Target lacks a near-term catalyst, says UBS' Michael Lasser

CNBC TelevisionAbout 2 min readAug 20, 2025Watch original
THE SUMMARYAI-generated

Key Concepts:

  • CEO transition at Target: Brian Cornell to Executive Chairman, Michael Fiddelke to CEO.
  • Market reaction to internal vs. external CEO candidate.
  • Target's recent performance and competitive landscape.
  • Potential for change and improvement at Target.

1. CEO Transition and Market Reaction

  • Details: Brian Cornell is transitioning to Executive Chairman after 11+ years as CEO. Michael Fiddelke, former CFO and 20-year Target veteran, is taking over as CEO.
  • Market Sentiment: The market is generally disappointed that Target chose an internal candidate for CEO.
  • Reasoning: Investors were hoping for an "agent of change" who could make significant moves to improve the company's trajectory. The internal appointment suggests "more of the same."
  • Analyst Perspective (Michael Lasser, UBS): Agrees with the market's view that the earnings were a "nonevent" and the CEO choice is the primary disappointment.

2. Target's Performance and Competitive Landscape

  • Current State: Target's business is showing some improvement, and the stock has limited downside. However, it lacks a near-term catalyst.
  • Key Argument: The market should give the new leader a chance before making a final judgment.
  • Competitive Pressure: Retail is a challenging environment. Target is "essentially standing still" while competitors are "vastly moving ahead." This performance gap is becoming evident.

3. Internal vs. External Candidate Debate

  • Question Posed (Joe): Is it automatically better to assume an external candidate would do a better job than someone who knows the company inside out? Is "groupthink" responsible for Target's underperformance?
  • Analyst Response: The market is unhappy with Target's performance under the existing structure, leadership, and approach.
  • Path of Least Resistance: Choosing an internal candidate might be the "path of least resistance," which could have some upside by avoiding disruption.

4. Potential for Improvement and Future Outlook

  • Potential: There is still a lot of potential at Target.
  • Analyst Suggestion: The new leader deserves a chance to prove themselves before the market reaches a definitive conclusion.

5. Synthesis/Conclusion

The market's negative reaction to Target's internal CEO appointment stems from a desire for significant change and improved performance. While the internal candidate offers stability, the market questions whether they can address Target's competitive challenges. The analyst suggests giving the new CEO a chance to demonstrate their ability to drive positive change before making a final judgment on the appointment.

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