Some attractions in Singapore seeing dip in local visitors during June holidays

Key Concepts:

• Local visitor dip in Singapore attractions during June school holidays.
• Strong Singapore dollar impacting local tourism due to affordable overseas travel.
• Attraction incentives: bulk discounts, combined packages, revamped experiences, exclusive perks.
• Focus on corporate team building and Instagrammable experiences.
• Customer retention strategies: activities, classes, refresh events.

Local Visitor Dip and the Strong Singapore Dollar

Some Singapore attractions are experiencing a decrease in local visitors during the June school holidays compared to the previous year. The primary reason cited is the strength of the Singapore dollar, which makes airfares and overseas travel more affordable for local residents. This leads to a shift in preference towards international destinations.

Snow City's Response

Snow City has observed a slight dip in visitors during the school holidays. They attribute this to the increased availability of affordable travel options to countries like Korea. The manager estimates a 20% drop in visitors in the first 10 days of June.

To combat this, Snow City is actively creating new experiences. Examples include:

• Ice Gallery: Added in February.
• Revamped Snow Area: Completed in October.
• Combined Packages: Partnering with the Science Centre Singapore to offer bundled deals.

Mini Golf Attraction's Strategy

A mini golf attraction, with roughly 80% of its customers being locals, is also feeling the impact of decreased local visitor numbers. Their strategy involves:

• Focus on Corporate Team Building: Targeting corporate events to offset the decline in individual visitors.
• Instagrammable Experiences: Catering to the demand for visually appealing and shareable content.

Museum of Ice Cream's Approach

The Museum of Ice Cream reports that its local visitorship has remained steady. Their strategies include:

• Exclusive Perks for Singapore Residents: Offering ticket promotions and a membership program.
• Activities and Classes: Encouraging repeat visits through engaging activities and classes.
• Refresh Events: Regularly updating the museum's offerings to maintain interest. The attraction opened in August 2021 and recently underwent a revamp.

Conclusion

Singapore attractions are adapting to the challenge of decreased local visitors due to the strong Singapore dollar and affordable overseas travel. The strategies employed include offering incentives like bulk discounts and combined packages, creating new and revamped experiences, focusing on corporate team building, and providing exclusive perks for local residents. Customer retention is also a key focus, with attractions offering activities, classes, and refresh events to encourage repeat visits.