Repurpose content

Key Concepts:

• Content Repurposing: Reusing content from one social media platform on other platforms.
• Increased Views: The primary benefit of content repurposing.
• Social Media Management Tools: Sprout Social and Hootsuite are mentioned as examples.

Content Repurposing for Increased Views

The core argument is that content repurposing significantly increases views with minimal additional effort. The video highlights a study conducted by NP Digital, the speaker's ad agency, to support this claim.

NP Digital Study: Repurposing vs. Non-Repurposing

• Methodology: The study analyzed 258 brands with follower counts ranging from 50,000 to 100,000.
• Findings: Brands that repurposed content achieved an average of 114,97 views per month. In contrast, brands that did not repurpose content only generated 45,516 views per month.
• Significance: This data demonstrates a substantial increase in views (more than double) through content repurposing.

How to Repurpose Content

The video provides a straightforward explanation of the repurposing process:

1. Extraction: Take existing content from one social media network.
2. Re-Publication: Post the same content on other social media networks.

Tools and Methods

• Social Media Management Tools: The video suggests using tools like Sprout Social or Hootsuite to automate the repurposing process. These tools allow for scheduling and managing content across multiple platforms.
• Manual Repurposing: Alternatively, content can be manually posted on each platform.

Conclusion

The main takeaway is that content repurposing is a highly effective strategy for increasing views on social media. The NP Digital study provides empirical evidence to support this claim, demonstrating a significant difference in views between brands that repurpose content and those that do not. The video advocates for adopting content repurposing as a standard practice, either through automated tools or manual posting.