People are brewing fancier coffee at home. That's good for this company
By CNN Business
Key Concepts
- Tarani
- Flavor Factory
- Radical Hospitality
- Tarani Cafe Opportunity Fund
- Double-digit growth
- Layoff
Tarani's Resilience and Growth Amidst the Pandemic
Melanie Dolbecko, CEO of Tarani, discusses the company's 95-year history and its recent experiences navigating the COVID-19 pandemic. Tarani, a Bay Area, California-based company with national and global operations, is renowned for its creative beverage flavors, such as those used in vanilla lattes and Italian sodas.
The New Flavor Factory and Radical Hospitality
The company is on the verge of opening its new flavor factory, a project planned over three years. Dolbecko emphasizes that this facility is envisioned as a space embodying "radical hospitality," aiming to be exceptionally welcoming to customers and those interested in exploring flavors.
Navigating the Pandemic's Impact
As the pandemic struck in March, Tarani faced the challenge of transitioning its manufacturing lines and team members. The company prioritized the safety of its employees and the continuity of its business and their employment. Dolbecko states, "our goal is to never have a layoff and in 95 years we haven't."
Business Recovery and Customer Support
While April saw a decline in business, it was less severe than anticipated. Subsequently, business experienced a significant rebound in May, June, and July, with notable increases in online sales, as well as grocery and retail sales.
A particular concern was for Tarani's independent cafe customers. To support them in their recovery from the pandemic, Tarani established the "Tarani Cafe Opportunity Fund." Dolbecko reports that this initiative has been successful, with cafe business now returning strongly.
Future Outlook and Growth
Tarani is back on track to achieve its original annual plan of double-digit growth and is optimistic about exceeding this target due to the strong recovery observed among its customers. The company expresses excitement about partnering with its customers to foster further growth.
Conclusion
Tarani has demonstrated remarkable resilience and adaptability during the pandemic. By prioritizing its employees, supporting its cafe partners through a dedicated fund, and experiencing a strong business rebound, the company is poised for continued growth, aiming to exceed its double-digit growth projections. The upcoming opening of its new flavor factory, designed with "radical hospitality" in mind, signifies a forward-looking approach to customer engagement and innovation.
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