dates.
  • Metricool's "Import Calendar" feature allows you to sync your Google Calendar (via public iCal link) with your social media content calendar.
  • This integration helps visualize upcoming events and plan content accordingly.
• Step-by-Step Process:
  1. In Google Calendar, go to settings for a specific calendar.
  2. Under "Integrate calendar," copy the public URL.
  3. In Metricool, go to the Planner and click "Add Calendar."
  4. Paste the Google Calendar URL into Metricool.
• Example: Metricool has a big launch coming up in August, put that on Google Calendar and tag it to Metricool.
• Technical Terms: iCal link, API

2. What to Post: Content Ideas and Strategies

• Main Topic: Strategies for generating content ideas and creating a content mix.
• Key Points:
  • Content Pillars: Define 2-3 main content pillars (categories) that align with business goals.
    • Example: For a restaurant: Weekly Menu, Meet the Team, Time to Celebrate (events).
  • Repurposable Content: Start with a main content platform (e.g., YouTube) and repurpose content for other social networks.
  • Evergreen Content: Create content that remains relevant over time.
  • Content Inventory:
    1. Curate from Internal Sources: Website, blogs, newsletters. Look at analytics to see what performed well.
    2. Curate from External Sources: Industry news, user-generated content (UGC).
    3. Create Content: Fill in the gaps with original content.
• Metricool Features:
  • Social Calendars: Pre-populated calendars with national days and holidays for content inspiration.
  • Reuse Content Feature: Helps repurpose existing content.
• Example: National Root Beer Day - Suggest root beer floats or a special to a restaurant client.

3. How to Post: Prioritizing Your Life and Using Metricool Features

• Main Topic: Using Metricool's Auto List feature and other tools to streamline content scheduling and save time.
• Key Points:
  • Evergreen Content & Auto List:
    • Auto List allows you to schedule evergreen posts to cycle through automatically.
    • Define posting frequency and timing.
    • Populate the Auto List with evergreen content (e.g., "Metricool is a social media analytics tool").
  • Finding Evergreen Content: Scour client websites for content (announcements, blog posts, tutorials, newsletters).
  • Finishing Touches: Add hashtags (use hashtag libraries), user tags, product tags, location tags.
  • Review and Spellcheck: Take a break and review content with a fresh mind.
  • Scheduling and Approval: Schedule posts, set up post reminders, or send content for approval.
• Metricool Features:
  • Auto List: Schedule evergreen content to cycle automatically.
  • Hashtag Libraries: Pre-saved collections of hashtags.
  • AI Integration: Rewrite posts for variety.
  • Drafts and Post Library: Save content ideas that are not fully developed.
  • Canva and Google Drive Integration: Access designs directly from Metricool.
  • Adobe Express Integration (Beta): Connect your Adobe Express account and pull up designs directly into Metricool.
• Example: Use Metricool's Auto List to cycle through evergreen posts about Metricool's features and benefits.

4. Key Arguments and Perspectives

• Argument: Over-planning content can lead to irrelevance.
  • Evidence: Planning content 3 months in advance may result in content that feels outdated.
• Argument: Content pillars should align with business goals.
  • Evidence: Focus content on areas where you can provide solutions and generate income.
• Argument: Communication with clients is essential for effective content planning.
  • Evidence: Recurring monthly meetings provide an open forum to discuss upcoming events and plan content accordingly.

5. Notable Quotes

• Latasha James: "Biggest challenge has always been in my uh in my business it's finding content to post both for myself and for my clients that's both timely and effective and planning that ahead of time."
• Latasha James: "Build your content calendar around those key dates."
• Latasha James: "I want us to be able to spend like a week or two planning and then spend the rest of the summer at the beach."
• Latasha James: "Scour that website that is like step one scour that website for content that you can use to start populating those um auto lists and building out that evergreen content."
• Latasha James: "UGC or usergenerated content that's really lowhanging fruit as I like to say."

6. Technical Terms and Concepts

• API (Application Programming Interface): A set of rules and specifications that software programs can follow to communicate with each other.
• CRM (Customer Relationship Management): A system for managing a company's interactions with current and potential customers.
• Evergreen Content: Content that remains relevant and valuable over a long period of time.
• Content Pillars: The main topics or themes that a brand consistently focuses on in its content.
• UGC (User-Generated Content): Content created by users of a product or service, rather than by the brand itself.
• RSS Feed: A web feed that allows users to access updates to online content in a standardized format.

7. Logical Connections

• The video begins by addressing the challenges of content planning, then introduces the solution of syncing calendars with Metricool.
• It then moves on to strategies for generating content ideas, emphasizing the importance of content pillars and repurposing.
• Finally, it discusses how to use Metricool's features to streamline content scheduling and save time, focusing on evergreen content and the Auto List feature.

8. Data, Research Findings, or Statistics

• Mention of a new Metricool study related to ads.
• Reference to a LinkedIn study or article.

9. Section Headings

1. Syncing Your Calendar
2. What to Post: Content Ideas and Strategies
3. How to Post: Prioritizing Your Life and Using Metricool Features

10. Synthesis/Conclusion

The video provides a comprehensive guide to social media planning, emphasizing the importance of syncing calendars, defining content pillars, and leveraging Metricool's features to streamline content creation and scheduling. By focusing on key dates, repurposing content, and creating evergreen content, users can create a stress-free content strategy that aligns with their business goals and allows them to enjoy their summer. The Metricool platform offers a range of tools, including calendar integration, Auto List, and Canva integration, to help users manage their social media content effectively.