Netflix Reportedly Weighing Bid for Warner Bros. Discovery

By Bloomberg Television

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Key Concepts

  • Netflix-Warner Bros. Deal: Potential acquisition of Warner Bros. studio assets by Netflix.
  • Intellectual Property (IP): Valuable content and franchises owned by studios.
  • Linear TV Networks: Traditional broadcast television channels.
  • Due Diligence: The process of thoroughly examining a company's financial and operational status before a potential deal.
  • Wall Street Sentiment: The general opinion and reaction of financial markets to a proposed business move.
  • Regulatory Approval: The consent required from government bodies for mergers and acquisitions.
  • Stock Split: A corporate action where a company divides its existing shares into multiple new shares.
  • Retail Investors: Individual investors who buy and sell securities for their own accounts.
  • Creator Economy/Influencer Marketing: Leveraging content creators and social media personalities.
  • Physical Media/Merchandising: Generating revenue from physical products related to IP.

Potential Netflix Acquisition of Warner Bros. Studio Assets

The discussion centers on the possibility of Netflix acquiring the studio assets of Warner Bros. It is suggested that this would be a "smart move" for Netflix, as it would allow them to "lose nothing by doing the due diligence and looking at Warner's business model." Wall Street is perceived as being supportive of Netflix using its "very valuable equity to buy the studios," but would likely not be "amused if they tried to buy the linear TV networks."

There appears to be an internal disagreement within Netflix regarding this potential acquisition. While Greg Peters was previously against exploring these assets, Ted Sarandos's "body language on his earnings call was much more open," likely due to his role as the "content guy" and Warner Bros.'s possession of "some of the best IP and the deepest library of any studio." The advantage of owning IP is highlighted: "once you own the IP, you never have to pay to rent it again," which is crucial given the difficulty of "creating brand new IP." Warner Bros. is noted as having significant IP, comparable to "the Walt Disney Company."

The feasibility of such a deal hinges on "price" and the contentious nature of it on Wall Street. Warner Bros. is believed to be eager to sell, operating under the assumption that splitting the company would yield a total value of "$26, $27 a share." However, the speaker expresses doubt about this valuation, suggesting that Warner Bros. might "overcharge Netflix" if they believe this. Netflix might not be "over to pay for the studio assets here."

Competitors and Regulatory Hurdles

Comcast is mentioned as a potential competitor for Warner Bros. The prevailing opinion is that "everybody looks at the books, everybody gets the inside scoop on what's happening at Warner Brothers, because why not? You're competing against them." This leads to a scenario where "the price and then they buy a try to buy a piece like Comcast tries to buy linear or Netflix tries to buy."

A significant hurdle is regulatory approval. The speaker believes that "Larry Ellison, who is Donald Trump's good friend," is the only entity that could achieve "deregulatory" approval for such a deal. The implication is that the Ellison's (Larry and David Ellison) are using this situation to "get their price up to match whoever else is bidding." It is suggested that Larry Ellison is "willing to buy the whole thing, so that solves that" for the "linear stuff over at Warner Bros."

Deal Timeline and Pressure

There is no immediate pressure to finalize a deal, despite CEO Zaslav's stated intention to "split it in two pieces" in April. This deadline is described as "arbitrary" and can be "push[ed] off to June or September." The speaker reiterates their disagreement with the valuation of the two pieces being "$26 or $27," suggesting this is Zaslav's "stalking horse" strategy.

Netflix's Alternative Content and IP Strategies

If Netflix does not acquire assets from Warner Bros., their next moves in content and IP are explored. Netflix is actively pursuing "interesting things with advertising, interesting things with video games." They are also venturing into "short form, which is smart" and "backing creators, which is smart influencers."

Netflix is expanding into "the YouTube businesses and like socially connected people." They are also engaging in "physical" ventures, such as "physical around hip hop," and are exploring "physical outlets the way Disney does," though on a "much smaller business" scale with "pop ups" and a "much smaller vision than the Disney vision of theme parks." These initiatives aim to "maximize revenue from their IP." The speaker advocates for Netflix to "buy a lot more of that" IP, but cautions against "overpay[ing] for a line."

Netflix's Ten-for-One Stock Split

The video also touches upon Netflix's announcement of a "ten for one stock split," with the split-adjusted basis trade expected to commence on November 17th. Shares were up 2.7% at the time of the discussion. The speaker expresses a personal difficulty in understanding the rationale behind stock splits, stating, "this doesn't change the fundamentals of the stock."

However, a different perspective is offered, deeming the stock split "Super smart." This is framed as a move beneficial for a "retail company" where "people should be able to give." The speaker shares a personal anecdote about receiving "five shares of the Walt Disney Company" from their grandmother as a child, highlighting the emotional and accessibility benefits for "retail investors." This strategy is seen as a way to "give a feedback loop to Netflix about the good work they're doing," and the speaker is "very supportive" of it.

Conclusion

The discussion highlights the complex strategic considerations surrounding a potential Netflix acquisition of Warner Bros. studio assets, emphasizing the importance of IP, valuation, and regulatory hurdles. Simultaneously, it explores Netflix's ongoing diversification into new revenue streams and content strategies. Finally, the video touches upon the perceived benefits of a stock split for retail investor engagement and brand connection.

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