NYX's Global Brand President Reveals Her Unapologetic Rules: Unicorn Over Uniform, Truth Over Trend

Key Concepts:

• Purpose and living in one's purpose
• The power of female relationships and support systems
• Confidence and self-expression through appearance
• The importance of representation and inclusivity in the beauty industry
• Diversity as more than skin tone, encompassing different perspectives
• Authenticity and truth over trends
• Culture as the new currency and its importance in creating a movement
• The "Over It Mentality": Unicorn over Uniform, Truth over Trend, Culture over Comfort

Personal Journey and the Lack of Representation:

D Pearson, Global Brand President of NYX Cosmetics, shares her journey from a "Jersey girl" intern to her current position. She emphasizes the importance of purpose and the power of supportive female relationships. She recounts a personal experience as a 13-year-old searching for makeup in drugstores, highlighting the lack of shade options for women of color. The available foundations appeared orange, and "nude" lipsticks were chalky on her skin tone. This experience revealed that the beauty industry at the time didn't cater to individuals like her, which fueled her purpose to create change and ensure representation for Black and Brown girls.

NYX Cosmetics and the Celebration of Individuality:

Pearson emphasizes that NYX Cosmetics is a place where everyone can be "unapologetically themselves," celebrating diverse expressions of style, including "bamboo earrings, extensions to the floor, long fingernails, pink hair." The brand focuses on color and reimagining the standards of beauty. NYX aims to ensure that its community never has to settle or compromise on finding products that suit them.

The "Over It Mentality": Three Power Truths

Pearson outlines three principles she lives by, which she calls the "Over It Mentality":

1. Unicorn over Uniform: This emphasizes the power of surrounding oneself with outliers and diverse perspectives. Diversity is defined as differences in thoughts, opinions, viewpoints, and tastes, not just skin tone.
   • Example: Being "fueled by unicorns" means being inspired by unique individuals and perspectives.
2. Truth over Trend: This highlights the importance of authenticity and creating magic through truth rather than chasing trends or "duping" (copying) other brands.
   • Example: NYX focuses on creating its own magic rooted in its truth, rather than following fleeting trends.
3. Culture over Comfort: This emphasizes the significance of culture as the "new currency" and the need to push oneself out of one's comfort zone to contribute to cultural movements.
   • Explanation: Without culture, there is no "swag," "aura," or authenticity, leading to a lack of success.
   • Example: Pearson's mission is to create a movement, not just makeup, by ensuring culture is at the forefront.

Conclusion:

Pearson concludes by addressing her younger self, affirming her desire for more representation and emphasizing the importance of creating it. She reiterates NYX's commitment to inclusivity, ensuring that everyone has a place at their table, where the "unicorn is over the uniform, where the truth is over the trend, and where the culture is over the comfort." This is the brand's power.