NFL CFO on the draft

Key Concepts:

• NFL Draft as a major non-game sporting event
• Offseason eventization by the NFL
• Fan engagement strategies
• NFL's year-round activity

Main Topics and Key Points:

The speaker emphasizes the significance of the NFL Draft, positioning it as potentially the largest non-game sporting event in the United States, possibly even globally. He cites the viewership numbers of 12 million for night one as evidence of its popularity. The speaker also mentions the large in-person attendance, anticipating hundreds of thousands of attendees in Green Bay this year.

Offseason Eventization:

A key point is the NFL's ability to "eventize" the offseason. The speaker highlights the "flurry of activity" during the offseason and the league's strategic approach to creating engaging moments for fans throughout the year.

Examples of NFL Events:

Specific examples of these events include:

• NFL Combine
• NFL Draft
• Schedule Release
• Start of Training Camp

Fan Engagement:

The speaker underscores that these events are designed to foster fan engagement throughout the entire calendar year, making the NFL a 365-day-a-year entity.

Notable Quotes:

• "...the biggest non-game sporting event in the country maybe even the world..." (referring to the NFL Draft)
• "...the ability for the NFL to eventize the off season and the 365 days of the calendar..."

Synthesis/Conclusion:

The NFL Draft is presented as a prime example of the NFL's successful strategy of maintaining fan engagement throughout the year by creating significant events during the offseason. The league's ability to "eventize" the offseason is a key factor in its continued popularity and relevance.