Những bài học cho doanh nghiệp vừa và nhỏ trong năm 2026 | Business Insights #70

Key Concepts

• Digital Transformation (Chuyển đổi số): The integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value.
• Green Transformation (Chuyển đổi xanh): Shifting business practices to be more sustainable and environmentally friendly.
• Strategic Alignment (Gắn chiến lược): Ensuring that transformation initiatives support and enhance the overall business strategy.
• Leadership Commitment (Cam kết lãnh đạo): The active and visible support of top leadership for transformation efforts.
• Small Wins (Những việc cụ thể và nhỏ): Achieving incremental successes that build momentum and demonstrate value.
• Scalability & Learnability (Tính lan tỏa và học hỏi): The ability to replicate successful initiatives and extract valuable lessons.

Prioritizing Transformation for Businesses: Digital & Green Shifts

The discussion centers on the necessity for businesses to adapt, restructure, and upgrade themselves in the current environment. However, it cautions against assuming that simply initiating digital or green transformations guarantees success. These transitions are often fraught with failures and significant costs, lacking a “one-size-fits-all” solution and being highly context-dependent. Despite these challenges, experience from large-scale transformations, particularly in public sector digital initiatives, reveals three crucial lessons, especially relevant for smaller businesses.

Lesson 1: Broad Vision, Concrete Action – “Nghĩ lớn, làm cụ thể”

The first lesson emphasizes the importance of a wide-ranging and forward-looking perspective ("tư duy ấy, nhìn ấy thì phải đủ rộng hoặc là xa"). However, this vision must be translated into tangible, small-scale actions ("cách làm ấy thì hãy làm những việc cụ thể và nhỏ"). These small actions should be chosen for their high learning value and potential for wider application ("nhưng cái nhỏ này n có giá trị học hỏi và lan tỏa cao"). The core principle is to think big, act concretely, learn continuously, and foster scalability.

Lesson 2: Top Leadership Ownership – “Người lãnh đạo cao nhất phải bỏ cuộc”

The second lesson stresses the critical role of top leadership commitment. Drawing from experiences in national digital transformation, the speaker highlights that provincial governors and chairpersons must take direct responsibility for these initiatives, even when a dedicated CEO of IT or technology exists. This isn’t merely about oversight; it’s about cultivating a culture of innovation, risk-taking, and accountability ("nó là văn hóa lớn, nó là sáng tạo đúng không? Nó là dám chấp nhận cuộc chơi"). The word "dám" (dare) is emphasized as being particularly important – leaders must be willing to personally stand behind the transformation.

Lesson 3: Strategic Integration – “Gắn cái này vào chiến lược”

The third lesson focuses on integrating transformation initiatives into the core business strategy and planning. Understanding market dynamics and internal strengths ("anh mạnh thế nào, anh hiểu thị trường thế nào") is insufficient without actively incorporating digital or green strategies into the existing framework. The speaker indicates that further details on this integration will be discussed, suggesting a practical methodology for aligning transformation efforts with business objectives. The implication is that successful transformation isn’t about adding new initiatives on top of existing operations, but rather embedding them within the core business model.

Logical Connections & Synthesis

The three lessons are interconnected. A broad vision (Lesson 1) requires leadership commitment (Lesson 2) to drive implementation. Both are ultimately ineffective without strategic alignment (Lesson 3). The speaker’s emphasis on “small wins” suggests an iterative approach, where initial successes build momentum and demonstrate the value of the transformation, reinforcing leadership commitment and informing strategic adjustments. The overall takeaway is that successful digital and green transformations require a holistic approach that combines visionary thinking, strong leadership, and strategic integration, prioritizing concrete actions and continuous learning.