Phí sàn thương mại điện tử tăng: Tiểu thương vất vả xoay xở | VTV24

Key Concepts

• E-commerce Platform Fees: Increasing costs associated with selling on platforms like Shopee and TikTok Shop.
• Profit Margin Erosion: The impact of rising fees on seller profitability.
• Cost Optimization: Strategies businesses are employing to mitigate fee increases (inventory management, price adjustments, AI adoption).
• Platform Transparency: The need for e-commerce platforms to clearly communicate fee changes and invest in services that benefit sellers.
• Sustainable E-commerce: Achieving a balanced ecosystem benefiting platforms, businesses, and consumers.

Increasing Fees on E-commerce Platforms & Impact on Businesses

The video focuses on the significant increase in fees charged by major e-commerce platforms in Vietnam, specifically Shopee and TikTok Shop, and the resulting impact on businesses’ profitability, particularly as they approach the peak shopping season at the end of the year. Currently, fees range from 17% to nearly 30% of revenue, and during promotional periods with free shipping and advertising, these costs can escalate to almost 50% of the order value.

Specific Fee Increases & Platform Changes

Shopee has adjusted several fee types. The platform fee for sellers has increased by 1-3%. Fees for the “Extra Voucher” package have risen from 1% to 1.5%. TikTok Shop has experienced a more dramatic increase, with platform fees tripling. Additionally, TikTok Shop has introduced a 3,000 VND processing fee per successful delivery and various shipping subsidy packages ranging from 1,600 VND to nearly 11,000 VND per order. These changes are occurring despite a period of strong revenue growth for many businesses reliant on these platforms.

Impact on Businesses: Case Studies

A fashion enterprise reports that approximately 70% of its revenue originates from e-commerce platforms and continues to show growth. However, profits are declining. On TikTok Shop, they currently pay around 18% in fees, and on Shopee, 22%. These fees have increased by 2-4% since the beginning of the year, reducing profit margins on each sale.

Another business specializing in wooden, rattan, and bamboo home goods has increased its inventory by 30-50% in preparation for Tết (Vietnamese Lunar New Year). However, rising platform fees, coupled with increased costs of raw materials, transportation, and labor, have forced them to raise prices by approximately 5% to maintain profitability and operational viability.

Business Strategies for Mitigation

Businesses are employing several strategies to counteract the impact of rising fees. These include:

• Inventory Management: Increasing stock levels to prepare for peak demand (as seen with the home goods business).
• Price Adjustments: Raising selling prices to offset increased costs (the home goods business increased prices by 5%).
• Personalized Customer Experience: Focusing on enhancing the customer experience and providing tailored product recommendations to increase sales and justify pricing. The video suggests platforms can assist with this.
• Technology Adoption (AI): Utilizing Artificial Intelligence (AI) to automate processes, streamline operations, and reduce overall operating costs, allowing businesses to maintain competitive pricing.

The Role of E-commerce Platforms & Government Regulation

The video highlights the importance of transparency from e-commerce platforms regarding fee increases. The speaker notes that when the government establishes regulations, businesses can anticipate costs and develop appropriate strategies regarding product pricing and marketing. The key to sustainable growth in e-commerce lies in balancing the interests of the platforms, businesses, and consumers. Platforms are encouraged to invest in technology and service upgrades to genuinely reduce operational costs for sellers.

Notable Quote

“Công nghệ trí tuệ nhân tạo để chúng ta tự động hóa nhiều hơn, tin gọn hơn và từ đó tới ưu được cái chi phí vận hành để vẫn giữ được những cái giá bán tốt để cạnh tranh.” – (Artificial Intelligence technology to automate more, streamline, and thereby optimize operating costs to maintain good prices for competition.)

Logical Connections

The video establishes a clear cause-and-effect relationship: rising platform fees are negatively impacting business profitability. It then explores the strategies businesses are using to adapt and emphasizes the need for a collaborative approach between platforms and sellers to ensure long-term sustainability. The case studies provide concrete examples of the challenges and responses.

Conclusion

The increasing fees on e-commerce platforms in Vietnam pose a significant challenge to businesses, particularly during peak seasons. While businesses are adapting through various strategies, the long-term health of the e-commerce ecosystem depends on transparent communication from platforms, investment in cost-reducing technologies, and a balanced approach that benefits all stakeholders – platforms, businesses, and consumers. The need for proactive planning and adaptation, potentially aided by government regulation, is crucial for navigating this evolving landscape.