Perplexity's new AI agents are INSANE

Greg IsenbergAbout 4 min readJun 17, 2025Watch original
THE SUMMARYAI-generated

Key Concepts:

  • Perplexity Labs: AI agent product by Perplexity, a search engine company.
  • AI Agents: Tools within Perplexity Labs designed to automate tasks and provide insights.
  • Idea Browser: A startup idea platform created by the speaker.
  • Value Investing: An investment strategy based on Warren Buffett's principles.
  • Content Pillars: Core themes around which content is created and distributed.
  • YC Combinator: A startup accelerator program.

1. Film Director AI Agent

  • Main Topic: Using Perplexity Labs to create a mini-film ad for a startup.
  • Key Points:
    • Prompted Perplexity Labs to develop an 8-minute mini-film ad for Idea Browser.
    • The prompt included creating six storyboards and a full screenplay about a 24-year-old McDonald's employee who finds an idea on the platform.
    • Perplexity Labs generated detailed storyboards with sketches and scene descriptions.
    • It also provided a script tailored to Idea Browser's core demographic.
    • The AI agent provided visual storyboard analysis, including lighting and depth of field suggestions.
  • Example: The AI created a storyboard scene of Maya, a McDonald's employee, sitting alone and checking her phone with missed calls from student loans.
  • Process: The AI agent documented each step, allowing the user to review the reasoning behind the suggestions.
  • Quote: "I am literally in disbelief on this." - Speaker, expressing surprise at the quality of the output.

2. AI Sales Agent

  • Main Topic: Using Perplexity Labs to generate potential customer lists for a design agency.
  • Key Points:
    • Prompted Perplexity Labs to create a customer list of Fortune 500 executives interested in AI.
    • The AI agent provided contact information, company introductions, and addresses for CEOs of major companies like Walmart, Amazon, and Apple.
    • The AI agent was then prompted to find contacts of CEOs and founders from the latest Y Combinator batch.
    • Perplexity Labs created a dashboard with company information, contact details, and outreach templates.
  • Example: The AI agent provided Elon Musk's email address ([email protected]) and other contact details.
  • Process: The AI agent compiled a list of YC cohort companies, gathered public information, and focused on contact details.
  • Dashboard Features: The dashboard allows filtering by industry, priority level, and AI focus, with one-click copying of contact information and outreach templates.

3. Viral Social Media AI Agent

  • Main Topic: Using Perplexity Labs to replicate a viral social media strategy.
  • Key Points:
    • Prompted Perplexity Labs to replicate Dan Koe's social media strategy for another niche.
    • The AI agent analyzed Dan Koe's content framework, including hooks, relatable problems, and unique solutions.
    • It suggested niches like AI and productivity, providing a framework for evaluating competition and monetization potential.
    • The AI agent provided a 90-day content calendar with content ideas, hooks, CTAs, and hashtags.
    • It also outlined a content distribution strategy, including educational, inspirational, and personal brand-building content.
  • Framework: Dan Koe's content framework includes a compelling hook, relatable problems, unique solutions, significant benefits, confident stances, and novel perspectives.
  • Data: The AI agent estimated that achieving 100,000 followers in 90 days requires averaging 1,111 new followers daily.
  • Content Distribution: The AI agent recommended a content distribution strategy of 40% educational, 25% inspirational, 20% personal brand building, 10% entertainment, and 5% product promotion.

4. Financial Analyst AI Agent

  • Main Topic: Using Perplexity Labs to develop a Warren Buffett-inspired AI investment strategy.
  • Key Points:
    • Prompted Perplexity Labs to recommend a trading strategy based on Warren Buffett's value investing approach, but focused on AI and startups.
    • The AI agent identified undervalued companies based on a Buffett score, including Qualcomm and Taiwan Semiconductor.
    • It outlined core investment philosophies adapted to AI, such as focusing on understandable AI applications and economic moats.
    • The AI agent suggested that a Buffett-inspired AI strategy could deliver 12% to 15% annual returns over 10 years.
  • Data: Qualcomm was identified as trading 22% below fair value, despite its dominance in mobile AI chips and 5G technology.
  • Investment Categories: The AI agent suggested focusing on AI value plays, AI infrastructure, AI-driven healthcare, AI-enhanced finance, AI-powered cybersecurity, and AI-optimized manufacturing.
  • Philosophy: The AI agent recommended prioritizing enterprise AI over consumer AI gadgets and looking for economic moats in AI.

5. Synthesis/Conclusion

Perplexity Labs offers powerful AI agents that can automate various tasks, from film production and sales lead generation to social media strategy and financial analysis. The speaker was impressed by the quality and depth of the AI-generated content, highlighting its potential to save time and provide valuable insights. While acknowledging the existence of other AI platforms, the speaker suggests that Perplexity Labs has unique strengths and arbitrage opportunities, making it a valuable tool for entrepreneurs and businesses. The key takeaway is that Perplexity Labs can significantly enhance productivity and decision-making across multiple domains.

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