Pháp: Nhiều thương hiệu rời bỏ trung tâm thương mại để phản đối Shein | VTV24

Key Concepts:

• Shein's expansion into physical retail (BHV Paris)
• Ethical concerns regarding Shein's pricing and production
• Impact of fast fashion on traditional industries (textile)
• EU regulations on customs duties and imports
• Shein's business model and scale of operations
• Consumer willingness to pay for ethical and quality products

Shein's Entry into BHV Paris and Industry Reaction

Just days after learning of Shein's planned presence at the BHV department store in Paris, the founder of a leather shoe brand immediately dismantled their stall and departed. This decision was prompted by media reports, as no direct communication was received from BHV. The situation was exacerbated by BHV's delayed payments, and their subsequent collaboration with Shein was seen as a direct contradiction to the brand's values, serving as the "last straw."

Ethical Concerns and Pricing Discrepancies

Mr. An expressed that selling a pair of shoes for only 10 to 15 euros is "unreasonable" and cannot possibly meet standards for materials or labor. This sentiment is shared by many other brands, who emphasize that while they cannot compete on price, quality and environmental responsibility are more crucial factors. The speaker highlighted the significant loss of jobs in the textile industry over the past three decades, stating, "We have lost 90% of jobs in the textile industry in three decades." Witnessing a five-piece clothing set priced at just 7 euros, the speaker understood the "cost of that cheap price."

Bridging the Price Gap for Ethical Consumption

While acknowledging the impossibility of matching Shein's low prices, there is an effort to narrow the price difference. The goal is to enable consumers to perceive the disparity as minor and be willing to pay a little more. This incremental increase is believed to support job creation, reduce carbon emissions, and foster pride in the products consumers use.

Shein's Business Model Shift and EU Regulatory Scrutiny

The opening of physical stores signifies a significant shift from Shein's predominantly online business model, which has historically kept clothing prices extremely low. Many of these operations involve direct shipping from factories located in China. However, France has urged the European Union (EU) to expedite the abolition of customs duty exemptions for e-commerce orders valued under 150 euros. This call comes amidst growing concerns about the influx of cheap products from China into Europe.

Shein's Efforts Towards Compliance and Future Collaboration

The speaker acknowledged that Shein has made "great efforts in recent years to improve and operate under much more legal conditions." The desire is to shape this partnership to ensure that the entire production chain, from labor conditions to delivery, strictly adheres to French and European regulations.

Shein's Scale of Operations and Financial Performance

According to the Financial Times, Shein sells over 1.5 billion products annually, with the majority priced under 10 euros. The company releases thousands of new designs daily, a volume that significantly surpasses any other fast fashion brand. Shein's reported net profit was 1 billion US dollars last year.

Synthesis/Conclusion

The transcript details the strong negative reaction from established brands to Shein's expansion into physical retail in Paris, driven by ethical concerns over pricing and production standards. It highlights the detrimental impact of ultra-fast fashion on traditional industries and jobs. While acknowledging Shein's efforts to improve compliance, the narrative underscores the ongoing tension between low-cost fast fashion and the demand for ethical, quality, and environmentally responsible products. The EU's regulatory scrutiny and the potential for consumers to bridge the price gap for ethical choices are presented as key factors shaping the future of the fashion industry.