Netflix uses AI visual effects for the first time to cut costs. #AI #Netflix #BBCNews

Key Concepts:

• Generative AI in visual effects
• Netflix original "Ethernet"
• Cost and time efficiency in production
• Impact on smaller budget shows
• 2023 Hollywood strike concerns
• AI-assisted acting (Adrien Brody, The Brutalist)

AI in Netflix Visual Effects

The Netflix original production "Ethernet" marks the first instance of using AI to generate visual effects in a Netflix original. Specifically, generative artificial intelligence was employed to create the scene depicting a building collapsing.

Cost and Time Efficiency

According to Netflix CEO Ted Sandos, the use of AI enabled the production team to complete visual effects sequences more rapidly and at a reduced cost. This suggests a significant improvement in production efficiency.

Impact on Smaller Budget Productions

Ted Sandos further stated that AI technology has made advanced visual effects accessible to shows with smaller budgets. This democratizes access to high-quality visual effects, potentially leveling the playing field for smaller productions. The creators involved were reportedly very pleased with the outcome.

Hollywood Strike Concerns

The use of AI was a central issue during the 2023 Hollywood strike. An agreement was reached regarding its application, but studios continue to experiment with the technology. This indicates ongoing uncertainty and exploration of AI's role in the entertainment industry.

AI-Assisted Acting: The Brutalist Example

Adrien Brody won the Oscar for Best Actor with the help of AI to fine-tune his Hungarian accent in The Brutalist. This demonstrates AI's potential to enhance acting performances and improve authenticity.

Synthesis/Conclusion

The integration of AI into visual effects and acting, as exemplified by "Ethernet" and The Brutalist, offers potential benefits in terms of cost reduction, time efficiency, and creative enhancement. However, it also raises concerns about job security and the ethical implications of AI in the entertainment industry, as highlighted by the 2023 Hollywood strike. The industry is actively experimenting with AI, and its long-term impact remains to be seen.