Online Poker’s Dirty Secret

Bloomberg OriginalsAbout 4 min readMay 27, 2025Watch original
THE SUMMARYAI-generated

Key Concepts

Online poker, poker bots, bot detection, AI in poker, BotFarm Corporation, Neo Pokerists, Deeplay, online poker economy, player confidence, poker regulation.

The Rise of Poker Bots

The online poker world is a massive, 24/7 casino where players face the uncertainty of their opponents' identities, potentially encountering amateurs, pros, or even computer programs known as poker bots. Accusations of bot usage are rampant in poker chat rooms, eroding trust and making high-stakes online poker potentially unfair.

A poker bot is a computer program designed to play poker at a high level. Evidence suggests their use on major poker sites for years, a "dirty secret" that threatens the online poker economy by deterring amateur players. The investigation aims to uncover the origins, creators, and motivations behind poker bots.

The Moneymaker Effect and the Infiltration of Machines

The online poker boom began in the early 2000s, catalyzed by Chris Moneymaker's 2003 World Series of Poker victory after qualifying online, inspiring millions to try online poker. Initially, players were confident they were playing against humans. However, machines soon entered the game.

Fully automated bots run in the background, making bets, folding, and raising without human intervention. Sophisticated bots can even simulate human behavior by writing in chat boxes or moving the mouse. Alternatively, some bots use humans to execute actions based on the software's prompts, making detection more difficult.

Bot Detection and Countermeasures

The simplest bot detection method involves identifying accounts playing identically. Humans exhibit variations in their poker style, but bots make consistent decisions across hundreds of hands. However, bot developers create workarounds for detection tools. For example, if a website detects decisions made in a consistent timeframe (e.g., 2.3 seconds), bot farms randomize decision-making times. Advanced bots even intentionally make suboptimal plays to appear human.

The Complexity of Poker and AI

Poker's vastness and complexity, with multiple winning strategies in various situations, make bot detection challenging. "There's no such thing as perfect poker" because of the game's random element and subjective decision-making. Texas Hold 'Em's no-limit version has theoretically more possible outcomes than the number of atoms in the universe.

While Deep Blue beat Garry Kasparov in chess decades ago, poker presented a greater challenge. Poker requires mathematical processing (risk and probability assessment) and the ability to read human behavior, lie, and bluff. This makes poker crucial for developing neural networks and AI. By 2017, Carnegie Mellon University researchers developed software that could compete with top poker players.

BotFarm Corporation: Unveiling the Scale

While academics researched poker for AI, poker professionals developed bots for profit. Online poker forums mentioned "BF Corp" (BotFarm Corporation). A whistleblower described its scale and methods for evading detection. The investigator contacted individuals who had worked with this Siberian group.

The group, identifying themselves as "Neo Pokerists," contacted the investigator. BotFarm Corporation began as university students in Siberia who realized they could make money playing poker against Americans. They developed software to replicate their poker skills, enabling 24/7 play without human limitations.

The group admitted to being behind BF Corporation, Neo Lab, and Deeplay. Evidence on the Russian Business Registry confirmed multiple legal entities comprising the bot farm operation. Deeplay advertised gambling-related roles.

The Bot Franchise Model and Platform Complicity

The confirmation of BotFarm Corporation's existence revealed a larger problem than previously believed. When detected, they simply created new accounts. They adopted a franchise model, renting their software to others. The Russian bot makers claimed to have deployed their software on major poker platforms since 2012.

While players dislike competing against bots, poker platforms may have a financial incentive to tolerate them. Poker sites need busy tables to generate revenue. "It's definitely in the financial interests of the poker industry to always have tables busy." Bots ensure active games, especially during off-peak hours. Some poker websites even use internal bots to keep tables busy, a "dirty secret" of online poker.

The Future of Online Poker

While major platforms haven't been implicated in running their own bots, player confidence is a major issue. Conservative estimates place the number of online poker players at over a hundred million globally, with billions of dollars at stake. Without bot regulation, these numbers are likely to decline.

The lack of a poker regulator exacerbates the problem. "I think what we're already seeing is poker becoming a lot less fun." Playing against machines diminishes the enjoyment of poker, potentially leading to its decline.

Synthesis/Conclusion

The online poker landscape is threatened by the proliferation of sophisticated poker bots, eroding player trust and potentially destabilizing the online poker economy. While detection methods exist, bot developers constantly adapt, and the financial incentives for poker platforms to maintain busy tables may hinder effective bot regulation. The future of online poker hinges on addressing the bot problem and restoring player confidence.

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