POV: You graduate and livestreaming becomes your job #singapore #genz

Key Concepts

• Ghosting: The practice of abruptly ending all communication with a job applicant after advanced interview stages.
• Live Streaming (CLS): Utilizing platforms like TikTok for real-time broadcasting and audience interaction as a primary income source.
• Brand Partnerships: Collaborations with companies for promotional content and revenue generation.
• Income Diversification: Generating revenue from multiple sources, transitioning from traditional employment to entrepreneurial ventures.
• HDB (Housing & Development Board): Public housing in Singapore, used as an analogy for a low-visibility, direct-sales role.

The Job Hunting Struggle & Transition to Live Streaming

The speaker details a frustrating experience with the traditional job market, repeatedly reaching advanced stages (third/fourth rounds) of interviews only to be “ghosted” – experiencing a complete cessation of communication from potential employers. This experience, particularly the rejection following an internship at Amazon Web Services (AWS) – described as a “dream job” for recent graduates – was emotionally difficult. The speaker frames their job search as a deeply personal journey, a “personal diary.” This negative experience prompted a suggestion from their mother to explore live streaming as a part-time income source.

Discovering the Potential of Live Streaming

Initially approached as a temporary solution, live streaming quickly revealed its potential. The speaker emphasizes the positive aspect of direct interaction with viewers (“a lot of interactions, people asking this, asking that, and I like to connect with my viewers”), which fostered a sense of community and ultimately led to the realization that full-time streaming was viable. This highlights the importance of audience engagement as a key driver for success in the live streaming space.

From Small-Scale to Substantial Brand Partnerships

The speaker describes their initial live streaming work as comparable to a salesperson operating with limited visibility, using the analogy of selling mockups “below the HDB.” They began by collaborating with approximately five to six brands. However, through growth and increased reach, this number has expanded significantly to over 60 brands. This substantial increase in brand partnerships directly correlates with a significant increase in income. The speaker explicitly states that achieving a comparable income to their “dream job” is possible through streaming, but requires “triple or quadruple the effort.”

Income & Effort Comparison

A key argument presented is the trade-off between traditional employment and live streaming. While a traditional role (like the AWS internship) represents a potentially stable income, replicating that income through live streaming necessitates a significantly higher workload. This suggests a perspective on entrepreneurial ventures requiring substantial dedication and effort to achieve comparable financial results.

Timeline of Activities

The speaker outlines a busy schedule, indicating a diversified approach to live streaming content. They mention conducting live streams focused on “health supplements” in the morning, “electronics” in the afternoon, and “CLS” (presumably a specific category or theme) in the evening. This demonstrates a strategy of catering to different audience interests and maximizing potential revenue streams.

Notable Statement

“It’s me, okay? It’s me, your unemployed Tik Tok creator.” – This self-deprecating statement highlights the speaker’s vulnerability and the unconventional path they’ve taken, acknowledging their current identity as a content creator following job search setbacks.

Synthesis

The speaker’s narrative illustrates a shift from the challenges of traditional job hunting to the opportunities presented by live streaming. The journey highlights the importance of adaptability, audience engagement, and the potential for significant income generation through entrepreneurial online ventures. However, it also underscores the substantial effort required to achieve financial success comparable to traditional employment. The speaker’s experience serves as a case study for individuals considering alternative career paths in the evolving digital landscape.