Sharp drop in Chinese car sales in Russia

By CNA

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Key Concepts

  • Chinese Car Imports in Russia: Significant growth followed by a sharp decline.
  • Western Sanctions: Led to the exit of international brands, creating an opportunity for Chinese cars.
  • Mandatory Recycling Fees (Утильсбор): Increased significantly, acting as a tariff on imported cars.
  • Domestic Auto Industry Support: Russian government policies aimed at boosting local production.
  • Localization Requirements: Mandates for a minimum number of Russian components in cars.
  • Inflation and Consumer Impact: Rising car prices and potential exclusion of the middle class from car ownership.
  • Economic Rationale: Compensating for reduced energy export revenue.
  • Chinese Auto Industry: Strong presence in Russia, offering a range of vehicle types.

Summary

Surge and Subsequent Decline of Chinese Car Sales in Russia

Following several years of "spectacular growth," sales of Chinese cars in Russia have experienced a "sharp drop." This downturn is attributed to Moscow's strategic moves to "curb car imports" and "boost its domestic auto industry." The initial surge in Chinese car popularity was a direct consequence of Western sanctions imposed over Russia's conflict with Ukraine, which led to the "exit of international brands." In the preceding year, Russia imported "more than 1 million vehicles from China," granting Chinese brands a commanding "60% share of the market," a dramatic increase from their "7% share in 2021."

Moscow's Intervention: Increased Recycling Fees and Localization Mandates

As Russian automakers faced pressure from the influx of foreign vehicles, Moscow implemented measures to "hit the brakes" on imports. In January, the government "sharply raised mandatory recycling fees by up to 85%." Alexander, an industry analyst, explained that these fees, referred to as "утильсбор," are essentially a tax that benefits "domestic producers" by compensating them. He elaborated, "Our cars, in effect, are subsidized, while foreign cars are effectively subject to what can now be called a direct luxury tax on expensive cars, an additional tax."

Concerns were also raised regarding the reliability of Chinese vehicles. One individual shared their experience, stating, "I drove a Chinese car, and there was never a time when I drove into a parking lot and wasn't constantly brought in by a tow truck because the water pump would fall off, or something else, or the gearbox, or the air conditioner wouldn't work."

The economic rationale behind these policies is linked to the decline in energy export revenue. As one commentator noted, "You understand that the export of energy resources has significantly decreased. This needs to be compensated for in the budget somehow. That's why these measures are being devised."

Impact on Car Prices and Consumers

The introduction of new recycling fees, coupled with existing inflation, has led to "absolutely inadequate prices" for new cars. The analyst predicts that "with the introduction of the new recycling fee, the middle class will probably be completely cut off from purchasing automobiles." Furthermore, Moscow has mandated that cars and all new taxes must boast a "minimum number of Russian components," a policy designed to "stimulate domestic production." This localization requirement is expected to "raise prices further."

The director of analytical services explained the mechanism: "Enterprises that produce and have a certain level of localization have the right to a refund of this recycling fee and, accordingly, can set a lower price. This means their production cost here is lower. And the further increase in the fee is aimed at the same thing, so that Chinese brands localize." He added that China is currently Russia's "only friendly partner with a strong automotive industry," offering a comprehensive range of vehicles including "electric cars, hybrids, and gasoline cars."

Conclusion and Future Outlook

The current policies, while intended to support domestic production, risk exacerbating inflation and may not ultimately "benefit consumers." The report concludes that these measures could lead to "even greater inflation," with trade potentially offering "some relief."

Notable Quotes

  • Alexander (Industry Analyst): "Essentially, this is a tax that goes to the benefit of, let's say, domestic producers. That is, they are compensated for it. Our cars, in effect, are subsidized, while foreign cars are effectively subject to what can now be called a direct luxury tax on expensive cars, an additional tax."
  • Commentator: "You understand that the export of energy resources has significantly decreased. This needs to be compensated for in the budget somehow. That's why these measures are being devised."
  • Director of Analytical Services: "Enterprises that produce and have a certain level of localization have the right to a refund of this recycling fee and, accordingly, can set a lower price. This means their production cost here is lower. And the further increase in the fee is aimed at the same thing, so that Chinese brands localize."
  • Director of Analytical Services: "China, in this case, is our only friendly partner with a strong automotive industry. The Chinese automotive industry has everything: electric cars, hybrids, and gasoline cars."

Technical Terms and Concepts

  • Утильсбор (Recycling Fee): A mandatory fee levied on vehicles, ostensibly for recycling purposes, but in this context, acting as a protectionist tariff to support domestic industries.
  • Localization: The requirement for a certain percentage of a product's components or manufacturing processes to be carried out within the country of sale.
  • Subsidies: Financial assistance provided by the government to support domestic industries, making their products more competitive.
  • Inflation: A general increase in prices and fall in the purchasing value of money.

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