Những khung hình Tết của người Việt tại Mỹ | VTV24

Key Concepts

• Chụp hình Tết (Tet Photography): The practice of taking photographs during the Vietnamese Lunar New Year (Tet) festival.
• Khung cảnh (Scenery/Setting): The deliberate creation of traditional Vietnamese scenes for photography.
• Sự gắn kết gia đình (Family Bonding): The importance of family connection and shared experiences during Tet.
• Wow Factor: Creating a novel and impressive experience for returning customers each year.
• Áo dài: Traditional Vietnamese long dress, often worn during Tet.
• Lì xì: The Vietnamese custom of giving money in red envelopes during Tet.

Creating a Nostalgic Tet Experience Through Photography

The video centers around a photography studio specializing in Tet-themed photoshoots, aiming to recreate a nostalgic and heartwarming Vietnamese New Year experience for its customers. The owners express a strong desire to evoke feelings of warmth, tradition, and family connection through their work.

The Appeal of Traditional Scenery

The studio’s aesthetic is heavily influenced by traditional Vietnamese imagery. The owners immediately associate the studio’s décor – featuring fruits, flowers, tea sets – with Vietnam and the joyful anticipation of Tet during their youth. They specifically mention recreating scenes reminiscent of “chợ quê” (rural markets) and the overall atmosphere of family life in past eras. This deliberate choice of “khung cảnh” (scenery/setting) is central to their approach.

Evolving Family Participation

A key observation is the changing dynamic of family participation in the photoshoots. The owners note that their child, previously resistant to wearing the traditional “áo dài” (long dress), now enthusiastically participates, motivated by the prospect of receiving “lì xì” (red envelope money). This illustrates how the tradition is being passed down and adapted to appeal to younger generations. A direct quote highlights this: “năm này còn đỡ hơn mấy năm trước là bé nó biết thích mặc áo dài rồi đó thì mấy năm trước không chịu mặc bây giờ thì thấy ba mẹ mặc áo dài với tiền lì xì và giờ tết đối với với bé bé bây giờ rất là thích” (This year is easier than previous years, the baby now likes wearing the áo dài, whereas before they refused. Now they see their parents wearing áo dài and receiving lì xì, and now the baby really likes Tet).

Prioritizing Family Bonding & Novelty

The owners emphasize that their vision of Tet extends beyond strict adherence to tradition. While acknowledging the importance of “ấm cúng” (warmth) and “truyền thống” (tradition) for some, they personally prioritize “vui vẻ” (joyfulness) and “sự gắn kết gia đình” (family bonding). Their goal isn’t simply to replicate the past, but to create new, joyful memories for families. They strive for a “wow factor” – ensuring each year’s photoshoot offers something new and exciting to encourage repeat customers. As stated, “Mình phải ráng mình làm sao để cho khách họ có cái wow á. Tức là họ tới mỗi năm thì họ sẽ thấy ồ cái này mới kia mới chứ không phải là cứ năm này qua năm kia.” (We have to try to create a ‘wow’ factor for customers. That is, when they come each year, they’ll see ‘oh, this is new, this is different’ instead of it being the same thing year after year).

Dedication and Long Hours

The commitment to delivering this experience is significant. The owners reveal they frequently work until 1:00 or 2:00 AM in the days leading up to Tet, accommodating late bookings from customers who want to capture precious moments with their families. This demonstrates a dedication to providing a service that caters to the emotional needs of their clientele.

Preserving the Past, Creating New Memories

The studio’s overarching mission is to “cố gắng đem những cái hình ảnh cũ nhưng mà lại làm những cái niềm vui mới từ năm này qua năm sau” (try to bring old images but create new joys from year to year). This encapsulates their approach: leveraging nostalgia to enhance the present and build lasting family memories.