The best marketing channels to find users

Key Concepts:

• App User Acquisition
• Notion-related Communities
• Reddit (Subreddits)
• Facebook Groups
• Twitter Engagement
• Product Launch

User Acquisition Strategies for Apps

The speaker discusses various platforms used to acquire users for their app, emphasizing the importance of community engagement and genuine interaction.

1. Notion-Related Communities:

• The speaker directly "spammed" Notion-related communities with their project.
• This was effective because the product was new and entirely free.

2. Reddit:

• Reddit has subreddits dedicated to specific topics.
• While Reddit users generally dislike promotional links, the speaker found some leniency due to the novelty and free nature of the app.
• Reddit proved to be a valuable source for acquiring users.

3. Facebook Groups:

• Facebook groups exist for a wide range of interests (cities, sports, apps).
• The speaker found Facebook groups to be "super live" and useful for user acquisition.

4. Twitter:

• Twitter is considered a great platform for promotion.
• The speaker advises finding inspiring individuals and engaging with them authentically.
• Genuine interaction is presented as a more effective approach than direct advertising.

5. Product Launch (Note Phones Example):

• The speaker launched "Note Phones" and gained increased visibility.
• Despite the increased attention, the launch did not result in any sales.
• This suggests that a product launch, while beneficial for awareness, doesn't guarantee conversions.

Conclusion:

The speaker highlights the effectiveness of community-based platforms like Notion communities, Reddit, and Facebook groups for acquiring initial users, especially when offering a free and novel product. While Twitter can be useful for engagement, a product launch alone may not directly translate into sales. The key takeaway is to focus on genuine interaction and community participation for successful user acquisition.