Saya udah putus asa sama HP Nokia...

The Fate of Nokia: Can They Rise Again?

Key Concepts: Nokia's decline in the smartphone market, HMD Global's strategy of nostalgia, Nokia Corporation's focus on network infrastructure, brand licensing, the Nokia C31 smartphone, the power of nostalgia vs. innovation, and the slim possibility of a Nokia comeback.

Nokia's Fall from Grace

Nokia was the undisputed king of the mobile phone market in the 2000s. However, with the emergence of Apple and Android, Nokia struggled due to its initial reluctance to adapt to changing trends. The speaker expresses a sense of nostalgia for Nokia, recalling their first phone, the Nokia 1110, and the era of creative and durable phone designs. The speaker contrasts this with the current market dominated by iPhones, Samsung, and OPPO, which are perceived as focusing primarily on camera features.

The Illusion of Hope: Viral Hoax and Public Sentiment

A hoax video on TikTok showcasing a futuristic Nokia phone design generated significant excitement, with comments expressing hope for a Nokia comeback. This demonstrates the enduring public affection for the brand. However, the speaker's research into Nokia's current strategy and experience with their current phones tempered this optimism.

Nokia's Strategic Shift: Abandoning the Smartphone Market?

Nokia Corporation has seemingly shifted its focus away from smartphones, prioritizing its network infrastructure business, which is highly profitable. This is symbolized by a new, futuristic logo reserved for the network business, while the old logo is retained for the gadget division. The speaker interprets this as Nokia Corporation distancing itself from the smartphone market and leveraging the remaining brand equity of the old logo.

Brand Licensing and the Fragmentation of the Nokia Brand

Nokia Corporation is licensing its brand to various companies for different product categories:

• HMD Global: Holds the license for Nokia-branded phones and tablets.
• RichGo: Uses the Nokia brand for TWS (True Wireless Stereo) earbuds.
• Flipkart: Sells Nokia-branded TVs, although the actual manufacturer is unclear.
• Streamview: Applies the Nokia logo to their streaming boxes.
• OffGlobal: Develops and sells Nokia-branded laptops.

The speaker criticizes this fragmentation, comparing it to a generic "Indomart" brand being used on various unrelated products. The speaker questions the meaning of the Nokia brand, suggesting it has become diluted and lacks a consistent quality association.

Hands-on with Nokia C31: A Disappointing Reality

The speaker reviews the Nokia C31, an entry-level smartphone launched in Indonesia. While the phone's initial launch price was IDR 1,699,000, it has since dropped to a more reasonable IDR 1,200,000. The phone features 4GB of RAM, 64GB of storage, and a 5,050 mAh battery. It runs a stock Android-like user interface.

However, the speaker criticizes the phone's dated Unisoc SC9863A chipset, a 28nm processor from 2018, which was considered entry-level at the time. The camera performance is also deemed disappointing for its original price point, relying heavily on software processing (GCAM) to compensate for hardware limitations. The speaker notes issues with camera shake, focusing, and low-light performance. The design is considered decent, but the rear-facing speaker is a drawback.

HMD Global's Nostalgia-Driven Strategy

HMD Global is accused of relying heavily on nostalgia by releasing "reborn" versions of classic Nokia phones like the 2720 and 3310. While these phones evoke fond memories, they lack significant innovation or technological advancements and are often overpriced. The speaker believes this strategy will ultimately erode the Nokia brand further.

The Impossibility of a Comeback?

The speaker believes that Nokia is unlikely to regain its position as a global smartphone leader, especially with HMD Global's current strategy. The speaker argues that Nokia is unlikely to compete with Xiaomi and Realme, let alone Apple, Samsung, and OPPO.

The Leicester City Analogy: Against All Odds

The speaker acknowledges that anything is possible in business, citing the example of Leicester City's improbable Premier League victory and Brawn GP's Formula 1 championship win. These examples illustrate that even seemingly impossible outcomes can occur.

The Conditions for a Potential Nokia Revival

The speaker states that a Nokia comeback is highly improbable under the current circumstances. However, it could be possible if Nokia were to drastically change its strategy, invest heavily in research and development, and create a groundbreaking new technology, similar to the original iPhone. The speaker suggests that Nokia could leverage its profitable network infrastructure business to fund such an endeavor.

Conclusion: Apathy and Acceptance

The speaker concludes by expressing apathy towards Nokia's future, stating that they would be happy if Nokia were to produce good products but are not invested in their success. The speaker prefers Xiaomi as an alternative. The speaker ends the video with a call to action, encouraging viewers to like or dislike the video and promising to return with more content.

Notable Quotes:

• "Jangan buang-buang doa buat brand yang merekanya sendiri nggak pengen dikenal sebagai pembuat HP… Udah ga niat." (Don't waste your prayers on a brand that doesn't even want to be known as a phone maker... They're not committed.)
• "Jadi kalau anda nanya 'The real Nokia', Nokia Corporation sekarang jualannya apa? Ya jualan logo lama salah satunya. Agak kecewa sih." (So if you ask 'The real Nokia', what does Nokia Corporation sell now? Well, selling the old logo is one of them. It's a bit disappointing.)
• "Apakah Nokia bisa jadi raja HP dunia? Jawabannya NO NO NO. Ga bakal bisa. Mimpi doang." (Can Nokia become the king of the phone world? The answer is NO NO NO. It will never happen. It's just a dream.)

Technical Terms and Concepts:

• HMD Global: The company that holds the license to manufacture and sell Nokia-branded phones and tablets.
• Unisoc SC9863A: An entry-level mobile processor from 2018.
• GCAM: Google Camera port, a modified version of the Google Pixel's camera app, often used to improve camera performance on other Android devices.
• Stock Android: A clean, unmodified version of the Android operating system.
• Fabrikasi (Fabrication): Refers to the manufacturing process of a processor, measured in nanometers (nm). Smaller nm values generally indicate more advanced and efficient processors.
• TWS (True Wireless Stereo): Wireless earbuds that connect to each other and a device via Bluetooth.
• Brand Licensing: An agreement where one company (the licensor) grants another company (the licensee) the right to use its brand name, trademark, or logo on a product or service.