The 19-year-old Making Millions with His Ai Mobile App

Key Concepts

• Porn addiction app
• Subscription model
• Influencer marketing
• Viral content
• High-intent onboarding flow
• Community building
• AI therapist
• Brand awareness
• IRL stunts
• Performance-based influencer contracts
• Value-driven marketing
• Data-driven iteration

Business Overview

• Revenue: The app generated $250,000 in the last 30 days, with this month being the biggest.
• Business Model: Subscription-based with a $12.99/month plan and a $45/year plan. The yearly plan provides a large influx of cash for reinvestment into marketing.
• Timeline: The business has been operating for approximately four to five months.
• Team: A young team consisting of Connor (22, Growth/Marketing/Sales), Alex (19, Product/Dev), and Chris (17, Lead Designer).

Problem & Solution

• Problem: Porn addiction is a widespread issue, normalized by platforms like OnlyFans, with many unaware of the side effects. Men often don't discuss this issue openly.
• Solution: An incognito mobile app that helps men quit pornography, providing a timer, community support, breathing exercises, and a "panic button" for moments of temptation.

App Development & Features

• Initial Stage: Started as a simple timer to track "no fap" streaks.
• Evolution: Developed into a community-driven platform with features like:
  • Community Chat: Users can connect and support each other.
  • Breathing Exercises: Techniques to manage urges.
  • Panic Button: A feature that vibrates the phone and reminds users of their goals when tempted.
  • Personalized Plan: A 12-question quiz during onboarding assesses the user's need for the app and creates a personalized plan.
  • Symptom View: Users select symptoms they experience to diagnose themselves.
  • Testimonials: Social proof from other users.
  • Progress Tracking: A progress bar that shows improvements in sleep, energy, and thoughts as the streak increases.
  • Plant Feature: A virtual plant grows as the user's streak increases, providing visual motivation.
  • AI Therapist (Melus): An AI-powered chatbot that offers personalized advice.

Onboarding Flow

1. App Download: User downloads the app.
2. Questionnaire: A 12-question quiz to assess the user's need for the app. Questions are "oddly specific," such as "Has your exposure got more and more like Twisted in a way?"
3. Symptom View: Users select symptoms they experience.
4. Testimonials: Display of user reviews as social proof.
5. Review Request: Users are asked to leave a review.
6. Paywall: Users are presented with a personalized offer to invest in themselves.

• Key Principle: The onboarding process is designed to create high intent and reinforce the user's need for the app.
• Psychological Principles: The onboarding leverages principles like skin in the game, social proof, and outcome selling.
• Mixpanel: Used to track onboarding metrics, achieving a 99% completion rate across the 12 steps.

Marketing Strategy

• Initial Approach: Influencer marketing in the religious and fitness niches.
• Influencer Selection: Targeting influencers who promote Christianity, fitness, and self-improvement.
• Performance-Based Contracts: Paying influencers based on view guarantees (e.g., $3 per 1,000 views).
• Content Focus: Influencers create content that demonstrates the app and highlights the value of quitting porn (e.g., higher energy, improved relationships).
• Paid Ads: Leveraging successful influencer content as paid ads.
• Viral Marketing: Aiming for viral stunts and content to increase brand awareness.
• Outreach Message: The first line of the outreach message is "paid promo" to grab attention.
• VA Team: A VA team in Pakistan handles influencer sourcing and outreach.

Technical Stack

• Development: Swift, ChatGPT, Firebase.
• Design: Figma.
• Paywall Testing: Superwall.
• Influencer Management: Groy.
• Contract Management: Agree.com.
• Data Tracking: Mixpanel.

Design Principles

• Premium Look: Aim for a premium, simple, and refined design.
• Color Scheme: Use of black to convey a premium feel.
• Font: DM Sans (Google Font).
• Spacing: Use multiples of four for padding and text sizes.

Growth & Future Plans

• Brand Awareness: Focus on building brand awareness through viral stunts and partnerships.
• Organic Growth: Tap into organic marketing strategies.
• Partnerships: Collaborate with churches, dioceses, and other relevant organizations.
• Research Studies: Conduct scientific studies to validate the app's effectiveness.
• High-Ticket Offers: Develop high-ticket offers with personalized support.
• Product Customization: Enhance app customization based on user data.

Key Quotes

• "Distribution is key."
• "You always want to sell the outcome, the instate, not the actual features themselves."
• "If you don't have a good onboarding flow, then you're just wasting your money."
• "The hard paywall basically is a longer version of the question is why do you want this product, why are you here?"
• "Stop Reinventing the will all these million dollar apps have done the research Navy testing for you why why do you think you're different?"

Conclusion

The success of the porn addiction app stems from a combination of factors: addressing a high-pain point issue, a well-designed and engaging product, a data-driven onboarding flow, and a strategic marketing approach that leverages influencers and viral content. The team's focus on brand awareness and continuous iteration positions them for further growth in the market.