September was pivotal month for DraftKings as stock slides, says Jim Cramer
By CNBC Television
Key Concepts:
- DraftKings stock decline
- NFL favorites winning impact on sportsbooks
- Online prediction markets (e.g., Polymarket, Kalshi)
- Competition and regulation
- Build Your Own/Combo Parlay
- Analyst perspectives on DraftKings vs. Prediction Markets
- Legality of prediction markets
- Buying opportunity for DraftKings
- Wynn Resorts (WYNN) as a buy
- Reddit (RDDT) pullback as a buy
- Wingstop (WING) as high risk due to commodity prices
DraftKings Stock Decline and Contributing Factors
- Initial Context: DraftKings (DKNG) reported a strong quarter in August, but the stock sold off initially despite CEO Jason Robins' positive outlook. The stock rebounded to $48+ in early September but then experienced a significant decline, dropping almost 28% from its peak to close at $35.37. It's now down almost 5% for the year.
- September's Pivotal Role: September is crucial for sportsbooks due to the start of the football season.
- NFL Favorites Winning: Last year, DraftKings struggled because favorites won too often, which is detrimental to sportsbooks as it leads to higher payouts and more successful parlays. This September, the trend continued, with favorites winning at an even higher rate (until the 49ers' surprise victory). The concern is whether bettors are becoming more skilled.
- Competition from Prediction Markets: Platforms like Polymarket and Kalshi allow betting on various events, including political outcomes and sports. They operate on a peer-to-peer model, taking a small transaction fee or a percentage of winnings.
- Example: Betting on who will be Time's Person of the Year for 2025 (AI is currently the frontrunner).
- Sports Betting Example: Last night's couch line on the 49ers to win was roughly $0.30, meaning that each share would cost $0.30 to win $1.
- Regulatory Advantage of Prediction Markets: Prediction markets are treated as designated contract markets by the CFTC, similar to stock exchanges, and don't face the same state-by-state licensing laws as traditional sportsbooks. This allows them to operate in states where sports betting is illegal.
- Example: While DraftKings struggles to gain approval in California and Texas, people in those states can bet via prediction markets.
- Volume: Prediction markets had $250 million in trading volumes last Sunday, surpassing the previous record on Election Day.
- Build Your Own/Combo Parlay: DraftKings rolled out this feature, similar to a same-game parlay, allowing users to combine multiple bets into a single contract. This is a response to competition, as parlays are highly profitable for sportsbooks. The stock plunged 11% on Tuesday following the announcement.
Analyst Perspectives and Data
- Overreaction: The speaker believes the sellers might be overreacting to the competition from prediction markets.
- Bare Bones Offerings: Prediction markets' sports betting offerings are considered less comprehensive than DraftKings'.
- Analyst Defense: Some analysts argue that headline volume numbers from Kalshi might not be directly comparable to traditional sportsbooks due to structural differences in market making.
- Jefferies' Analysis: Jefferies suggests that it's hard to determine if prediction markets are significantly impacting DraftKings' business, as a quarter of DraftKings' revenue comes from Texas and California, where Jefferies doesn't operate. They believe that when given a choice, people prefer regulated sportsbooks.
- Oppenheimer's Analysis: Oppenheimer estimates that 40-50% of Kalshi's volumes come from its partnership with Robinhood, indicating a user base new to sports betting. This could be a tailwind for sportsbooks, similar to how ESPN Bet's launch brought in new users who eventually migrated to better platforms.
Legality of Prediction Markets
- Legal Uncertainty: The legality of prediction markets is questionable, with many states raising concerns.
- Kalshi's Lawsuits: Kalshi is involved in lawsuits across several states.
- Nevada Ruling: A federal judge in Nevada ruled that World Sports Prediction markets do not qualify as swaps in a case with Crypto.com, which is a negative sign for Kalshi.
- Donald Trump Jr.'s Involvement: Donald Trump Jr. sits on the boards of Kalshi and Polymarket, potentially influencing their legal prospects.
- Regulatory Concerns: Online sportsbooks haven't entered prediction markets due to concerns about potential regulatory crackdowns.
- Potential Upside: Increased scrutiny of prediction markets might spur states to legalize traditional sportsbooks to capture tax revenue.
Investment Recommendation
- Buying Opportunity: Despite the stock's decline, the speaker believes the fears surrounding prediction markets are overblown.
- Small Position: The speaker recommends putting on a small position in DraftKings if you don't already own it.
- Suspend Judgment: The speaker advises waiting until the end of the month when DraftKings reports earnings before making further decisions.
- CEO Confidence: The speaker has spoken with CEO Jason Robins multiple times and likes the company's long-term direction.
Other Stock Mentions
- Wynn Resorts (WYNN): Recommended as a buy due to a recent price drop (down 9% today) related to weak Golden Week data. The speaker considers Wynn a high-quality company that will recover.
- Reddit (RDDT): The speaker views the recent pullback in Reddit's stock as a buying opportunity, despite reports of declining daily average users and responses from ChatGPT. The speaker believes Reddit is a valuable institution with good numbers.
- Wingstop (WING): Considered too high risk due to a lack of clear guidance and rising commodity prices affecting restaurant stocks. The speaker is holding back until earnings are released.
Conclusion
The decline in DraftKings' stock price is attributed to a combination of factors, including NFL favorites winning, increased competition from prediction markets, and concerns about the legality of these markets. While acknowledging the challenges, the speaker believes the market's reaction is an overreaction and sees a buying opportunity in DraftKings. The speaker also recommends Wynn Resorts as a buy and views the pullback in Reddit's stock as a buying opportunity. Wingstop is considered too risky at this time.
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