Take-Two CEO on GTA VI delay: Trying to create the best thing anyone's ever seen in entertainment

CNBC TelevisionAbout 4 min readMay 16, 2025Watch original
THE SUMMARYAI-generated

Key Concepts

  • Grand Theft Auto VI (GTA VI)
  • Net Bookings
  • Mobile Gaming
  • Console Gaming
  • Distribution (Broadband, Satellite)
  • Overbuilding (in telecommunications)
  • Geographic Expansion (Middle East, India, Africa)

1. Company Performance and Financials

  • Take-Two Interactive reported a "great year" with strong performance across its portfolio.
  • Rockstar Games had a better quarter due to Red Dead Redemption and Grand Theft Auto Online.
  • 2K Games had successful releases, including Civilization VII and NBA, with NBA selling almost 10 million units.
  • Zynga has multiple successful titles in the mobile gaming market.
  • The company issued weaker-than-expected guidance for full-year bookings.
  • Stock is up 60% year-on-year.
  • Mobile gaming accounts for a little over 50% of net bookings.

2. Grand Theft Auto VI (GTA VI) Delay

  • The release of GTA VI was delayed by less than six months.
  • The reason for the delay is to polish the game and create the "best thing anyone's ever seen in entertainment."
  • Rockstar Games aims for the highest quality entertainment, not just meeting release dates.
  • The second trailer for GTA VI received 475 million views in 24 hours, setting a new record.

3. CEO's Role and Game Development

  • Strauss Zelnick, CEO of Take-Two, does not play video games extensively.
  • Zelnick's role is to attract, retain, and motivate the best talent and then "get out of their way."
  • He shares his opinions on the game development process but does not consider himself the "consumer in chief."

4. Trends in the Gaming Business

  • Mobile gaming is a fast-growing segment of the interactive entertainment business.
  • Take-Two acquired Zynga to increase its presence in the mobile gaming market.
  • Mobile gaming caters to older and female consumers.
  • Console and PC gaming are not being replaced by mobile gaming; they serve different needs and audiences.

5. Broadband and Distribution

  • The proposed merger between Charter and Cox is likely to be approved by the FTC due to combined market share.
  • The merger reflects the decline of cable programming and the value of a strong distribution business.
  • Satellite internet and "overbuilding" of infrastructure are seen as positive for distribution, especially in underserved areas.
  • More distribution and higher quality distribution are always beneficial for Take-Two.

6. Geographic Expansion

  • Take-Two's revenue primarily comes from the United States, Western Europe, and parts of Asia.
  • There is a significant opportunity to expand into the Middle East, India, and Africa, where there is a growing market of video game enthusiasts.
  • Internet access and distribution are crucial for reaching these new markets.

7. Notable Quotes

  • "Rockstar Games is trying to create the best thing anyone's ever seen in entertainment, not just interactive entertainment." - Strauss Zelnick
  • "We as a company have been known not to have sort of slavish devotion to release dates, but rather to seek the highest quality entertainment." - Strauss Zelnick
  • "My role is to attract, retain and motivate the best talent in the business and then get out of their way." - Strauss Zelnick
  • "More distribution, better distribution, always a good thing." - Strauss Zelnick

8. Technical Terms and Concepts

  • Net Bookings: A measure of revenue recognized from the sale of products and services.
  • Overbuilding: The process of building new infrastructure in areas already served by existing infrastructure, often used in the context of telecommunications.

9. Logical Connections

  • The discussion of GTA VI's delay leads to a broader conversation about Take-Two's commitment to quality over meeting deadlines.
  • The topic of mobile gaming naturally flows into the discussion of Take-Two's acquisition of Zynga and the importance of mobile in their overall strategy.
  • The conversation about broadband and satellite distribution connects to the broader theme of reaching consumers in different geographic regions, including emerging markets.

10. Synthesis/Conclusion

Take-Two Interactive is performing well, with strong contributions from Rockstar, 2K, and Zynga. The delay of GTA VI reflects a commitment to quality and innovation. Mobile gaming is a key growth area, driving strategic decisions like the Zynga acquisition. Expanding distribution through broadband, satellite, and geographic reach (Middle East, India, Africa) is crucial for future growth. The company prioritizes talent and quality to maintain its competitive edge in the entertainment industry.

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