The 2 types of prompt engineering

Lenny's PodcastAbout 2 min readJul 2, 2025Watch original
THE SUMMARYAI-generated

Key Concepts:

  • Conversational Prompt Engineering: Iterative prompt refinement through dialogue with an AI model (e.g., Claude, ChatGPT).
  • Classical Prompt Engineering: Optimization of a single, static prompt for high-volume, product-critical applications.

Conversational Prompt Engineering

The video begins by describing the common approach to prompt engineering, which is termed "conversational mode." This involves interacting with AI models like Claude or ChatGPT in a back-and-forth manner. An example is given: a user asks the AI to write an email, receives a suboptimal result, and then provides further instructions such as "make it more formal" or "add a joke." The AI then adapts its output based on this feedback. The key characteristic of this mode is the iterative improvement of the output through a conversation.

Classical Prompt Engineering

The video contrasts conversational prompt engineering with the "classical concept" of prompt engineering. This older approach originated from an "AI engineer perspective." It focuses on optimizing a single prompt for a specific product or application where the prompt is used repeatedly with a large volume of inputs (e.g., "millions of inputs each day"). The goal is to perfect this one prompt and then maintain it without further changes. The emphasis is on achieving optimal performance and consistency for a critical function.

Comparison and Distinction

The core distinction lies in the iterative, conversational nature of the first approach versus the static, optimized nature of the second. Conversational prompt engineering is about refining an output in real-time through dialogue, while classical prompt engineering is about perfecting a single prompt for consistent, high-volume use. The video highlights that the classical approach predates the widespread adoption of conversational AI models and stems from a more traditional AI engineering context.

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