REVEALED: 5 Stocks Insiders Are Going "ALL IN" On

Key Concepts

• Insider Buying: Purchases of company stock by executives, directors, or major shareholders using personal funds, signaling high confidence in future performance.
• 10B5-1 Trading Plans: Pre-arranged, automated schedules for executives to sell stock; canceling these plans often signals that insiders believe the stock is undervalued.
• SaaS Apocalypse: A market theory suggesting that AI agents will render traditional per-seat software licensing models obsolete.
• Tokenized Assets: The process of converting rights to a physical or financial asset into a digital token on a blockchain; projected to be a $4 trillion market by 2030.
• EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization): A metric used to evaluate a company's operating performance.
• ICHRA (Individual Coverage Health Reimbursement Arrangement): A model allowing employers to provide tax-advantaged funds for employees to purchase individual health insurance on the ACA marketplace.

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1. Reddit (RDDDT)

• Key Developments: Reported Q4 earnings with $726M revenue (+70% YoY) and a 45% adjusted EBITDA margin.
• Insider Activity: The board authorized a $1 billion share repurchase program (approx. 5% of the company). Director Sarah Feral (Wayrove Partnership) purchased 50,500 shares in February and an additional 10,500 shares in March.
• Growth Drivers:
  • AI Data Licensing: Monetizing 20 years of human conversation data via deals with Google and OpenAI.
  • Engagement: 121 million daily active users and 471 million weekly active users.
  • Advertising: Revenue grew 75% YoY, with a 42% increase in Average Revenue Per User (ARPU).

2. Service Now (NOW)

• Key Developments: Despite the "SaaS apocalypse" narrative, the company is successfully pivoting to consumption-based pricing (tokens/infrastructure billing), which now accounts for 50% of net new business.
• Insider Activity: Five senior executives (including the CEO and CFO) simultaneously canceled their 10B5-1 selling plans. CEO Bill McDermott made a $3 million open-market purchase at $14–$16 per share.
• Growth Drivers:
  • AI Revenue: Projected to exceed $1.5 billion in 2026, a 50% increase over previous guidance.
  • Large Deals: 16 deals over $5 million in Q1, an 80% increase YoY.

3. Shift4 Payments (FOUR)

• Key Developments: Expanding globally via the acquisition of Global Blue (tax-free shopping) and targeting major events like the 2026 World Cup and 2028 Olympics.
• Insider Activity: Founder Jared Isaacman, who controls over 23 million shares (direct and via his holding company, Rook), has been aggressively increasing his stake.
• Growth Drivers:
  • International Expansion: Rolling out all-in-one terminals in Europe and expanding into Australia, New Zealand, and Canada.
  • Cross-Selling: Integrating payment processing, currency conversion, and tax-free shopping into a single device.

4. Lululemon (LULU)

• Key Developments: The brand is undergoing an operational reset following margin compression due to tariffs and loss of market share.
• Insider Activity: New board member Chip Berg (former CEO of Levi Strauss) purchased 6,090 shares. Interim Co-CEO Andre Mestrini purchased $495,000 worth of stock. Activist hedge fund Elliott Management has built a $1 billion stake.
• Growth Drivers:
  • Leadership Transition: Tamara O’Neal (from Nike) joins as permanent CEO in September.
  • International: China revenue grew 28% in Q4, highlighting significant runway outside North America.

5. Oscar Health (OSCR)

• Key Developments: CEO Mark Bertellini, who previously led Aetna to a $69 billion exit, has built an economic stake of 10.87% in the company.
• Growth Drivers:
  • Membership: 58% YoY growth in paid members.
  • ICHRA Opportunity: If adopted by smaller employers, the addressable market could expand from 21 million to 96 million lives.
  • Policy Tailwinds: Favorable 2027 Medicare Advantage reimbursement rates.

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Sponsored Segment: AVAX1 Technology (AVX)

• Objective: To provide the first publicly traded, institutional-grade vehicle for exposure to the Avalanche blockchain ecosystem.
• Business Model: A self-reinforcing cycle of raising public capital to acquire and stake AVX tokens, generating yield, and acquiring fintech businesses to migrate onto the Avalanche network.
• Technical Advantages: Avalanche offers sub-second transaction finality, high energy efficiency (8.2% of Ethereum's consumption), and full compatibility with Ethereum smart contracts.
• Leadership: CEO Jolie Khan (securities attorney), COO Pety Wy (former CFO of Napster), and board chair Matt Zang (former head of structured products at Citi).

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Synthesis and Conclusion

The common thread among these five companies is a disconnect between market sentiment and internal conviction. Whether it is the "SaaS apocalypse" fears surrounding Service Now or the operational struggles at Lululemon, insiders are utilizing their non-public information to accumulate shares at depressed prices. The inclusion of institutional-grade blockchain vehicles like AVX1 highlights a broader trend: the migration of traditional finance into on-chain infrastructure. Investors are encouraged to view these insider moves as signals for further due diligence rather than definitive buy recommendations.