Nasty C: On being an introvert, growth and being free - This is Africa podcast, BBC World Service

Key Concepts

• Nasty C's Artistic Journey: From a young, introverted child to a globally recognized rapper, Nasty C's evolution is marked by his use of music as an outlet for emotional expression and his growth as a storyteller.
• "Old Soul" Persona: Nasty C identifies as an "old soul," attributing this trait to his father and suggesting it influences his perspective and decision-making.
• Communication Challenges: Nasty C struggles with articulating his feelings in one-on-one conversations, finding music a more effective medium for expression. This difficulty persists even with his public persona.
• Family Influence: His father's strictness and his mother's passing significantly shaped his upbringing and artistic themes. His older brothers played crucial roles in his musical development.
• "Free" Album: This project signifies Nasty C's independence from a label, his personal liberation from past habits, and his newfound self-awareness and clarity.
• Fatherhood Transformation: Becoming a father was a catalyst for significant personal growth, prompting him to address his habits, embrace meditation, and prioritize his family's well-being.
• Authenticity and Growth: Nasty C emphasizes the importance of change and evolution, both personally and artistically, and his desire to connect with listeners who appreciate his genuine expression.
• "Normal" Jobs Project: This initiative, tied to his song "Live and Let Go," allowed him to connect with everyday people and experience life outside his celebrity bubble.

Nasty C: An In-Depth Conversation on Artistry, Growth, and "Free"

This summary delves into the multifaceted journey of South African rapper Nasty C, as discussed in an interview with DJ Edu on BBC's "This Is Africa" podcast. The conversation explores his early life, artistic development, personal transformations, and the philosophy behind his latest project, "Free."

Early Life and Musical Beginnings

Nasty C, born Nsikayesizwe David Junior Ngcobo, began his musical journey at the young age of nine, with his first song released around twelve. He describes himself as an introvert who struggled to communicate his emotions effectively. Music became his primary outlet, allowing him to structure and articulate his feelings. He recalls a childhood marked by school, strict parents, and limited free time, often spent playing with friends or secretly creating music. His older brother was instrumental in teaching him music production software like FL Studio.

Personal Struggles and Artistic Expression

A significant theme in Nasty C's music stems from his personal experiences, particularly the loss of his mother at 11 months old and his subsequent estrangement from his biological mother and sisters. He recounts writing deeply personal and introspective songs about these experiences around the age of 16, driven by a need to process complex emotions and unanswered questions. He notes that his father, a typical "African dad," was not initially supportive of his rap career, viewing it as imitation of negative influences like Lil Wayne. This led Nasty C to pursue his passion in secret, hiding his music equipment from his father.

The Path to Professionalism and Independence

At 17, Nasty C had a pivotal conversation with his father, requesting a year to pursue music professionally with the promise of abandoning it if unsuccessful. This gamble paid off, leading to his signing with a label, a "huge moment" that brought financial stability and the ability to support his family. He describes the experience of going from independent to signed as overwhelming, with promises of international collaborations and significant financial gains.

Artistic Evolution and Feedback

Nasty C's management team, particularly his second oldest brother Ayanda, provided crucial, albeit blunt, feedback that shaped his musical style. Ayanda's critiques, such as questioning his shouting and lack of melody, pushed Nasty C to create more accessible and understandable music, especially for an audience that might not be fluent in English. This led to a conscious effort to balance conscious rap with catchy, melodic hooks, particularly for singles. He emphasizes the principle: "If a girl can't listen to it, trash."

The "Nasty C" Persona vs. The Real Self

Despite his public persona, Nasty C admits that his difficulty in articulating emotions in one-on-one conversations persists. He distinguishes between "Nasty C" (the artist on camera) and "Onsika" or "Junior" (the private individual). The former can articulate effectively when cameras are on, while the latter struggles. This "other guy" is described as a quiet, crafty individual who enjoys simple pleasures like spending time with friends and family and engaging in creative activities like drawing and working with clay.

"Free": A New Era of Independence and Self-Awareness

Nasty C's latest project, "Free," is a testament to his liberation on multiple fronts. He is now independent from a label, allowing him complete creative freedom. More profoundly, fatherhood has been a transformative experience, leading him to shed unhealthy habits, including substance use, which is symbolized in the album's artwork. He describes this period as waking up from a "long, volatile dream" and gaining a deeper understanding of himself.

The Impact of Fatherhood

The impending arrival of his child prompted Nasty C to actively address his personal shortcomings. He intensified his meditation practice throughout his girlfriend's pregnancy and undertook a two to three-month fast. He also distanced himself from certain "wild friends" and moved his friends out of his home to create a safe environment for his child. This preparation for fatherhood fostered a heightened sense of self-awareness and a commitment to being his best self.

Overcoming Anxiety and Embracing Change

Nasty C has learned to detach from the anxiety of public reception, no longer obsessively checking comment sections after releasing music. He acknowledges the impact of negative comments but has developed a resilience to them. He views change and evolution as natural and essential, stating, "Change is your birthright" and "evolution is your superpower." This perspective is reflected in his music, where he seeks to connect with listeners who appreciate his authentic expression rather than trying to convert fans of other artists.

"Live and Let Go" and Experiencing Normalcy

The "Live and Let Go" project, featuring Nasty C taking on "normal" jobs like cashier, mechanic, barber, candle maker, soap maker, and tattoo artist, was initially a promotional tool. However, it evolved into a deeply fulfilling experience, allowing him to connect with his fans on a more personal level and understand the concept of "working hard to live soft." He even tattooed his girlfriend twice, receiving positive feedback on his skills.

Tattoos as Personal Anchors

Nasty C's tattoos serve as significant personal reminders. The "Breathe" and "Comeback" tattoos help him manage anxiety and regain composure. His son's portrait is a cherished piece, and a tattoo depicting ivy trees, doves, a waterfall, and a new ivy tree symbolizes his mother's passing and his own rebirth and protection.

Lyrical Insights and Musical Identity

Nasty C shared lyrical excerpts that highlight his growth and perspective. One quote emphasizes the importance of authenticity and real love in a world focused on superficiality. Another powerful verse speaks to perseverance through struggle, ignoring detractors, and celebrating the success of others. DJ Edu notes Nasty C's unique ability to sound like a global rapper rather than being confined to an "African rapper" or "world music artist" label, a testament to his distinct artistic identity.

Conclusion

Nasty C's journey is a compelling narrative of artistic dedication, personal resilience, and profound transformation. From his early struggles with communication and familial disapproval to his current status as an independent artist embracing fatherhood and self-awareness, his story underscores the power of music as a vehicle for expression and growth. His latest project, "Free," encapsulates this evolution, marking a new chapter defined by authenticity, liberation, and a deeper connection with himself and his audience.