The hidden best way to do competitive research on instagram 👀

Key Concepts:

• Hidden Ad Feed: A carousel feed of sponsored posts on Instagram featuring brands similar to those the user has interacted with.
• Competitive Research: Analyzing competitor's advertising strategies and content.
• Ad Research: The process of studying and analyzing advertisements to gain insights.
• Sponsored Posts: Advertisements displayed within the regular content feed on social media platforms.

Discovery of the Hidden Ad Feed

The speaker highlights the discovery of a "hidden Adon feed" within Instagram. This feed is triggered when a user encounters a carousel labeled "You Might Like Sponsored" while scrolling. This carousel presents a series of sponsored posts from brands that are similar to those the user has previously engaged with or searched for.

Functionality and Content of the Ad Feed

Upon clicking the "You Might Like Sponsored" carousel, users are presented with a continuous feed of advertisements from various brands. The speaker emphasizes that these ads are specifically targeted based on the user's past interactions and interests on Instagram.

Competitive Research Application

The primary application of this hidden ad feed, according to the speaker, is for competitive research. By observing the ads displayed in this feed, marketers and businesses can gain insights into the advertising strategies of their competitors.

Practical Example: Dedicated Instagram Account

The speaker shares a practical example of using a dedicated Instagram account solely for following brands that are being researched. This strategy ensures that the "You Might Like Sponsored" feed is populated with ads from relevant competitors, streamlining the ad research process.

Advantages of Using the Ad Feed for Research

The speaker emphasizes the advantages of using this method for ad research:

• Real-World Ad Presentation: The feed displays ads as they appear in a user's actual Instagram feed, providing a realistic view of the ad's presentation.
• Comment Analysis: Users can view the comments left on the ads, offering valuable insights into audience sentiment and engagement.

Call to Action

The speaker encourages viewers to actively engage with the "You Might Like Sponsored" carousel whenever they encounter it while scrolling through Instagram. By clicking and scrolling through the ads, users can leverage this hidden feed for ad research and competitive analysis.

Synthesis/Conclusion:

The "You Might Like Sponsored" carousel on Instagram provides a valuable, yet often overlooked, resource for competitive ad research. By understanding how this hidden ad feed functions and utilizing strategies like dedicated research accounts, marketers can gain actionable insights into competitor strategies, ad presentation, and audience engagement. The ability to see ads as they appear in a real feed, coupled with the ability to analyze comments, makes this a powerful tool for informed decision-making in advertising.