Talk to 100s Customers BEFORE Building AI Agents

Arseny ShatokhinAbout 3 min readAug 14, 2025Watch original
THE SUMMARYAI-generated

Key Concepts:

  • Agent building
  • Customer discovery
  • Use case identification
  • Scalable agent development
  • Inbound customer requests
  • Pattern recognition in agent needs

Customer Discovery and Use Case Identification

The speaker emphasizes the critical importance of extensive customer discovery before embarking on agent development. The primary recommendation is to engage with a large number of potential users – "hundreds and hundreds of customers" – to understand their needs and pain points. This involves proactive outreach through various channels, including:

  • Social Media Polls: Utilizing platforms like Twitter and LinkedIn to gauge interest and gather initial feedback on potential agent functionalities.
  • Direct Customer Interaction: Engaging in direct conversations with potential customers, acknowledging the likelihood of facing rejection and non-response, and emphasizing the need for persistent follow-up.

The goal of this rigorous customer discovery process is to identify the agents that people "really really want." This data-driven approach ensures that development efforts are focused on building solutions that address genuine market needs.

Leveraging Inbound Customer Requests

The speaker highlights the advantage of receiving inbound customer requests for agent builds. This indicates a pre-existing demand and validates the potential value of the proposed solutions. The focus then shifts to identifying commonalities across these diverse requests.

Scalable Agent Development Through Pattern Recognition

Instead of building agents on an ad-hoc basis for each individual customer, the speaker advocates for a more scalable approach based on pattern recognition. This involves identifying recurring use cases across different customer segments.

  • Example: "We've seen this use case five times with these customers..."

By recognizing these patterns, the development team can create more generalized agent templates or modules that can be adapted to specific customer needs. This approach allows for efficient development and deployment of agents across various industries.

Adapting Generalized Solutions to Specific Use Cases

The speaker emphasizes the importance of tailoring generalized solutions to the specific needs of each customer. This involves understanding the unique requirements and constraints of their industry and adapting the agent accordingly.

  • Example: "...let's figure out how to actually you know bring it over to your particular use case in a totally different industry."

This ensures that the agent is not only functional but also relevant and effective in the customer's specific context.

Conclusion

The main takeaway is that successful agent development hinges on a deep understanding of customer needs and a strategic approach to building scalable solutions. By prioritizing customer discovery, identifying common use cases, and adapting generalized solutions to specific contexts, developers can create agents that deliver real value and address genuine market demands. The speaker advocates for a proactive and data-driven approach to agent building, emphasizing the importance of customer feedback and pattern recognition.

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