The QUICKEST Color Selection Method For Designers!

Key Concepts:

• Base Color: The primary color chosen for a design, based on the brief and target audience.
• Analogous Color: A color located next to the base color on the color wheel, creating harmony.
• Complementary Color: A color located opposite the base color on the color wheel, used for contrast and emphasis.
• Color Harmony: A visually pleasing arrangement of colors.
• CTAs (Calls to Action): Elements in a design that prompt the user to take a specific action.

Color Scheme Selection Process:

1. Choose a Base Color: Select a base color that aligns with the design brief and the target audience. The example given uses red as the base color. The selection should be deliberate and consider the message the color conveys.

2. Select an Analogous Color: Identify a secondary color that is analogous to the base color. Analogous colors are located adjacent to each other on the color wheel. This creates a harmonious and visually cohesive color palette.

3. Incorporate a Complementary Color: Choose a third color that is complementary to the base color. Complementary colors are positioned opposite each other on the color wheel. This color should be used sparingly for elements like CTAs or small details that require emphasis and to draw the viewer's attention.

Rationale and Application:

The process leverages color theory principles to create effective and visually appealing designs. The use of analogous colors ensures harmony, while the complementary color provides contrast and highlights key elements. This method is presented as a quick and easy way to choose a color scheme for any design project.

Conclusion:

By following this three-step process—selecting a base color, adding an analogous color, and incorporating a complementary color—graphic designers can create balanced and effective color schemes that enhance their designs and draw attention to important elements.