PATRIOTISM IN ACTION: Volition America gives back to veterans and first responders

Key Concepts

• Valition America: A clothing brand that celebrates America and donates a percentage of its profits to Folds of Honor.
• Folds of Honor: An organization that provides scholarships to the children and spouses of fallen or disabled service members.
• 13 Folds: Refers to the 13 folds in a properly folded American flag, each with a specific meaning. Valition America uses "13" as a significant number in its branding.
• The Power of Choice: The core philosophy of Valition America, emphasizing choosing to celebrate America and support its service members.
• Brand Collaborations: Valition America partners with other brands (e.g., Puma, Cobra, Luminox) to expand its reach and awareness for Folds of Honor.
• Flag Etiquette: The importance of respecting the American flag by adhering to proper flying and folding procedures.
• Unity and Patriotism: Valition America aims to unite people across political divides through a shared love for country and support for its heroes.

Valition America: A Mission-Driven Clothing Brand

Valition America is a clothing brand founded by John Sapiiente, whose primary mission is to celebrate America and support military and first responder families. The brand's name, "Valition," is derived from "the power of choice," signifying the choice to embrace and celebrate the country.

Financial Contributions to Folds of Honor

A significant aspect of Valition America's business model is its commitment to donating 13% of its profits to Folds of Honor. This organization provides crucial financial assistance, primarily through scholarships, to the children and spouses of service members who have been killed or disabled in the line of duty. To date, Valition America has contributed approximately $2 million to Folds of Honor.

The Significance of "13"

The number "13" holds a special place in Valition America's branding and philosophy. It directly references the 13 folds required to properly fold an American flag into its iconic triangular shape. Each of these folds carries a specific meaning, which Valition America aims to educate the public about. The brand strategically incorporates the number "13" into its clothing designs in subtle and appealing ways. This choice also connects to historical American symbols, such as the 13 original colonies and the 13 stripes on the flag, positioning "13" as a symbol of national pride rather than an unlucky number.

Brand Collaborations and Awareness

Valition America actively collaborates with other well-known brands to amplify its message and reach a wider audience. Notable partners include:

• Puma
• Cobra Golf
• Girka Cigars
• UNRL (Unreal Brand)
• Luminox
• A forthcoming wine label.

These collaborations result in co-branded products that allow consumers to wear their support for the country and its heroes. The partnerships serve to bring increased awareness to Folds of Honor and the families it supports.

The Importance of Flag Etiquette

John Sapiiente expresses concern over a perceived decline in the proper etiquette of flying the American flag. He highlights common violations, such as flags flying at night without illumination and flags touching the ground, both of which are contrary to established flag code. Sapiiente emphasizes that respecting the flag is synonymous with respecting what it represents – the nation and its freedoms. He notes that Valition America, in partnership with NGEN, educates consumers about flag etiquette by detailing the meaning of each of the 13 folds on product packaging.

Founding Motivation and Vision

Sapiiente's entrepreneurial journey into the clothing industry was not initially planned. His involvement began in 2013 after attending a Folds of Honor event. Spending Memorial Day with the families of fallen service members proved to be a deeply inspirational experience, motivating him to give back. Beyond supporting troops and their families, Sapiiente believes that Valition America can foster national unity. He articulates a vision where individuals from across the political spectrum can unite through shared values and a common love for their country, moving beyond divisive rhetoric. The brand's ethos is to celebrate America in a positive and unifying manner, emphasizing common ground and better choices.

Conclusion

Valition America is more than just a clothing brand; it is a platform for patriotism, education, and philanthropy. By donating a significant portion of its profits to Folds of Honor and collaborating with other brands, it effectively raises awareness and funds for military and first responder families. The brand's unique use of the number "13" and its emphasis on flag etiquette serve to educate and inspire a deeper appreciation for American symbols and values. Ultimately, Valition America aims to unite people through a shared celebration of country and a commitment to supporting those who have sacrificed for its freedoms.